Peace

Building @The_SocialCode | Prev. Creative Director @

[Peace @Peaceiw_]

https://t.co/XlBtpKm9XX

[Peace @Peaceiw_]

Social media should be one of your biggest growth channels.

I share what I’ve learned helping brands make that happen.

If you want the same, let’s connect @Peaceiw_

[Peace @Peaceiw_]

"It's not my responsibility to listen. It's your responsibility to be heard."

Robert Herjavec said this after an entrepreneur on Shark Tank accused him of not paying attention during a pitch.

Harsh.

But this is his masterclass on Persuasion:

Most people think great pitches are about presenting all the amazing feats of their product.

Herjavec disagrees.

“Bad pitches go right into the numbers, right into the features. But before you sell me your idea, always take a little bit of time to build a connection and sell yourself.”

"I want to know about you. But not just about you and how many kids you have and where you go for dinner. I want to know what this idea means to you. I want to know if you're invested in it. I want to know how you came up with it."

"Tell me how you came up with it. Tell me what it means to you. And then tell me why you think it's going to work."

People do not blindly invest in stats. They are more invested in the person behind the product, so sell yourself first.

But that's not all...

You should also match your energy to your idea.

"You are the representative of your idea."

"If you're selling something about stability and security, you need to portray stability and security."

If you're pitching a fun customer experience, then you better be having fun.

The entrepreneurs that succeed on Shark Tank do these things extremely well.

That's why Shark Tank investors often decide surprisingly quickly.

"50% of the time we know whether we're in or out within the first two minutes."

Not because the investors are irrational, but because people are constantly reading the subconscious message.

Do you look like you believe in your idea?
Do you sound calm?
Does your energy match what you’re selling?

The lesson here isn't that your ideas/products don't matter. It's just that people can only experience what makes them awesome through you.

My biggest takeaway;

Pitching or selling is a human experience. Connect with the human first and the business follows.

[Peace @Peaceiw_]

Video Credits @bigthink

https://t.co/b0mFY4VYH7

[Jensen Huang @JensenHuang]

For my first post, I’m sharing a letter @NVIDIA signed on why open models matter.

AI will transform every industry, power every company, and be built by every country.

Open models strengthen safety and cybersecurity, accelerate innovation and diffusion, and enable sovereignty.

The world needs both frontier closed models and frontier open models.

https://t.co/AUKzoQ5Ikb

[Peace @Peaceiw_]

@JensenHuang @nvidia You can build trillion-dollar chips. Eventually you still need a timeline. Welcome to X.

[Peace @Peaceiw_]

Social media should be one of your biggest growth channels.

I share what I’ve learned helping brands make that happen.

If you want the same, let’s connect @Peaceiw_

[Peace @Peaceiw_]

"Sales is like dating."

Simon Sinek compared a sales call to a first date, and it's one of the best analogies I've heard.

Imagine spending an entire date listening to your date talk about how successful they are, how big their house is, and how many famous people they know.

You probably won't give them a second chance.

Yet that's exactly how most sales calls sound.

"We're the biggest company..." "We've been in business for 20 years..." "So and so big company has used our product..." Blah blah blah.

Customers already know what you do.

What they're trying to figure out is why they should care.

As Simon puts it, people "fall in love with doing business with you" because they believe what you believe, not because you happen to have the right price or the longest feature list.

People connect with why you do what you do, not just what you have.

That sense of purpose creates relationships.
And relationships are what customers stay loyal to.

Do you think Simon is right?

[Peace @Peaceiw_]

@matt_gray_ We are about to see a lot of lousy books

[Peace @Peaceiw_]

@kevinxu Still an interesting pick…

[Peace @Peaceiw_]

@pmarca Turns out “boring infrastructure” ages really well.

[Peace @Peaceiw_]

@SahilBloom True, but the question is how many people will take it if they have the chance, or sustain it. A lot of people still pick chaos over quiet, without knowing it.

[Peace @Peaceiw_]

@gregisenberg Every generation gets a window like this. But it’s only obvious after it closes.

[Peace @Peaceiw_]

I think people obsess over the script way more than they should. I’ve seen people say all the “wrong” things and still close. I’ve also watched people follow the perfect sales playbook and get nowhere. Customers rarely remember your exact words.

They just want to know what youre offering creates more value than friction.

[Peace @Peaceiw_]

It’s harder to sell today, than 5 years ago.

You can have the right audience.

The right product.
The right pricing.
The right offer.

…and still lose the sale.
And it’ll be even harder in the next 5 years.

I keep thinking about this.
Your biggest advantage today isn’t having a better product. It’s giving people a reason to believe you.

“You want to sell to me, but why should I trust you?”

Years ago, people would buy first and figure it out later. Now it’s the opposite.

They investigate first, then decide.
They’ll check your content. Your reviews. Your clients. Your reputation.

Sometimes they’ll even ask AI before they ask you. 😂

And honestly, it’s not just you. People are doing this with everyone. They’re just more careful now.

When 50 companies are all promising the same outcome, promises stop meaning much. People start looking for proof. They’ll literally Google things like:

“Is this company a scam?”

Nope, you’ve not done anything suspicious. They just don’t want to make a bad decision. That’s why I think the biggest leak in most sales funnels isn’t traffic.

It’s credibility.

If people are going to Google you, or ask AI about you, make sure they find enough evidence to trust you.

[Peace @Peaceiw_]

Social media should be one of your biggest growth channels.

I share what I’ve learned helping brands make that happen.

If you want the same, let’s connect @Peaceiw_

[Peace @Peaceiw_]

Didn’t know they were building this until the lawsuit.
And it’s supposed to replace all other devices…

[Peace @Peaceiw_]

So maybe Apple suing OpenAI is a good thing…

I mean sure, it could wreck the product. But if it doesn’t, then they just got global coverage for free.

Because of the lawsuit, more people know about the ChatGPT speaker. The device that’s supposed to replace all other devices. The “Ultimate Computer.”

Besides, if Apple is trying this hard to stop it, it kind of makes you wonder what it’s really capable of.

It’s funny how some of the biggest marketing moments don’t actually come from marketing.

Remember the Stanley Cup that survived a car fire? Overnight, millions of people who had never heard of Stanley suddenly wanted one.

Or think about Robinhood during the GameStop saga. The company was under intense criticism, congressional hearings, and nonstop media coverage. It wasn’t the kind of attention any brand asks for, but suddenly everyone knew who Robinhood was.

Sometimes your biggest marketing campaign isn’t a campaign at all.

It’s a moment the world can’t stop talking about.

Makes you wonder…

How much would a company have to spend on advertising to get this much attention?

And would it even work as well?

[Peace @Peaceiw_]

Social media should be one of your biggest growth channels.

I share what I’ve learned helping brands make that happen.

If you want the same, let’s connect @Peaceiw_

[Peace @Peaceiw_]

Companies spend millions every month on marketing.

Then wonder why sales barely move.

It’s strange when you think about it.

We treat advertising like it’s the thing that makes people buy. But it’s not.

Ads don’t sell.

Ads get attention.

If you really want to know what makes people buy, it’s:
Your website.
Your offer.
Your positioning.
Your customer experience.

That’s what actually makes people think “okay, I can spend my money here”

If you’re not convincing, buying more ads just means more people watch your business fail.

One of the easiest ways to increase sales isn’t spending more.

It’s making every visitor more likely to say yes.
A better headline.
A clearer offer.
Less confusion.

Small changes there often outperform bigger marketing budgets.