Steven Picanza ✌️🍕

Voice of Branders Magazine ❖ Chief Brand & Marketing Officer ❖ Branding Expert & Creative Strategist ❖ Speaker ❖ Searching for the world's best aperitivo ✌️🍕

[Steven Picanza ✌️🍕 @Picanza]

Did you hear about the brand with 12 different messages and 9 calls to action?

Yeah… neither did their audience.
😂😂😂

Keep it simple. Keep it clear.

Confused brands don’t convert.

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[Steven Picanza ✌️🍕 @Picanza]

👀 What went down in Colombia and Jamaica...? 👀 https://t.co/gMlTiJCMFB via @YouTube

[Steven Picanza ✌️🍕 @Picanza]

@TimurNegru @TimurNegru

[Steven Picanza ✌️🍕 @Picanza]

@TimurNegru Anything in Molise? And as a dual citizen (USA & Italy) does that make the process cleaner and easier?

[Steven Picanza ✌️🍕 @Picanza]

@RaminNasibov RIP Fredo

[Steven Picanza ✌️🍕 @Picanza]

Creativity isn’t found in perfection; it’s found in the mess.

Enjoy your messy Monday, amici!

[Steven Picanza ✌️🍕 @Picanza]

Studio is looking good, so now let’s present.

Branding beyond logos for non profits.

Remember. Your logo is not your brand, blah blah blah. Hopefully you know that by now.

#branding #studio #content #socialmedia

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[Steven Picanza ✌️🍕 @Picanza]

I’ll see you all at the pizzeria for lunch #Inauguration2025 #pizza

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[Steven Picanza ✌️🍕 @Picanza]

@SirEvanAmato Having traveled and lived in Italy for a bit, I’ve encountered this so many times.

[Mordy Oberstein @MordyOberstein]

Marketing in the age of the LLM?

How do you thrive, capitalize, and strive to jive with the machines?

There are a lot of different perspectives based on what kind of marketing you focus on. Which is why I talks with different marketers with different perspectives.

@Picanza says you can use AI to personalize at scale but..

@wilreynolds categorizes chatGPT's answers by controllability...

@vic_blinova LLMs put brand ambassadors into focus because...

@mrmattdavies urges you to avoid the trap of imitation lest you sink into the quicksand

@AlizaVisagie says scale smarter but only if storytelling can lead the way...

Anand Sankaranarayanan warns you to keep your data fresh lest the LLMs...

Marion Andrivet focus on what the AI can't do... community (very similar to what the great @Olgandrienko of @semrush was recently sharing!)

@alischwanke does want you to imitate
(uh-oh @mrmattdavies).... but in a way that helps you better align with your audience

@MordyOberstein (that's me) I have a very simple equation to help you appear in LLMs and you are going to HATE it.

Would love to hear what y'all have to say on this topic! There are so many facets and unique considerations different marketers & teams are going to have.

Help us learn more about how you see things so we can all have a more complete understanding!

[Steven Picanza ✌️🍕 @Picanza]

🎅 Santa’s branding secrets revealed!

https://t.co/QGxMo0mMsA

[Steven Picanza ✌️🍕 @Picanza]

omorrows newsletter goes out to 7500+ business leaders, NPO executives, founders, entrepreneurs, and creatives.

And I’m sharing Santa Claus’s brand strategy and what makes him so damn memorable. 🎅

It’s going to be a Ho Ho Ho of a good time.

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https://t.co/Qw4cay8GWt

[Steven Picanza ✌️🍕 @Picanza]

@viziandrei Thank you for putting into words what I often feel. Now back to reading Meditations while I navigate the ups and downs of daily living.

[Steven Picanza ✌️🍕 @Picanza]

This quote hits hard! The biggest advantage you can have is to think both critically and creatively.

[Steven Picanza ✌️🍕 @Picanza]

“Creativity thrives at the intersection of curiosity and courage.”

And what a beautiful intersection that is. ✌️🍕

[Steven Picanza ✌️🍕 @Picanza]

@matt_gray_ “Your brand is what people say about you when you’re not in the room” - JB

https://t.co/0JZUHfes8p

[Steven Picanza ✌️🍕 @Picanza]

Back on the X. What’s good people? What did I miss?

[Sue Finkam @SueFinkam]

As we strive to improve our city government's service to the community, we are investing in how we present ourselves to the world. @Picanza defines branding as "architecting and managing the meaning and experience of the brand with intention." I love this because effective branding is more than just visual identity; it shapes every interaction people have with our city, from welcome signs to website design.

Intentional branding enhances the experience for our visitors and residents and serves as an internal rallying cry for our team members to unite and better serve each other and you. By clarifying and operationalizing our brand, we can better serve, protect, and grow our community.

We’re partnering with @northstarideas to discover the authentic story of Carmel. Visit https://t.co/2X2EdPIJF0 to learn more.

[Steven Picanza ✌️🍕 @Picanza]

@airlivenet They need @DUDEwipes ASAP

[Steven Picanza ✌️🍕 @Picanza]

@smashballoon --> I'm having issues w/ a clients facebook group feed populating. Went through support a few times with no luck. Please help.