“If you talk about context being the over-simplification of targeting, you’re probably not using the technology properly” @GumGum’s Peter Wallace, @WavemakerUK’s Sophie Strong & @integralads’ Nick Welch discuss the evolution of contextual targeting #IABcontextual
Industry executives share their 2021 predictions across social, eCommerce, video, and more as we draw a line under what has been an 'eventful' year
https://t.co/XNEzkOEfwt
As machine learning becomes more prominent in our daily lives, key agencies and brand players need to get clued-up. Check out @GumGum's MD for EMEA, @PeterWallace101's tips on how to separate real deal contextual providers from cowboys in the field: https://t.co/lsD54FqjIO
Cookies are (nearly) dead, long live #contextual. But how do you know if providers of this specialist tech are the real deal? @PeterWallace101 MD for EMEA at @GumGum, outlines what you need to ask before signing on the dotted line. https://t.co/BbJyjsnYoR
I'm enjoying the increased chat about attention - it feels like we're ready to move beyond linear metrics like CTR% and understand the value of the 99% of impressions which aren't clicked on. #measurement#digitalmedia
Looking forward to chatting at the @IABUK research morning on Tuesday about our work with SPARK Neuro identifying how consumers emotion and attention changes based on contextual relevance
@ZARA urgent - I left a bag in Oxford street and was gone 3 mins later. Have you had a bag handed in around Oxford street? Items bought with a gift voucher. Please help!
That time you've been waiting for @MadeToHelp kitchen table delivery for 5 months and it turns up with a massive scratch down the middle. Awful service so far!