Party leaders need to stop projecting CM Vijay as a future PM etc. Just focus on your work, and let the CM focus on his…It’s far too early for that conversation. The focus right now should be Tamil Nadu, governance, delivery and justifying the mandate….Build a credible model of governance first. Administering a state is serious business; it shouldn’t get diluted by political noise…
Looking at the tender for Thaimaman Thanga Mothiram Thittam. Joyalukkas quoted only 1 Paisa per unit for operational works.
How this is possible? When second highest bidder is ₹410 per unit
Financial & Operational Loss Breakdown for Joyalukkas 👇
Estimated Cost Structure per Ring (1-gram 22K Gold Ring)
Overhead Cost estimate
1. Making charge &
Artisanship. ₹250-₹350
2. BIS hallmarking fee. ₹53
3. Tamper-Evident ₹20-₹35
Packaging
(Blister card with
TN Govt logo & CM portrait)
4. Logistics & Delivery
(Secure transit to ~1,500+
PHCs/Hospitals state-wide. ₹30-₹50
5. Transit insurance. ₹10-₹15
Total overhead cost per unit is ₹400 -₹500.
Total Estimated Financial Impact for JoyAlukkas
1. Total Target Volume: 4,41,667 one-gram gold rings per year.
2. Direct Operational Loss per Ring: ~₹400 to ₹500.
Total loss = 441667 * 450 = 20Cr
How Joyalukkas Recovers This Loss (Business Model Strategy)?
1. Massive Scale Savings: Manufacturing 4.41 lakh identical 1-gram rings lowers the per-unit making cost down from standard retail rates (around ₹400) to an internal automated production cost of around ₹150–₹200 per unit.
(Economies of Scale: Because this is a massive bulk order of uniform 1-gram rings, the manufacturing process can be heavily automated and streamlined, significantly driving down the actual making costs per unit.)
2. Marketing & PR Offset: Spending ₹15–₹20 crore in absorbed costs serves as a strategic marketing investment. Obtaining state-wide presence in every government healthcare facility across Tamil Nadu delivers immense customer acquisition value that traditional advertising cannot match.
3. Gold Price Liquidity & Volume: Joyalukkas receives the baseline benchmark price for 441+ kilograms of 22K gold supplied to the government, retaining liquidity and scale advantage in bulk gold purchasing.
JoyAlukkas spending ₹35 to₹50 Cr in marketing strategy in Tamil Nadu.
Instead of spending ₹20 Crore on traditional television, newspaper, or billboard ads, Joyalukkas effectively routes that capital into fulfilling the state government contract.
Only thing public should be wary of CAG Auditing after year. Whether government giving the amount as per tender in final Audit.
It is brilliant strategy from Joy Alukkas under heavy competition industries.
🚨TN Govt to form "TN Infra & Construction Corporation" - A full fledged construction company that can execute projects above ₹200 Crs. The firm will participate in private tenders, provide architect solutions etc... #TN#Construction 🏗️🌇
A fitting slap in the face to all the kothus and NTK zombies who opposed the government order meant to help the victims of the Karur tragedy. Shame on those who put politics above the victims and their families...
எத்தனை Trolls, Abuses, அதையும் தாண்டி முன்னாள் அமைச்சரின் IT Wing லிருந்து organised attacks..இத்தனையும் தாண்டி..
100 நாட்களில் 1 லட்சம் கோடி முதலீடு என்பது மிகப்பெரிய விஷயம்!
@Keerthana4VNR மேலும் உங்கள் செயல் மூலம் Haters-களை கதற விட வாழ்த்துக்கள் ❤️