“You have to merge art and science; the best creatives understand both. They know their craft, they know the rules and they know how to bend those to create exceptional work” @RussellMarsh#FutureOfAgencies
“The onus is on everyone to have an openness and optimism to change. We need to embrace each others skills and talents. There needs to be a process where those two can come together” @AnalogFolk#FutureOfAgencies
“Ad agencies have long been key partners to brands and spent a long time building trust. It’s about finding the overlap to allow both agency and consultancy to play to their own strengths; providing the best strategies and tools to problem solve” @BeckyMcB#FutureOfAgencies
There seems to be a general consensus that customer experience, content and technology are the “common thread” between agency and management consultancy. #FutureOfAgencies