@PPCGreg@CJSlattery I always start new campaigns with manual. Once conversions start to happen on a regular basis I will often test automated (max conv or tcpa) and there are plenty of times that automated bidding fails to deliver a better cost per conversion. Happens all the time.
Have you been away from Google Ads for 5, 10, maybe 15 years? Wondering what has changed since you've been gone?
"What Has Changed in 20 Years?" - Episode 407
https://t.co/hEyRvmpZgl