Plotline

Helping growth and marketing teams in mobile-first companies improve in-app funnel metrics.

[Plotline @PlotlineInc]

The direct navigation feature saves users 10 seconds per interaction, improving their shopping experience.📈

This results in higher revenue from quicker purchases on the platform. 💰

#inappengagement #b2cmarketing #b2cgrowth

[Plotline @PlotlineInc]

@myntra introduced an “expandable floater” for contextual feature discovery and adoption. 🛍

It captures users’ attention without being intrusive and fits in well with Myntra’s design theme. 🎨

[Plotline @PlotlineInc]

🗼They leveraged a guided tour to educate and assist new users in making their first trade.

🔁It's a simple yet effective way to increase activation rates.

⚡️By improving the onboarding process, it also boosts long-term retention and customer lifetime value.

🎉It's a win-win!

[Plotline @PlotlineInc]

In this competitive market, optimizing user acquisition costs is crucial. One important strategy for efficient growth?

👑Enhancing the new user experience👑.

Let's take a page from @TheBinanceNFT 's playbook.

#userexperience #useractivation #inappengagement #appretention

[Plotline @PlotlineInc]

Why PiP videos 📽 work wonders:

🔮 Non-intrusive experience,
🔮 Users multitask with the rest of the screen,
🔮 Enjoy full-screen view if interested!

#inappengagement #b2cgrowth #mobileapp

[Plotline @PlotlineInc]

Picture-in-Picture (PiP) videos are trending in mobile apps! 📈

Check out how @letsblinkit rocks this engaging feature to display exciting deals to users. 🛍

[Plotline @PlotlineInc]

4/ Guardrails to protect user experience which ensures that the in-app campaign strikes the right balance ⚖️

[Plotline @PlotlineInc]

A great engagement experience within the app combines 4 important elements 🧵

#inappengagement #b2cmarketing #b2cgrowth

[Plotline @PlotlineInc]

3/ Impact analysis on key metrics to understand whether the in-app campaign drove the right results 📈

[Plotline @PlotlineInc]

Here's how @Khatabook drives the discoverability and adoption of its loan offering feature.

#inappengagement #b2cmarketing #featureadoption

[Plotline @PlotlineInc]

Push, SMS and email channels are inadequate for facilitating the contextual discovery of new features or providing education on their usage for users.

To effectively drive discoverability and adoption, it is crucial to communicate with your users while they are using the app.

[Plotline @PlotlineInc]

1️⃣ Flipkart seamlessly introduced new users to its core functionality during their first purchase💡

2️⃣ By guiding users to the core actions that drove retention, Flipkart ensured a boost in activation rates📈

[Plotline @PlotlineInc]

Mobile apps lose a whopping 77% of new users within the first 3 days📉

But @Flipkart cracked the code with their brilliant onboarding flow 🚀

Here's how they nailed it🧵

#useronboarding #mobileapp #B2Capp #userretention

[Plotline @PlotlineInc]

This increases conversion rates 📈 by specifically targeting those MakeMyTrip users who’re on the fence.

#appconversions #inappnudge #monetization #B2Cgrowth #B2Capp

[Plotline @PlotlineInc]

📉 B2C companies struggle with drop-offs right before the purchase.

📈 @makemytrip's genius move?

Targeting the fence-sitters. By tantalizing them with real-time offers and coupons through a bottom sheet and tooltip, they convert them into paying customers.

[Plotline @PlotlineInc]

Imagine this✨:

You return to MakeMyTrip's homepage, and bam! An irresistible offer pops up, tailored just for you. Can you resist?

"Use coupon" beckons you back on your booking journey. It's a subtle nudge for you to unlock exclusive discounts and complete that booking.

[Plotline @PlotlineInc]

💪 If you're looking to drive growth like Dunzo without engineering being a bottleneck, give Plotline a try!

#growthhack #inappnudge #ecommerce #appmonetization

[Plotline @PlotlineInc]

📣 Check out this awesome in-app bottom sheet by @DunzoIt!

🛍 It's all about giving users more discounts when they buy more and a clear value proposition!💸

[Plotline @PlotlineInc]

⏰ But here's the deal-breaker: Running this experiment traditionally can be a time-consuming process, taking over a month 😢.

Engineering bandwidth is always limited, and you also have to wait for an app release. Ugh!