Rachel O'Donovan

My spirit animal = 🐙. Strategy Director for brands. Thinking on #culture #philosophy & great #books.

[Rachel O'Donovan @Phaedria]

"Really, the drama of the modern world is the collision between the promise of equality and the fact of structural inequality. " -Pankaj Mishra

[Rachel O'Donovan @Phaedria]

Absolutely brilliant new spot from ASICS. Love the strat, execution and writing. This piece feels very post vibe shift

[Rachel O'Donovan @Phaedria]

It never ceases to amaze me the extraordinarily arrogant misplaced ownership society feels over women’s bodies and appearance. From spontaneous comments on your weight to criticising @Simone_Biles hair when she’s one of the greatest athletes in the world. Go f*ck yourselves.

[Rachel O'Donovan @Phaedria]

LOL. I’m pretty sure the new era is going to be exactly the same as the last one.

[Rachel O'Donovan @Phaedria]

US Retailers are reporting an increased demand for small & extra small sizes, grocers say they’re seeing lower confectionery sales. Both data points are being linked to Ozempic / the increasing use of GLP-1 modulators. When are we going to talk about the wider impact of Ozempic?

[Rachel O'Donovan @Phaedria]

Take assortative mating theory and overlay with data -which is suggestive that higher IQ is being concentrated into urban areas, leading to entrenched cognitive stratification & arguably abnormal distribution of intelligence. Is this a meritocracy in action or a new caste system?

[Rachel O'Donovan @Phaedria]

Great long read on the openAI debacle -The Inside Story of Microsoft’s Partnership with OpenAI | The New Yorker https://t.co/wJ8QTpkmTd

[Rachel O'Donovan @Phaedria]

Absolutely brilliant Salmon theory this week by @robistyping - on workplace epigenetics and toxic cultures

[Rachel O'Donovan @Phaedria]

. ⁦@WalterIsaacson⁩ is one of the great biographers of our time. This complex and compelling portrait of ⁦⁦@elonmusk⁩ is a page turner right from the off.

[Rachel O'Donovan @Phaedria]

@Jason why is friedberg moderating?

[Rachel O'Donovan @Phaedria]

@Andy_Wheatley @tomfgoodwin I do like the audacity of the question though

[Rachel O'Donovan @Phaedria]

@tomfgoodwin That would require honesty about strategy…

[Rachel O'Donovan @Phaedria]

Unsurprisingly @nilsleonard and @cindygallop steal the show in this new docu about the culture within advertising. “Fuck the networks” 👊

[KillYourDarlingsDoc @DarlingsDoc]

Check out the full film now available https://t.co/2HPXEKt0tU #killyourdarlings

[Rachel O'Donovan @Phaedria]

Eating this book for breakfast. Such a great listen.

[Rachel O'Donovan @Phaedria]

New spot by Intermarche is stunning. You don’t need to speak French to get the story. Chaque repas a son histoire https://t.co/imDav8qtc5 via @YouTube

[Rachel O'Donovan @Phaedria]

One of the best long reads in a while from ⁦@TheAtlantic⁩ . I had a completely different perspective about the withdrawal from Afghanistan before reading this article. https://t.co/yDVwRLEiIg

[Rachel O'Donovan @Phaedria]

Fantastic article on the nature of power and how it changes our brain. Highly recommend. https://t.co/CLolzoZYZt

[Rachel O'Donovan @Phaedria]

@cheapprosecco Someone asked me recently if English was my first language 😭

[ADWEAK @adweak]

BREAKING: Agency Dog Leaves To Start Own Shop

[Rachel O'Donovan @Phaedria]

@thomasgeoghegan Why would you?!

[Rachel O'Donovan @Phaedria]

@brendandonlon @BBDOdublin @thedavies