Playkit

the tech ugc growth engine behind 11M+ app downloads for apps like Quizlet, Substack + Cash App

[Alexis Hedley @alexishedley_]

views from @PlaykitUGC camp! 🏕️

[Shreenarayan @Shreenarayandev]

@Nick_5anchez @PlaykitUGC trying out something new
lemme know if you like this genre

[Playkit @PlaykitUGC]

@Shreenarayandev @Nick_5anchez WOAH

[Playkit @PlaykitUGC]

started from the bottom now we here!

grateful for our team that shows up every day :)

[Playkit @PlaykitUGC]

steal our claude prompts 🧵
(aka the secret to our successful campaigns)

[Playkit @PlaykitUGC]

we're hiring creators at playkit!

make content for brands like quizlet, substack + cash app. get paid. join the top 1% of creators.

apply @ link in bio

[Playkit @PlaykitUGC]

the hooks that bring in millions of views/week at playkit

1. truth bombs
2. suspense builders
3. pathos
4. open ended questions
5. viral intrigue

use these to stop the scroll and get people actually watching your videos

[Alexis Hedley @alexishedley_]

we're current hiring @PlaykitUGC to join the top 1% of UGC creators

> $500/week avg pay
> resume-ready experience
> creator community
> growth within playkit (I started as a creator)
> bonus opportunities

apply at https://t.co/NMTfwa93Dt

[Playkit @PlaykitUGC]

come join us!

[Julia Pintar @juliapintar]

HIRING: head of ops

you'll own:
> building systems that scale us to 40+ daily active campaigns & 15+ ugc engineers

you are:
> obsessed with process
> have scaled a team from 5 to 20+ before

$140-170k + equity. remote. DM me if this is you

[Playkit @PlaykitUGC]

us at work btw

[Playkit @PlaykitUGC]

come join the company behind virality for quizlet, cash app, substack + more

[Julia Pintar @juliapintar]

hiring: UGC ENGINEERS

if you:
> have a tiktok addiction
> gone viral + know what converts
> have managed creators
> are young + hungry
> want to work with the best names in tech @ the top tech ugc agency

dm me explaining why i should interview you. only bringing on the best.

[Playkit @PlaykitUGC]

@ShubhAgrawal26 @clay @profound we owning that ish

[Julia Pintar @juliapintar]

we hit 1 billion views last week

all with a small 8 person full-time team & 150 of the best creators

18 months ago i was nervous to hit 1M on our first campaign

1 billion views later, a lot can happen if you show up with good energy and a great team every day

more to come!

[Playkit @PlaykitUGC]

playkit's ugc engineer tips part 3

send this to your creators to help them making winning content

TLDR:
1. film with the back camera
2. change your settings to record in 4K @ 60 fps
4. choose audios that fit the niche of your ICP
5. ensure copy can be read in ~6 seconds

[teej @tj_littlejohn]

babe wake up, new hat just dropped

ty @PlaykitUGC

[Playkit @PlaykitUGC]

we spend 3-4 weeks prepping a campaign before a single video, this sets us up for success almost more than anything else

1. choosing the right creators who naturally fit in the niche
2. strategy/ICP research
3. account warm up + community building
4. video submissions
5. post