Nishith Patnaik

Everything under the sun about how AI is making marketing easier!

[Nishith Patnaik @PatnaikNishith]

@MarketingCloud Apart from a fully defined first-party data strategy, it's time for marketers to leverage AI for creating highly-personalized marketing campaigns, while also keeping the privacy of user data in mind! Read More: https://t.co/D937ZdNZG5

#MarketingAI #ThirdPartyCookies

[Nishith Patnaik @PatnaikNishith]

@Siftedeu What role do you see Artificial Intelligence playing in the cookieless future, apart from helping marketers create personalized experiences while respecting users' data privacy?

Our experts answer: https://t.co/D937ZdNZG5

#MarketingAI #ThirdPartyCookies

[Nishith Patnaik @PatnaikNishith]

@doublejrecords Besides static IDs, AI can be a game-changer as third-party cookies get phased out. AI can help marketers create personalized marketing experiences while respecting user data privacy. Read more: https://t.co/D937ZdNZG5

#ThirdPartyCookies #ArtificialIntelligence #MarketingAI

[Nishith Patnaik @PatnaikNishith]

@the_ad_dude And as third-party cookies go away, marketers need to focus on newer ways to run successful campaigns. Leveraging AI in this scenario is the best way to ensure data privacy, while also creating highly-personalized campaigns! Read More: https://t.co/D937ZdNZG5

#ThirdPartyCookies

[Nishith Patnaik @PatnaikNishith]

@Inc @Inc Another strategy that marketers can adopt in this scenario is AI-led marketing. Artificial Intelligence can help them make data-driven decisions, create personalized user experiences, and more, while also respecting their data privacy. Read more:
https://t.co/QrbcxdQBKU

[Nishith Patnaik @PatnaikNishith]

@smartsolu @Google Apart from leveraging just the first-party party data, marketers should also consider the adoption of AI. It can provide data-driven recommendations that can help marketers create personalized experiences while keeping user privacy in mind. Read more:
https://t.co/3pFHZGD1YW

[Nishith Patnaik @PatnaikNishith]

@Shoppable Another way around the constant shift in data privacy laws is the adoption of Artificial Intelligence. It can help marketers create personalized experiences through data-driven recommendations while respecting the privacy of user data. Read more:
https://t.co/3pFHZGD1YW

[Nishith Patnaik @PatnaikNishith]

@4Comply Artificial Intelligence can help digital marketers greatly in navigating the cookieless web by providing them with data-driven recommendations to personalize their campaigns while keeping users' privacy concerns in mind. Read more:
https://t.co/3pFHZGD1YW

[Nishith Patnaik @PatnaikNishith]

@LuminaryHQ Creating value-driven ads is certainly an important factor in running successful campaigns, and data-driven decisions gleaned from AI can also help marketers achieve that while respecting user privacy. Read More:
https://t.co/3pFHZGD1YW

[Nishith Patnaik @PatnaikNishith]

@profitablemedia There's another approach that marketers can take to tackle this solution: adopt Artificial Intelligence. It can help them make data-driven decisions and create personalized experiences, all while respecting user privacy. Read more:
https://t.co/3pFHZGD1YW

[Nishith Patnaik @PatnaikNishith]

@Inc @EntrepreneurOrg I believe that instead of pivoting to zero-party or first-party data, marketers must adopt privacy-led marketing with Artificial Intelligence that can help create personalized experiences through data-driven decisions, while also ensuring user privacy.

https://t.co/3pFHZGD1YW

[Nishith Patnaik @PatnaikNishith]

@deltalogix But the demise of cookies does not necessarily mean the end of data-driven marketing for brands. Adopting a disruptive tech stack such as AI can help them discover the most effective ways to reach audiences, and create personalized experiences at scale.

https://t.co/3pFHZGD1YW

[Nishith Patnaik @PatnaikNishith]

@JU4NMEND0Z4 Absolutely! Instead of shifting to first-party data, marketers must focus on privacy-led marketing through Artificial Intelligence, which can help them discover better ways to reach their audiences through data-driven marketing. Read more:
https://t.co/QrbcxdQBKU

[Nishith Patnaik @PatnaikNishith]

@seedtag @OmnicomMediaGrp Absolutely @Bharat__Khatri ! Technologies like AI place a greater emphasis on user privacy while also automating time-consuming processes, ensuring budgets are effectively allocated, thus helping marketers make more effective decisions!
Read More:
https://t.co/QrbcxdQBKU