Playkit

the tech ugc growth engine behind 11M+ app downloads for apps like Quizlet, Substack + Cash App

[Playkit @PlaykitUGC]

the hooks that bring in millions of views/week at playkit

1. truth bombs
2. suspense builders
3. pathos
4. open ended questions
5. viral intrigue

use these to stop the scroll and get people actually watching your videos

[Alexis Hedley @alexishedley_]

we're current hiring @PlaykitUGC to join the top 1% of UGC creators

> $500/week avg pay
> resume-ready experience
> creator community
> growth within playkit (I started as a creator)
> bonus opportunities

apply at https://t.co/NMTfwa93Dt

[Playkit @PlaykitUGC]

come join us!

[Julia Pintar @juliapintar]

HIRING: head of ops

you'll own:
> building systems that scale us to 40+ daily active campaigns & 15+ ugc engineers

you are:
> obsessed with process
> have scaled a team from 5 to 20+ before

$140-170k + equity. remote. DM me if this is you

[Playkit @PlaykitUGC]

us at work btw

[Playkit @PlaykitUGC]

come join the company behind virality for quizlet, cash app, substack + more

[Julia Pintar @juliapintar]

hiring: UGC ENGINEERS

if you:
> have a tiktok addiction
> gone viral + know what converts
> have managed creators
> are young + hungry
> want to work with the best names in tech @ the top tech ugc agency

dm me explaining why i should interview you. only bringing on the best.

[Playkit @PlaykitUGC]

@ShubhAgrawal26 @clay @tryprofound we owning that ish

[Julia Pintar @juliapintar]

we hit 1 billion views last week

all with a small 8 person full-time team & 150 of the best creators

18 months ago i was nervous to hit 1M on our first campaign

1 billion views later, a lot can happen if you show up with good energy and a great team every day

more to come!

[Playkit @PlaykitUGC]

playkit's ugc engineer tips part 3

send this to your creators to help them making winning content

TLDR:
1. film with the back camera
2. change your settings to record in 4K @ 60 fps
4. choose audios that fit the niche of your ICP
5. ensure copy can be read in ~6 seconds

[teej @tj_littlejohn]

babe wake up, new hat just dropped

ty @PlaykitUGC

[Playkit @PlaykitUGC]

we spend 3-4 weeks prepping a campaign before a single video, this sets us up for success almost more than anything else

1. choosing the right creators who naturally fit in the niche
2. strategy/ICP research
3. account warm up + community building
4. video submissions
5. post

[Playkit @PlaykitUGC]

frankly we cooked in march

this month's report details exactly how you can repeat our high converting, viral content

get it while it's hot

[Julia Pintar @juliapintar]

8,695 videos posted and 36M views in March

learned a lot:
> 3 talking head format archetypes that perform best (aspirational, the meme, advice)
> ingredients for a high converting video

did a lot:
> featured in forbes
> hosted first playkit after dark dinner series
> hired 2 ugc engineers

read the full recap: https://t.co/gKqw4YYcAT

[Phillionaire @gophillionaire]

Over the past few months hosting The Evergrow Show, I’ve had the insane privilege of sitting down with some of the sharpest founders, CMOs, and growth leaders on the planet.

Each conversation has been a masterclass in the real AI Growth, GTM strategies, tactics, and tools that are working right now on the front lines.

Here’s every episode so far:

• @guillaumecabane (@HypergrowthP Partners) - From failures to $1B exits: the B2B growth secrets of the top 1% (including AI outbound, experimentation frameworks, and the playbooks behind Drift, Segment, @tryramp & @vercel ) - https://t.co/wifAxICbed

• @jon4growth (ex-@Uber , @coinbase | Founder @ @GrowthPair ) - How to 10x your business with AI — practical tactics every marketing and GTM team needs right now - https://t.co/TSxCDcAYWS

• @Orengreen (AI GTM Advisor to @ElevenLabs , Miro, @HubSpot ) - The B2B AI GTM shift nobody’s talking about yet — and how to stay ahead on customer journeys, dark social, and attribution - https://t.co/a8fEwBFLNf

• @mgonto - The $6.5 Billion marketing playbook that powered Auth0’s exit and what every growth leader should steal today - https://t.co/aDHpJIwDyB

• @bbalfour (ex-@HubSpot VP of Growth) - Why every marketer should be worried about AI — and exactly how to thrive in the new distribution landscape - https://t.co/stT1na5t8M

• @juliapintar (Co-Founder, @PlaykitUGC ) - Why paid ads are dead and the next big distribution channel that scaled @Substack , @quizlet , and Flo Health using Tech UGC and AI-powered content analysis - https://t.co/1VLB5MX1vj

• Juan Manuel Bello (GTM Lead @ 11x) - The Top 5 AI GTM mistakes every company is still making (and the exact fixes that give you a massive competitive edge) - https://t.co/RWBzhgGGwJ

• @rom1trs (@arcads_ai ) - The AI Agent Army Playbook that took them to $13M ARR in just 18 months - https://t.co/Ig9V9mEqEJ

• Esther Katz (5x CMO) - AI GTM Reality Check: cutting through the myths vs. what’s actually working in enterprise sales and marketing - https://t.co/FHEPmax1sV

• Sajin Nair (Award-winning Marketing Leader) - Everything you know about marketing is wrong — here’s what’s actually working right now - https://t.co/1VumZoBEJo

• Mario Paganini (5x Marketing Leader)- The $100M Brand Blueprint: why “good” is the enemy of explosive growth and how to build iconic brands in the AI era - https://t.co/58bJYJWuuV

• Philip Lakin (@zapier Director of AI Transformation) - How 97% of Zapier employees are already using AI to transform operations and GTM - https://t.co/xMP2HSw6h2

• Romain Marsal (Head of Growth @ https://t.co/SUzgVW5IMI) - How I scaled from $10M to $140M+ ARR: the complete playbook - https://t.co/8wzNGpMMUC

If you’re a founder, marketer, or GTM leader trying to win in 2026, these conversations will give you the unfair advantage you’ve been looking for.

👉 Subscribe to the channel for new episodes dropping weekly — and never miss the latest from the front lines of AI Growth & GTM: https://t.co/kitB7yTRY7

[Playkit @PlaykitUGC]

@tj_littlejohn 👀 not for sale ... yet

[Playkit @PlaykitUGC]

hey that's us!

[eunice @eunifiedworld]

selling ad space on my head between 1-3pm because my desk gets so sunny. rates negotiable

[Playkit @PlaykitUGC]

most teams are doing talking videos wrong

here are our tips on how to film talking videos that ACTUALLY go viral

> don't script your videos, talk normal
> talk to the camera like it's a friend
> include a visual hook
> legible dont (sans serif)

xoxo playkit's ugc engineers

[Playkit @PlaykitUGC]

@eunifiedworld playkit hat looking awesome on you

[Playkit @PlaykitUGC]

@evgeniymikholap crushing! this is sick

[Playkit @PlaykitUGC]

@_aashik_s we share a ton of educational resources on https://t.co/op3EiVawvB if helpful! go crush it

[Playkit @PlaykitUGC]

here's how your going to go viral this week:

> create content that feels like a text you'd send in a group chat
> RESPOND TO COMMENTS!
> be controversial

xoxo our 6M views last week

[Playkit @PlaykitUGC]

@zackhargett absolutely crushed it!