Peter Wallace

GumGum, Managing Director, EMEA.

[Peter Wallace @PeterWallace101]

@GumGum I'll roll those trousers down a little but tomorrow :)

[Peter Wallace @PeterWallace101]

@Johnjwoolley Hot stuff

[IAB UK @IABUK]

“If you talk about context being the over-simplification of targeting, you’re probably not using the technology properly” @GumGum’s Peter Wallace, @WavemakerUK’s Sophie Strong & @integralads’ Nick Welch discuss the evolution of contextual targeting #IABcontextual

[Peter Wallace @PeterWallace101]

@Johnjwoolley Hot stuff

[Mobile Marketing @MMMagTweets]

Industry executives share their 2021 predictions across social, eCommerce, video, and more as we draw a line under what has been an 'eventful' year
https://t.co/XNEzkOEfwt

[Peter Wallace @PeterWallace101]

What makes one contetxual technology better than the next? Here's some thoughts on how to work out just that.

[GumGum @GumGum]

As machine learning becomes more prominent in our daily lives, key agencies and brand players need to get clued-up. Check out @GumGum's MD for EMEA, @PeterWallace101's tips on how to separate real deal contextual providers from cowboys in the field: https://t.co/lsD54FqjIO

[Peter Wallace @PeterWallace101]

With so many more contextual solutions in market, how are you going to differentiate. Here are some key questions to ask. #contextual

[Advertising Week @advertisingweek]

Cookies are (nearly) dead, long live #contextual. But how do you know if providers of this specialist tech are the real deal? @PeterWallace101 MD for EMEA at @GumGum, outlines what you need to ask before signing on the dotted line. https://t.co/BbJyjsnYoR

[Peter Wallace @PeterWallace101]

We're finally at a point where the surge in contextual can also be applied to video in a robust fashion. Have a read!

[IAB UK @IABUK]

AI is allowing advertisers to bring far more contextual accuracy to the way video ads are targeted ▶️

@GumGum's EMEA Managing Director @PeterWallace101 explains all: https://t.co/Y1aUdRizj3

#video #advertising #context #targeting #digital

[Peter Wallace @PeterWallace101]

@MaccaCM Where have you found a beach that empty?!

[Peter Wallace @PeterWallace101]

I'm enjoying the increased chat about attention - it feels like we're ready to move beyond linear metrics like CTR% and understand the value of the 99% of impressions which aren't clicked on. #measurement #digitalmedia

[Peter Wallace @PeterWallace101]

Looking forward to chatting at the @IABUK research morning on Tuesday about our work with SPARK Neuro identifying how consumers emotion and attention changes based on contextual relevance

[Peter Wallace @PeterWallace101]

@MaccaCM Binged watched the whole thing - love it!

[Peter Wallace @PeterWallace101]

@virginmedia hi there Wi-Fi seems to be down over in SE27 can you confirm whether this is part if a bigger issue?

[Peter Wallace @PeterWallace101]

@ZARA urgent - I left a bag in Oxford street and was gone 3 mins later. Have you had a bag handed in around Oxford street? Items bought with a gift voucher. Please help!

[Peter Wallace @PeterWallace101]

@4hundredrabbits Snazzy!

[Peter Wallace @PeterWallace101]

@4hundredrabbits Good times!

[Peter Wallace @PeterWallace101]

@4hundredrabbits Any updates here...?

[Peter Wallace @PeterWallace101]

@4hundredrabbits Would be even more lovely with a fine pizza restaurant... so much suspense for the announcement!

[Peter Wallace @PeterWallace101]

Great night on the… https://t.co/b5c9U2tiKG

[Peter Wallace @PeterWallace101]

@BecKuczer @MadeToHelp They've just told us they will be able to get us a replacement in 46 weeks!!!!!

[Peter Wallace @PeterWallace101]

That time you've been waiting for @MadeToHelp kitchen table delivery for 5 months and it turns up with a massive scratch down the middle. Awful service so far!