Asha Sharma became CEO of Xbox only 2 months ago and she's already done some big things for its customers:
- Cut Xbox Game Pass Ultimate from $29.99 to $22.99 per month
- Announced Project Helix, the codename for the next-gen console
- Rebranded from Microsoft Gaming back to simply Xbox
- Scrapped the “This is an Xbox” marketing campaign
- Committed to human-crafted games and ruled out low-quality AI content
- Boosted direct fan engagement on X with faster responses and updates
Even in darkness, we glow.
In this image of Earth taken by the Artemis II crew, we can see the electric lights of human activity. In the lower right, sunlight illuminates the limb of the planet.