Fernando Perez

Regio @ Atl

[Fernando Perez @PherPerez]

Hey @steelers I’ll be at the game tonight. Looking forward to seeing you guys at work!

[Fernando Perez @PherPerez]

Isn’t halftime technically a break from work? @Tomlin_Sense

[LateNighter @latenightercom]

John Oliver is sick of Lee Greenwood's "God Bless the U.S.A." being played at U.S. naturalization ceremonies, so he created an alternative—with help from Will Ferrell.

[Brian Batko @BrianBatko]

Breaking: I just checked in with Fernando Perez to see if he’ll be back at Mercedes-Benz Stadium tomorrow for Steelers-Falcons. Unfortunately, he’s out of town on business. “I figured Tomlin would be better off without the distraction 🤣”

He’s f***** workin! You gotta love that

[Sarah Longwell @SarahLongwell25]

The Democrats and Joe Biden did what Republicans and Donald Trump have never done: Put America First 🇺🇸

[Fernando Perez @PherPerez]

@rayacerero @PowellAnalytics @BET Buscaste su mejor foto! Tanta agilidad va a romper tweeter

[Joe Pompliano @JoePompliano]

Amazon is paying $100 million to broadcast the NFL's first-ever Black Friday game.

But it's really a chess move to steal market share from brick-and-mortar stores and generate online sales.

Let me explain 👇

Thanksgiving Day football has always been huge.

Last year's games averaged 33.5 million viewers, including 42 million viewers for the Cowboys vs. Giants — the most-watched regular season game of all time.

2022 Average Viewership
• NBA Christmas Day: 4.27 million
• NFL Thanksgiving Day: 33.5 million

But the NFL has never done a Black Friday game because 1) it's a holiday known for people leaving the house to go shopping and 2) the Sports Broadcasting Act of 1961 prohibits NFL games on Fridays after 6 pm ET and all day on Saturdays during the fall.

This rule was implemented by Congress to protect high school and college football from seeing a decline in attendance and viewership because of the NFL.

But Amazon offered the NFL $100 million for the game, so they decided to put it at 3 pm ET to skirt the rule.

And it's an even better deal for Amazon.

Amazon is allowing anyone to watch — Amazon's first TNF broadcast generated more Prime sign-ups than any other 3-hour window in company history — and Amazon is also reportedly charging 2x more than their TNF broadcast for 30-second ad placements.

Cost Of A 30-Second Commercial
• Thursday Night Football: $440,000
• Black Friday: $880,000

But more importantly, Amazon will leverage its new ad strategy called "audience-based creative."

This will enable brands to target different audience segments with different ads in the same time slot.

For example, according to Ad Age, Bose will show three different ads using Amazon's ad technology.

The first ad features Joe Burrow and will be delivered to non-Prime members, while the other two Bose ads will feature different products and be shown only to Prime members based on their Amazon Prime search history.

And here's the best part...

These targeted ads will also be shoppable, meaning viewers can watch the commercial, place the product in their cart with the click of a button, and checkout without ever leaving the broadcast.

That makes Amazon's broadcast far more valuable than a typical commercial — brands will be able to retarget these customers after the game — and it also gives us a view into how brand advertising could look in the future.

Companies like Amazon and Apple are only going to spend more money on live sports rights, and their ad targeting could change how brands market forever.

Now that's pretty damn cool.

** If you enjoyed this breakdown, follow me @JoePompliano for more sports business content **

[Cole 🧀 @RodgersXLVChamp]

“MVP Favorite” “He’s not the guy”

[Fernando Perez @PherPerez]

Hey @steelers I’m coming to the game this Sunday, it will be great to see Coach Tomlin Fu€&|ng working at the game!

[Fernando Perez @PherPerez]

Isn’t halftime technically a break from work? @Tomlin_Sense

[Fernando Perez @PherPerez]

Orgulloso estaría @JuanManuelig

[Luis Omar Tapia @LuisOmarTapia]

La entrada por las que se fue expulsado André Orellana 🤯

🎥 Deportes TVC

[Fernando Perez @PherPerez]

@beto_cantu Como borro un tweet?

[Fernando Perez @PherPerez]

Jordi CorTRIzo 🤯

[San Cadilla El Norte @SancadillaNorte]

Jordi Cortizo de Tricolor.

[Fernando Perez @PherPerez]

@beto_cantu @mundomg21 @Indie5051 200k *

[Carlos Aguilar @Carlos_Film]

OPPENHEIMER and BARBIE

[Fernando Perez @PherPerez]

Hey @marcusmumford I was disappointed not to hear “Kansas City” in the series finale of @TedLasso . He literally went back to Kansas City! 🤦🏻‍♂️

[Fernando Perez @PherPerez]

@PibeKirby @JGrayJets Qué haces cuando pierdes en el NFC championship 3 veces seguidas?

[Ashton Pittman @ashtonpittman]

Taylor Swift began her career in country under the shadow of the Dixie Chicks being banned from country radio for speaking against Bush.

This is the moment 5 years ago when she told her dad and managers she was done being polite and quiet about politics.

[Fernando Perez @PherPerez]

@PibeKirby 👀

[Skip Bayless @RealSkipBayless]

I'd much rather be a Cowboys fan than a Knicks fan.

[Morning Brew ☕️ @MorningBrew]

the most obnoxious LinkedIn account you can think of has already posted this word for word on their page