At @PathwaySportEnt, we are the first business to ever pay college athletes upfront for their group licensing rights, investing in the athletes and sharing the risk and upside. Fully transparent. Fully committed to the athletes. Read more in @SBJ. https://t.co/TcqGUvF6EX
NIL, Revenue Sharing and the Rise of the General Manager in College Sports
College athletics is entering a new operating model—schools can pay athletes, departments are redefining leadership with pro-style general managers, and the business ripple effects are touching everything from roster strategy and NIL guardrails to facilities spending and the College Football Playoff.
Host Tarik El-Bashir is joined by Casey Schwab (Pathway Sports & Entertainment), George Mason Director of Athletics, Marvin Lewis, and SBJ Publisher/Executive Editor, Abe Madkour, to break down what’s changing, why it’s changing, and what comes next.
https://t.co/imVYYEkcIT
@PathwaySportEnt is bridging the path forward as commercial group licensing opportunities expand in college sports.
Visit https://t.co/j3ZOqqPzlO to learn more about our vision, our team, and to stay connected for updates!
#PathwaySports#PathwayPowered#CollegeSports
“The path forward is a situation where the student-athletes can act collectively." – Jack Swarbrick, @PathwaySportEnt advisor and Former Notre Dame AD. @PathwaySportEnt is building that future. Our mission is to ensure athletes have the structure and support to unlock long-term value, fairly and transparently.
#SportsBiz #PathwaySports #CollegeFootball #NIL
Pathway Sports is carving a disruptive niche in the college football video game market.
How? Group licensing.
Story that dropped during my time away on a company that college football video game fans ought to have their eye on:
https://t.co/rzicwXx3YC
🚀 “They have a value proposition for college players that is unique to anything else I've seen in this space.”
– @KelvinBeachumJr, Arizona Cardinals tackle and advisor to @PathwaySportEnt, in Sports Business Journal.
📎 Read more: https://t.co/6hOl9JrP60
#ICYMI #GroupLicensing #SportsBiz #SBJ
On the latest episode of SportsWise, @caseydschwab joins @SportsLawGuy to talk all things @PathwaySportEnt, group licensing, and the future of college sports. 🎧Listen here: https://t.co/AGquMkBG25
New episode of the pod. While we wait for the latest in the House case, the multi-billion dollar market for college athlete group licensing continues to develop. @caseydschwab joins me to discuss the future of group licensing, the college football video game and Pathway Sport's role in all of it. https://t.co/vFI56LG3w9
We’re excited to bring true value to college athletes through our innovative commercial programs, starting with college football players and video games! https://t.co/6HgKRi3ogN