Privolta

Privacy and security for the advertising supply chain.

[Jason Kint @jason_kint]

Love seeing this. "The persistent collection and misuse of consumer data is an indicator of market power in the digital economy." It's how you can recognize a smart antitrust investigation -> it intersects with data policy and privacy. Bravo.

[Henry Lau @setofsevens]

Browser-based privacy signals are coming. Dark patterns and reg walls will not save you if you're collecting PII in California. @PrivoltaAds is here to help with privacy-first ad delivery and attribution solutions. #ccpa

[Mani Gandham @ManiGandham]

A good reason why ad-funded news content is a solid model that provides fair and easy access to everyone.

[Mani Gandham @ManiGandham]

@acfou @jason_kint @kickstand One solution is @PrivoltaAds which provides cohort-based anonymous IDs for addressability without the privacy invasion. And it's live and working today.

[Henry Lau @setofsevens]

A new version of CCPA draft regulations are out. I've read it and here are some of the key points.

1/ Personal info is further defined. Google / FB / Twitter / ISPs would have a hard time explaining how an IP address is not PI but other companies wouldn't.

[DuckDuckGo @DuckDuckGo]

In a study by @PrivoltaAds, they found that "on average, it would take five times as long to opt out as it did to opt in for data collection."

@alfredwkng explains the scale of the problem, with links to guides for opting out on various platforms.

https://t.co/55qrQDlui6

[ashkan soltani @ashk4n]

Great example how to quantify the degree to which 'dark patterns' dominate privacy consent interactions online (from @PrivoltaAds):

@Google GDPR consent
- opt-in takes: 1 click (2seconds)
- opt-out takes 17 clicks (72 seconds)

https://t.co/cL31OjPIU9

[Henry Lau @setofsevens]

CCPA 2.0 is right around the bend. This will be a hard-fought issue as it rides the 2020 general election cycle.

[ashkan soltani @ashk4n]

Text for the California Privacy Rights and Enforcement Act is now up!

https://t.co/QffbqUXAji (PDF w/ annotations)

#CPREA2020 #CCPA #privacy

[SimonJHarris @SimonJHarris]

1/3 Google is ramping the amount of inventory that’s 1st price in GAM (AdX) over the next 3 weeks.

It makes auction dynamics less muddled but is ultimately a feature designed to improve publisher yields, so if you’re a trader keep an eye on your AdX clearing prices.

[Kristina Podnar @kpodnar]

Consensus among marketers and experts is #CCPA represents a major shift for US digital #privacy law that'll make it tougher for companies to obtain + use data, esp. 3rd data brokers, programmatic networks. https://t.co/1kqZEDEu9s

[Henry Lau @setofsevens]

Regulator feedback on cookie consent windows. Our research shows that most CMPs don’t offer a reject all option on the initial layer of the UI. #gdpr