Preston Weekender Delivers City Boost!
Preston cemented its growing reputation as a destination for live events, following the resounding success of this year’s Preston Weekender, organised by Preston BID and Preston City Council.
Drawing visitors from across the country, and beyond, the event transformed the city into a vibrant hub of music, culture, and entertainment. Hotels across the city were at capacity throughout the weekend, with many bars, restaurants, and venues, noting a surge in trade.
For Saturday’s Cream gig, 43% of ticket holders came from Lancashire, with the event drawing in 57% of attendees from across the north west, the wider UK, and even Europe, with some guests flying in from Malta, Poland and Greece!
Dance music icon Paul Oakenfold headlined alongside hit maker Joel Corry, who said: “It was an awesome night, I absolutely loved playing the gig”. Paul and Joel were very ably supported by Preston favourites, Brian Hudson and Jason Marx, and Cream's 'Kola'.
Sunday’s gig was offered as a free event, for families across the city and beyond, featuring performances from the renowned Bjorn Again, and master magician & Britain’s Got Talent champ, Harry Moulding.
Across the Weekender city centre footfall was up year on year, by 23%, also boosted by additional activity like the PNE home game, Canopy of Colour and pay weekend.
Weekender attendees spent time enjoying Preston’s offer before and after the events, with the daytime gatherings and late-night headline shows showcasing Preston at its very best, welcoming and energetic.
Cat Fin, owner of Preston’s renowned ‘Pintxos’, said: “The Preston Weekender shows that people can and will come into the city to spend money.
“Operationally we change our vibe for the weekend, and this one was a huge success, not only for the city, but as an independent venue we had people visiting from across Lancashire for pre-event food and post-event drinks.
“I grew up on Ibiza Cream Classics, so my father and I had a lovely little rave upstairs where we could see the headliners from our seat, because his knees aren't what they used to be!"
Feedback from attendees has been overwhelmingly positive, with many praising the upgrade of the Saturday event, the programming, and the atmosphere across the city. Many visitors went on to highlight Preston’s accessibility, and the warm welcome from local businesses and residents.
The Weekender attracted major artists and leading brands, further underlining Preston’s growing reputation on the events stage. High profile performances and branded activations helped elevate the event, bringing additional visibility and credibility to proud Preston.
Mark Whittle from Preston BID, said: “This year’s Preston Weekender exceeded expectations. Seeing people travel from all over the UK to experience what the city has to offer is a huge bonus. The support from residents, visitors, local businesses, artists, and brand partners has been incredible.
“With the backing of business, the wider city and the Council, we hope that in the not too distant future, that the Preston Weekender becomes an even bigger event; one that’s widely recognised and that brings even more people in to our great city.”
Adrian Phillips, Chief Executive of Preston City Council said: “The 2026 edition of The Preston Weekender has been a powerful demonstration of what our city can achieve. The scale of attendance, an uplift in footfall, and the clear economic impact for local businesses, underline the importance of events like this to Preston’s continued growth.
“We are incredibly proud of what has been delivered and excited about the opportunity to build on this success in the years ahead.”
Local stakeholders echoed the sentiment, pointing to the economic and cultural impact of the event. With hotels brimming, venues seeing an uptick, and increased city centre footfall, the Weekender has delivered a measurable boost for Preston.
Lauren Taylor, of Walker & Williams Aparthotels, said: “We saw a fantastic boost in trade during the Preston Weekender; with our No.10 boutique apartments booked out across the entire event.
“The atmosphere across the city was incredible, with a real buzz that could be felt by visitors and businesses alike. Events like this not only drive strong occupancy and footfall, but also shine a spotlight on Preston as a vibrant, welcoming destination with much to offer.
“The Weekender is a brilliant showcase of the city’s culture, hospitality and community spirit, and it plays a vital role in supporting local businesses and the wider visitor economy.
“We’d love to see more events of this scale and ambition in the future, continuing to celebrate and highlight our brilliant city while attracting even more people to experience everything Preston has to offer.”
As the event’s reputation continues to build, plans are already underway to grow the Weekender even further, with more city engagement, bigger audiences, and more renowned artists, in the years ahead.
The most Preston of weddings?
⚽Watched PNE at Deepdale
🍽️ Food at Fino Tapas at Plau
💒 Married at Bow Lane registry office
💃Rave on at the Weekender on the Flag Market
Massive congratulations to Dave and Mary on tying the knot 👏 @PRWeekender
https://t.co/Kz13IGo8zw
We're sorry if we snapped you losing your head and your heart while heading out out at the Weekender.
And all the dancing queens were in action on Sunday too on the Flag Market. 🕺🙌📸
https://t.co/PXLAUZqc0R
Our Preston Weekender headliner, @pauloakenfold, stopped off at the mighty @pnefc after his show... he know's what's what.
Maybe the @thespudbrothers helped seal the deal...
Preston showed up… ✌🏻
The Weekender tribe brought nothing but energy this year; absolutely off the scale. 🪩
Big love to everyone who came out, supported the night, and backed the city. It doesn’t go unnoticed. 🙏🏻
Children, and adults, of all ages enjoyed a marathon session of live music, entertainment, performances, DJ sets and magic on the Flag Market 🙌👪 @PRWeekender@visitpreston
https://t.co/SgodI8ldhE
Preston Weekender Day 2, Family day.
6 hours of free, family friendly entertainment !
Fab music sets,
Amazing Magic from @BritishTalent Winner Harry Moulding, ‘Wriggly Roadshow’, Baby Dinosaurs & lots more ! @BIDPreston@prestoncouncil
Great to see so many families enjoying the Sunday Family Fest organised by @BIDPreston and supported by Preston City Council. We plan to build on these events towards Preston Guild 2032 @prestonlabour
Quite the party on the Flag Market on Saturday night - as the sold-out Preston Weekender brought the Cream classics to the city. 💃🕺💙 @PRWeekender
https://t.co/IgeruYhsZt