GameStop CEO Ryan Cohen: 3 Ways I’d Fix eBay
Cohen is currently trying to acquire eBay and merge it with $GME. So far, $EBAY has rejected his $56B offer.
He believes eBay is a valuable asset with a ton of potential, but currently being mismanaged.
His plan to fix eBay:
1) Cut $2B in costs, increase earnings immediately
2) Expand eBay’s live commerce platform ($400B market, growing fast, eBay Live has potential)
3) Create a liquid marketplace for in-game digital items
��There are three areas.
One, immediately improving earnings through cutting costs, pulling $2 billion of costs out of the business.
And on the operating base of close to five and a half billion of expenses and 2.4 billion spent on sales and marketing for essentially no user growth, there's a lot of money to pull out there.
There's two growth vectors that I'm very much interested in.
Number one is live commerce. The TAM is like $400 billion. It's growing very quickly in the US, it's very popular in Asia. And eBay has the users, eBay has the brands, they have a platform. But the platform sucks for a lot of different reasons. That's a huge, huge growth opportunity for them to start doing really well in live commerce.
The third thing, and this is something that I have not spoken about before publicly, is building a marketplace where you can provide liquidity for in-game digital items. If you look at all of these in-game items, triple A titles, that people are accumulating skins, weapons, essentially, it's what NFTs, people thought they were, but ultimately they had no real utility. In-game items actually have real utility, and no one's doing it. And, and this should already exist, and it's crazy that it doesn't exist.”
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