Peter Knapp

Group Chairman, Landor & Fitch | Using #Creativity to differentiate brands in the marketplace | @WestHamUtd Supporter | Proud Londoner

[Peter Knapp @Peter_Knapp_]

Wonderful iconic assets that highlight Kellogg's milestone in bringing breakfast to Britain for 100 years.

[Landor @LandorGlobal]

Bringing a century of Kellogg’s to life. We designed a poster series to celebrate 100 years of @KelloggsUKI bringing breakfast to Britain. The posters utilise the iconic assets to tell stories of key moments from history. #KelloggUK100 #extraordinarybydesign #landorandfitch

[Landor @LandorGlobal]

Rethinking place branding, @Peter_Knapp_LF revealed five key principles to success for nation and destination brands at this year's International Advertising Association Global Summit. More in @ETBrandEquity https://t.co/N0GTLSQ9Hm

[Landor @LandorGlobal]

‘In today’s world, accessibility should be the starting point for designers.' @Peter_Knapp_LF discusses a new age of responsibility, where brands have a big role to play in educating and supporting accessibility and inclusion through design. https://t.co/L0nnV5DYVQ

[Peter Knapp @Peter_Knapp_]

A look at how Modern Design echoes our contemporary society, business and brand needs. https://t.co/uKaWc7ZLk3 #landorandfitch #extraordinarybydesign  #destroyordinary

[Landor @LandorGlobal]

What is Modern Design and how does it reflect the needs of contemporary society, business and brands? For #internationaldesignday @LANDOR_FITCH's @timghalgh unpacks the evolution of design and how destroying the ordinary can transform your brand. https://t.co/iANuLL7bcj

[Peter Knapp @Peter_Knapp_]

My thoughts on how music can be part of an airlines' experience to create a sensorial brand moment. https://t.co/Bm9FrFsfp4 #airlineindustry #brandexperience #branding #SonicBranding

[Landor @LandorGlobal]

"Music is a powerful tool that can create a memory and a resonance with a brand" says @Peter_Landor as he comments for @washingtonpost on how incorporating music has the potential to create a sensory brand experience for airlines: https://t.co/FGavq0JVzH

[Peter Knapp @Peter_Knapp_]

Packaging plays an important role in the way we experience and perceive a brand. Exploring materials and innovation in this space is fundamental, as we strive to develop new solutions for people, planet and profit. #brandledsustainability

[Landor @LandorGlobal]

Why is compostable #packaging finally having its moment? Jack Holloway comments for Inside Packaging, on the challenges of plastic waste and how #compostable packaging can provide brands with a 'differentiating edge' as consumer demand grows. https://t.co/ncfuej2wGq #sustainable

[Peter Knapp @Peter_Knapp_]

Wonderful to see our work for M&M's and Lego making the list of the Top Store Openings of 2021. A joy to bring the brand alive in such an engaging way. #extraordinarybydesign #landorandfitch

[Landor @LandorGlobal]

Congratulations to M&M’s Berlin @mmschocolate and @LEGO_Group for their listings in @RetailWeek Top store openings of 2021! Each one a display of extraordinary creativity setting new benchmarks in global retail and experience: https://t.co/kFhtlAfuaG #extraordinarybydesign

[Landor @LandorGlobal]

Happy holidays from all of us at Landor & Fitch! #holidays #holidaycard #newyear

[Landor @LandorGlobal]

Extraordinary design, driven by extraordinary people. We’re incredibly excited to be shortlisted on the @Oystertweet Oystercatchers Awards 2021 Agency of the Year (Large). Huge congrats to our UK studio teams! https://t.co/aL61DBR1sl #OysAwards21 #Awards

[Landor @LandorGlobal]

Why are luxury fashion brands turning to gamification? Christina Herbach speaks to @Telegraph following news of Louis Vuitton launching its first video game to celebrate their 200th birthday and win over Gen-Z spenders: https://t.co/89jWgOc0Cf #luxuryretail #gamification #nextgen

[Landor @LandorGlobal]

"We could see an era where a new competitive arena forces a new era of innovation in the industry". @Peter_Landor comments for @DeutscheWelle on low-cost trans-Atlantic flights as JetBlue announces its new service: https://t.co/tPZ8d7bnVo #travel #airlines #travelindustry

[Landor @LandorGlobal]

APAC President @JonathanHK speaks to @CampaignAsia on the challenge facing travel, leisure and hospitality brands today, in this year’s Asia’s Top 1000 Brands report. Read more here: https://t.co/NUhcBzHmyg #covidrecovery #brand

[Landor @LandorGlobal]

‘Low-cost carriers are perfectly positioned for the imminent rush to the skies, but cheap seats are no longer a distinctive factor in an increasingly crowded market.’ @Peter_Landor comments on the importance of brand for the travel industry in @Telegraph; https://t.co/tEllEkAoh3

[Landor @LandorGlobal]

Mariagrazia de Angelis speaks to @ArabianBusiness about the four big trends shaping the future of Middle East retail: https://t.co/XHEm3Z2u0a #futureofretail

[Landor @LandorGlobal]

Today is Walter's Day. Walter Landor is one of our inspiring founders and his legacy lives on in everything we do. Walter was driven by "big ideas" and at Landor & Fitch we continue to keep this passion alive. Here are just a few of the iconic brands Walter created.

[Landor @LandorGlobal]

.@Cannes_Lions starts today and we're excited for a week of interesting talks and exciting award shows! You can watch our talk on the importance of brand purpose on Cannes Lions Live: https://t.co/7NNHoRReGc #cannes2021 #CannesLions #CannesLions2021

[Landor @LandorGlobal]

As places and destinations begin to reopen, how can airlines bounce back? @Peter_Landor explores some of the innovations & rituals airlines will need to consider to ensure a responsible & successful reopening: https://t.co/eOAmeEeg9s @ThriveNewsroom #airlinesafety #innovation

[Landor @LandorGlobal]

Making sustainable efforts profitable is the key to future-proofing your brand. For a masterclass in how to do this you can watch Hanna Berthaut on #WPPTV here: https://t.co/vZSj48q1Aw

@WPP #brandledsustainability #sustainableROI

[Landor @LandorGlobal]

We are thrilled to have been appointed by @drmartens to design its future retail experience. As a true cultural icon, whose history of self-expression continues to imbue the souls of our streets today, we look forward to creating something truly inspirational together! #retail

[Peter Knapp @Peter_Knapp_]

London's been the financial hub of Europe for a long time, now that we're no longer part of the EU other cities are vying for this title. We have an opportunity to rebrand London as the #sustainabletech hub of Europe; but this all starts with brand @CityAM https://t.co/Fz05DGHSrj