Paul Jun

Kimchi & Gabagool
Leading brand at @tryramp
Prev: Personio @mixpanel @wearecollins @creativemorning @alt_mba
Projects: &

[Paul Jun @PaulJun_]

Every company I've worked at, product graphics were always a bottleneck.

They're important assets because they help sell the value of the product. But what happens when the product is constantly evolving?

I built a tool (inspired by what George Bugg started) where I turned all of out atoms/components into HTML so that anyone internally can create their own product graphics. Because we have amazing guidelines (shoutout Shivani and team) I was able to give it specific constraints, rules, and guidelines.

So much more potential for this tool, e.g, product animation or creating demos. I even got a Slack bot to generate graphics without me even touching the tool.

[Paul Jun @PaulJun_]

the weekend with Sol and Fable

[Paul Jun @PaulJun_]

@RikinPatel13 @tryramp LFG

[Paul Jun @PaulJun_]

@austospumanto @bcherny 🐐

[Paul Jun @PaulJun_]

@lalizlabeth @tryramp LFGGGGGG

[Paul Jun @PaulJun_]

From the Stack launch to thinking about the future and world of Ramp, the Brand team is only getting started.

[Fons Mans @FonsMans]

Loved working on this campaign with the @tryramp brand team.

[Paul Jun @PaulJun_]

@FonsMans @tryramp Not only are you ridiculously generative and talented, but you're also a joy to work with. Thank you so much for all the love you poured into this.

Let's keep building.

[Paul Jun @PaulJun_]

Many orgs don't know how to leverage a brand designer.

Exposure to different areas other than just purely branding is a hidden opportunity, .e.g, influencing brand experience in the product (tons of range there); campaigns; product launches; growth teams need systems to sell the product and outcomes, and almost always, brand designers are needed for that.

I get where you're coming from and mostly agree. Majority of b2b tech companies don't have the structure or vision or processes in place to get the most out of top brand designers.

[Paul Jun @PaulJun_]

Brand design is increasingly becoming rarer talent to find.

There are just not enough brand designers in the world to work at all of these startups and companies. And candidly, there are many places just not worth working at full-time for brand designers because the leadership or vision isn't there.

Brand design is about communicating the brand's promises and values. It's the thing that helps your company stand out.

I'm working with @dannydecimals to help top designers (product, brand, etc.) find the right companies with the right leadership that value design.

Danny has a different philosophy, one that resonated with me instantly. The process is insanely thoughtful and purposeful. You upload your portfolio and profile, and you have me and the team bridging expectations and process. If you're doing more than three loops, then you're wasting time.

I've worked at places that treat brand design as important as top talent in engineering, and I've worked at places that treat brand design as a service desk. The latter doesn't deserve any top brand design talent. I want to work with companies and designers to match ambition with vision, craft with transformation.

Whether you're a company or designer, sign up to my talent network so I can help you find the right companies or designers: https://t.co/YWq1Nl5p9p

[Paul Jun @PaulJun_]

@_angelaliu @tryramp amazinggggg

[Paul Jun @PaulJun_]

@clairevo @ow Hi Claire :) love what you're doing and thanks for all the helpful work on AI

[Paul Jun @PaulJun_]

Every company I've worked at, product graphics were always a bottleneck.

They're important assets because they help sell the value of the product. But what happens when the product is constantly evolving?

I built a tool (inspired by what George Bugg started) where I turned all of out atoms/components into HTML so that anyone internally can create their own product graphics. Because we have amazing guidelines (shoutout Shivani and team) I was able to give it specific constraints, rules, and guidelines.

So much more potential for this tool, e.g, product animation or creating demos. I even got a Slack bot to generate graphics without me even touching the tool.

[Paul Jun @PaulJun_]

@mrblackstudio Miller absolutely, had mine for 8 years still amazing

[Paul Jun @PaulJun_]

@mrblackstudio @figma Lee just start an OnlyFans but for designers and stream yourself making this on Figma youll become a bajillionaire

[Paul Jun @PaulJun_]

@mrblackstudio @figma just insane, Lee. Insane.

[Paul Jun @PaulJun_]

@karimatiyeh @rahulgs LFG

[Paul Jun @PaulJun_]

@adelwu_ too kind <3 thank you

[Paul Jun @PaulJun_]

@jayrizpop HOT

[Paul Jun @PaulJun_]

@beh_zod appreciate you Behzod! That's high praise from you brother.

[Paul Jun @PaulJun_]

https://t.co/INfHrmnw7k

[Paul Jun @PaulJun_]

@simoncorry my guy 🫶