INSTEAD OF WATCHING AN HOUR OF NETFLIX TONIGHT.
This 1 hour Stanford lecture by Joel Peterson will teach you more about negotiation and getting what you want than most people learn in years.
Bookmark it and give it an hour, no matter what.
Okay, so we already know that chicken is the number one fast-food choice for most South Africans… but one chicken brand is expanding fast, and the numbers are seriously impressive.
We all know the usual suspects. I’ve recently written about Hungry Lion and its aggressive rollout, and Chicken Licken and its Fly-thrus (still my favourite rebrand of a drive-through). KFC still dominates market share.
But the brand I find most fascinating right now is Pedros.
Pedros already has over 200 stores nationwide. For a brand still considered young, that number is great. Their chicken offering is grilled, and prices are affordable.
Pedros also recently acquired the Bird & Co brand from the former CEO of Famous Brands, Kevin Hedderwick, with 9 stores in its stable. A brand that was founded by Christos Paterimos in 2018. Greg Stephenson from Pedros is now heading the expansion of Bird & Co.
I slid into the DMs of the Founder of Pedros and its Operations Director, Moosa Bux, who shared that back in 2021 their executive team set a target of 250 Pedros stores by 2027.
They are well on their way to achieving that number, with strong shareholder support, franchise partner networks, and a well-entrenched support structure in service of stores and customers.
It costs roughly R2.5 to R3.5 million to open a Pedros store, and most areas are already taken by franchise partners. That’s significantly lower than the R5.5 to R10 million setup cost of a KFC.
I’m also told there have been no store closures due to bankruptcy since the brand's launch, which points to a strong supply chain.
While the upfront store investment seems reasonable and the returns solid, I think the biggest challenge for Pedros in SA is the competitive market, and dealing with a food quality standard that must be repeatedly excellent.
And that’s before we even get to South Africa’s usual operational curveballs like blackouts and water interruptions.
Have you tried Pedros or Bird & Co? Curious to hear your experience with the brands in the comments.
@Gadfly342043@PhutiSemenya14 As much as this looks like extortion maybe we not looking at factors that come with that price tag.
1. That guard doesn't work 24/7 non stop there's a reliever whom is not accounted for when price
2. Insurance for each guard
3. Transportation
4. Uniform and equipment
Gross ticket sales estimated between R30-R50million… AfroNation could never, even an AfroBeats festival in Nigeria or Ghana could never even gross half of that. South African music is in a league of its own. Even our football league gets bums on seats. It’s why we host the most!
@kamogelx Spend a week listening to every Terence Mckenna & Alan Watts lecture you can find and your ability to communicate will improve significantly.
You'll also cultivate deep wisdom about life.
Sugar in your blood is called diabetes.
Sugar in your brain is called dementia.
Sugar in your teeth is called cavities.
Sugar in your liver is called fatty liver.
Sugar in your cells is oxidative stress.
Sugar on your skin is called aging.
Avoid sugar for a healthy life.
🚨BREAKING: Egypt and China central banks decided to abandon the SWIFT system and move to trade in local currencies and the use of the Chinese Cross-border Interbank Payment System (CIPS)