In 2014, Micromax was the SECOND LARGEST mobile brand in INDIA.
Alibaba was about to invest in them at a $3.5 BILLION valuation.
But to everyone's SHOCK, from selling 33,315 units in just a day, they could not even sell ONE today.
Here's the crazy story behind Micromax:
This is Dubai:
- 0% income tax
- 4th safest city in the world
- One-year remote working visa
I lived there for 4 years and unlocked its secrets.
8 insider tips to thrive in the world's fastest-growing wealth hub:
BIG NEWS 🚨 Nirmala Sitharaman bursts into laughter amidst Rahul Gandhi's speech.
Rahul started showing the picture of the halwa ceremony.
He said "The budget halwa is being distributed and in this picture not a single OBC, SC, ST officer is visible"
RAHUL - "You are eating halwa and the rest of the people are not getting halwa"
Nirmala Sitharaman put both her hands on forehead.
This is Tommy Hilfiger.
He took the world by storm overnight, but not because of his clothing.
Here’s how a genius marketing stunt put Hilfiger on the map before his designs did:
(this story blew my mind)
I bought my first AirBnB property in 2022. Over the last 2 years, I have bought 5.
AirBnB is a good income source, provided you know WHAT you are doing.
Here are my quick 10 lessons:-
[1] You are likely to lose money on AirBnB properties, if you buy super expensive units.
I have seen people buying 10-10Cr Villas, hoping to make generous rental income.
This in most cases is unlikely to work out.
[2] Apartments give best rental yields. Villas give the best overall returns (generally speaking).
[3] If you can't lower your management cost of running the AirBnB, you should NOT enter this game.
Pooling resources with your neighbours goes a long way. If more people in your vicinity are already doing AirBnB, it is much easier to build a system.
Sharing check-in managers, cleaners etc lowers your cost dramatically.
[4] Buying near Airports is probably the worst decision you would make.
Anything around an Airport would have massive supply. If you are yet another 2BHK near an Airport, you are likely to have very low occupancy.
[5] Don't compete with hotels.
When you buy a Villa, you are NOT competing with a standard hotel.
An average standard hotel (in Goa) would sell a room for 2.5K. A standard 3BHK Villa would cost 7.5K.
If you are buying a Villa, you are NOT really competing with a hotel.
[6] If you can run an AirBnB, but provide hotel like services, your customers will love you. And, you are likely to get a lot of repeat customers.
Having on ground staff available 12-15 hours/day really helps. This can only be done if you are managing multiple units or pool resources with others.
[7] Don't buy something that has a "time share". All these are stupid models to fool people.
They do a 40-50% mark up on the property to sell you an illiquid asset.
[8] Figure out how to do inexpensive (but Insta worthy) interiors (I am still learning this)
[9] If you acquire a property. Renovate. Enhance its value features (Eg. add pool), those type of properties are likely to give you the best returns
[10] Circling back to point #1, if your acquisition price of a property is crazy expensive, you won't make any returns.
Most people keep on cribbing that their rental yields are low. And, AirBnB is a horrible business. Because they pay 1.5Cr for something that is worth 1 Cr
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