PhilipRyan

Nerding out about brands, customers and everything (or everyone) in between

[PhilipRyan @PhilipRyan]

When the managing editor of the internet mentions your company’s research, you know you’re onto something…
NextDraft: Invasion Pervasion — https://t.co/zoyixuq1NF

[PhilipRyan @PhilipRyan]

@TinaSharkey Sorry I missed this (bedtime for kids on the east coast) but are you going to post a link to the recording? It looked brilliant.

[PhilipRyan @PhilipRyan]

@davepell COVIDFEFE!

[PhilipRyan @PhilipRyan]

@emilykiddwhite Any message would suffice!! Miss you Em!!!

[PhilipRyan @PhilipRyan]

@StephenAtHome I see what you did there.

[PhilipRyan @PhilipRyan]

@davepell @TheAtlantic Perhaps not. Either way, I’ll be reading and laughing. Keep ‘em coming!

[PhilipRyan @PhilipRyan]

@davepell @TheAtlantic True on both counts - but do we get to go back to the funnier, lighter, pretrump NextDraft times? Build back better!

[PhilipRyan @PhilipRyan]

@RuaidhriOC Agreed - not sure why people think this would open floodgates. It just means that any overseas players need to play out of their skins to get selected, given other factors work against them (attending camps, etc.). He should be a shoe in despite these things right now

[PhilipRyan @PhilipRyan]

@LIRR I’m stuck at patchogue trying to get back to brooklyn via Jamaica. Any idea when this train is going to move?

[PhilipRyan @PhilipRyan]

What a quandary brands find themselves in. Originally intended to convey trust in a product or experience, they are now less trusted than ever before. https://t.co/szxNNtj5RC https://t.co/ijD49v16vD

[PhilipRyan @PhilipRyan]

Some great ideas for good here! https://t.co/0Z0jKZCCfY

[PhilipRyan @PhilipRyan]

@davepell Managing editor, internet sums it up pretty nicely

[🅴🅳🅶🅴 @edgette22]

.@KFC follows 11 people.

Those 11 people? 5 Spice Girls and 6 guys named Herb.

11 Herbs & Spices. I need time to process this.

[PhilipRyan @PhilipRyan]

@amyfenton1 @GenPopMag @ipsosus And not just CEO but all employees. The Kevin Lane Keller brand value chain illustrates this

[PhilipRyan @PhilipRyan]

@GenPopMag Start by knowing your customers & knowing the role you play in their lives. Only take stands on those things that link the two #genpopchat

[PhilipRyan @PhilipRyan]

@lizzymzdizzy @GenPopMag @benandjerrys Agreed! They don't jump on causes for buzz but because it's part of their core (sidebar core b&J is very tasty) #genpopchat

[PhilipRyan @PhilipRyan]

@PollsterJulia Don't you mean...the Strategy3 eyed ravens? :-)

[PhilipRyan @PhilipRyan]

With all this said, if a brand doesn't add value to a consumer's life, then what they stand for is irrelevant #genpopchat

[PhilipRyan @PhilipRyan]

If you don't stand for something, you'll fall for anything #genpopchat

[PhilipRyan @PhilipRyan]

@GenPopMag First step is to resist a gut reaction. Wait and plan for a few scenarios; it might blow over or customers may come to ur rescue #GenPopChat