Paula Buit

Strategie & Communicatie | Merkstrateeg | Positionering | Brand & Business | Freelance

[Paula Buit @PaulaBuit]

https://t.co/Aog4YpT6R0

[Paula Buit @PaulaBuit]

https://t.co/4KFGr8Tei1

[Stan/Lee @StanLeeTweets]

Not sure who wrote this but consider it your manifesto for 2022. #GoMake

[Paula Buit @PaulaBuit]

Tips voor probleemanalyse https://t.co/bnVdPO09v1 (in plaats van symptomen bestrijden). #merkstrategie #advies

[Paula Buit @PaulaBuit]

There’s very little correlation between how much people talk about brands on social media and how those brands do in the real world,’ says Les Binet. https://t.co/qZd1AEGvs2 #brand #strategy

[Paula Buit @PaulaBuit]

Brand awareness and relevance in times of strife is more important than ever. Because the challenges are now existential. In the Gartner CMO survey, Brand strategy is the most vital marketing capability. #brand #strategy https://t.co/n1KavlCiY7

[Praveen Vaidyanathan @v_praveen]

A crafty example of repositioning..

via Russell Davies, Wieden+Kennedy

[rachelmercer @rachelmercer]

.@LeShann & I are excited to share the humble beginnings of #TheOverthinkers: a weekly topic, two strategists, a microphone, in less than 20 minutes.

To start, we discussed whether the client is always right (and how to be constructive about it)

https://t.co/RWJYZHJITZ

[Yuval Noah Harari @harari_yuval]

What might be the most important goals of education in the 21st century?

Watch the full talk: https://t.co/nF3BB0jSwh
- YNH Team

[argodesign @argodesign]

Technology can be a force for truth, awareness, transparency, individuality, and social good, if we hold it to those standards—not utopian, but pragmatic. Thanks, @FastCompany for giving us a platform to spread this message!

https://t.co/9aXhQdTYnd

[House of Beautiful Business @HoBBtweets]

The egalitarian vision of a techno-utopia lost its way. What's next? #TechnoPragmatism–or, the opposite of "move fast and break things". We're looking forward to the dinner our partners at @arogdesigned will host on this new philosophy at the #House19. https://t.co/OI6iW8hLwn

[Praveen Vaidyanathan @v_praveen]

.@cpbgroup's creative approach:

1. FIND A TENSION
2. ADD FIRE TO IT
3. MAKE IT HEADLINE-WORTHY

via @faris

[Martin Weigel @mweigel]

Absolutely essential reading. I really can’t recommend this enough.
👇

[Paula Buit @PaulaBuit]

Like this!

[UtterlyInteresting @UtterlyInterest]

Photographs of musical notes based on the shape their vibrations make in a bowl of water.

[Praveen Vaidyanathan @v_praveen]

Your creative brief is the first ad.

(Jon Steel, @GSP; John Hegarty, @BBHblacksheep @BBHLabs)

[Mixmag @Mixmag]

'Flat Beat' by @oizo3000 turns 20 today.

Happy Birthday Flat Eric 🎂

[Paula Buit @PaulaBuit]

@BarbaraEugster Bar, je bent welkom!

[Paula Buit @PaulaBuit]

Funda-onderzoek: Amsterdammer kijkt vaker naar huis in Overijssel https://t.co/jhcsOPt34r #boomerangmigranten