@airtransat so apparently people need to prove how much disabled they are now? And now my mother in law gets denied because she had to prove how deaf she was??
it’s in gemini, just create it in ai studio. oh, that’s for your personal google one account. for workspace you need gemini business. no, not gemini advanced, that’s ai pro now. unless you need ai ultra. oh agents? you do that in spark actually. no, not gemini api managed agents, that’s different. for coding use jules. unless you mean the agentic ide, that’s antigravity. no, that’s the old antigravity, download the new one. actually gemini cli is being deprecated, use antigravity cli. no the flash model is smarter than the pro model. unless you need pro. if it’s video, use flow. no, flow uses veo. no, nano banana is images. actually that’s in gemini now. unless you’re in search, then it’s ai mode. no, research is notebooklm. anyway it’s all very simple.
We pulled the entire catalog data on 121 drinkware brands.
The category isn't one business. It's at least two, and most operators benchmark themselves against all of them indiscriminately.
If your digital advertising is hitting diminishing returns, OOH isn’t the final step. It’s the next lever.
The question isn't whether you're big enough for OOH. It's whether you're ready to scale beyond your current limits.
Had a conversation last week with a friend that's SaaS founder doing $20M annually.
When I mentioned OOH, his immediate response: "That's not for companies like us."
When mid-market companies add strategic OOH to their mix, we consistently see:
- 15-30% lift in branded search volume
- Improved conversion rates across all digital channels
- Organic awareness that compounds over time