Paul Helps You Grow

Meta Ads strategist for info product & ecom founders. Built $2M+ in ad revenue. Sharing what actually works (not fluff)

[Paul Helps You Grow @PaulHelpsUGrow]

I spent $47K testing Meta Ads across 12 info product funnels last year.

Here's what separated the $400K winners from the losers 👇

[Paul Helps You Grow @PaulHelpsUGrow]

Your Facebook pixel is fine.

Your conversion rate is fine.

Your problem: you're running ads to people who've already decided they don't need you.

Wrong audience = no amount of optimization fixes it.

Start there.

[Paul Helps You Grow @PaulHelpsUGrow]

Most Meta accounts I audit are paused because the winning creative got 200 impressions then flatlined.

They think it's saturated.

It's actually just fatigue from the same 3 people seeing it.

You need fresh angles hitting new segments of the same audience every week.

[Paul Helps You Grow @PaulHelpsUGrow]

Your best performing ad probably has a 3-5% CTR.

Your worst has 0.8%.

The difference? The winner starts with a specific problem statement in the first 3 seconds.

The loser starts with "introducing."

Stop introducing. Start diagnosing.

[Paul Helps You Grow @PaulHelpsUGrow]

3/ Run ads to your warm list first 🔥

Cold audiences need 5-7 touchpoints.

Start warm → prove conversion → scale cold.

These 3 changes alone cut CAC in half.

Follow for daily breakdowns from someone who actually runs these.

[Paul Helps You Grow @PaulHelpsUGrow]

I spent $47K testing Meta Ads across 12 info product funnels last year.

Here's what separated the $400K winners from the losers 👇

[Paul Helps You Grow @PaulHelpsUGrow]

2/ Test 3-4 angles minimum 🔁

One angle almost never wins.

I test: pain-based, curiosity, social proof, mechanism.

The winner is almost never the one I expected.

[Paul Helps You Grow @PaulHelpsUGrow]

You're measuring ROAS wrong.

I audited 12 accounts last week. 8 of them were killing it by their own metrics.

All 8 were actually losing money.

They were counting day 3 ROAS. Not day 14.

Your real winners show up late.

[Paul Helps You Grow @PaulHelpsUGrow]

@heyrimsha The problem is not quality of video, is cadency, people test 2/3 creatives a week when they should be testing 2/3 creative a DAY!!

[Paul Helps You Grow @PaulHelpsUGrow]

So before you hire your next designer, ask:

Am I paying for quality or for volume?

Because you probably need volume more.

What's your current creative testing volume per month? 👇

[Paul Helps You Grow @PaulHelpsUGrow]

Paid $800 to a designer last month for 12 ad creatives.

Tested them all. 2 worked.

$800 to find 2 winners. 💸

There has to be a better way. 🧵

[Paul Helps You Grow @PaulHelpsUGrow]

The creative that converts isn't the prettiest one.

It's the one that speaks directly to what keeps your buyer up at night. 🎯

[Paul Helps You Grow @PaulHelpsUGrow]

8/ What's the biggest pain point your buyers have that nobody's talking about?

Drop it below — I'll tell you how I'd turn it into an ad angle.

[Paul Helps You Grow @PaulHelpsUGrow]

1/ I ran the same ad to 4 different audiences last month.

Same copy. Same budget. Same offer.

One angle made money. Three didn't.

Here's what was different: 🧵

[Paul Helps You Grow @PaulHelpsUGrow]

7/ The best headline isn't "How to [achieve result]"

It's "Why you're not [achieving result] yet"

Flip from promise to diagnosis. Watch your CTR change.