Chris | ProCopyPal

Email copywriting specialist | Crafting compelling copy that converts into sales.

[Chris | ProCopyPal @ProCopyPal]

It crazy to see how most people complain about AI slop but don’t realize that AI is the future. The future is here.

No different when google search engine became a thing in late 90’s and early 2000’s.

[Chris | ProCopyPal @ProCopyPal]

@simon_phq Because they found out that most of them are fake.

[Chris | ProCopyPal @ProCopyPal]

@Mike_Scully_ I use AI for researching purposes and structuring ideas.

[Chris | ProCopyPal @ProCopyPal]

@esterezw Who would spend $1,100 on food and $1,000 on shopping? What are you shopping?

[Chris | ProCopyPal @ProCopyPal]

@KevinSzabo14 You are the product of your environment..

[Chris | ProCopyPal @ProCopyPal]

@KevinSzabo14 AI is handy

[Brandon Storey | Copywriting Coach @storeycopy]

Copywriting is the easiest way to make $10k/month online.

Prove me wrong.

[Chris | ProCopyPal @ProCopyPal]

Why fight against AI when you can use it to speed up production and get more things done?

Use it like it’s meant to be: a tool.

[Chris | ProCopyPal @ProCopyPal]

When looking for prospects don’t send the same copy and paste paragraphs in your DM’s or email..

It will look spammy and simply end up as spam.

Try different alternatives. Reach out via social media or even better get their contact info.

[Chris | ProCopyPal @ProCopyPal]

What makes people take action in the first place?

It’s because their pain point were pushed the right way.

Their desire has been amplified..

How?

How do you amplify the desire of your reader?

Being descriptive isn’t enough.

You have to immerse yourself into the shoes of the reader.

In other words establish the emotional connection through your words.

Think about how people relate to the character of a novel or film..

It’s because the writer made the character relatable to the audience.

This is no different for a copywriter.

It’s all about making that emotional connection.

[Chris | ProCopyPal @ProCopyPal]

@AndrewWriteCopy It is the best way to fix errors.

[Chris | ProCopyPal @ProCopyPal]

One thing you need to look out for is what is the level of awareness to the problem of your client’s customers..

Your copy should be different for those who don’t know what’s the problem or the solution to that problem.

Those who know the problem but don’t know the solution.

And to those that know the problem, the solution and the product.

If you are going to write to those that don’t know what the problem is as if they knew, your copy isn’t going to work.

To make it simple:

Your words needs to match to the awareness level of your audience.

It’s like playing violin to an audience that loves heavy metal rock music.

[Chris | ProCopyPal @ProCopyPal]

@TheProgressHQ It’s like meal prepping. This time you are prepping for the next day.

[Chris | ProCopyPal @ProCopyPal]

You can write the best copy on how the product or service will solve the problem.

The question is:

Is the product or service live up to its name?

Brand and quality go hand in hand.

[Chris | ProCopyPal @ProCopyPal]

@BeEnlightened0 If you find out who you are then that means you have listened.

[Chris | ProCopyPal @ProCopyPal]

Thanks for everyone who read this small thread.

Till the end, good night.

[Chris | ProCopyPal @ProCopyPal]

5 key things you need to look for before you write your copy.

Read the small thread 🧵 ⬇️

1. Current state:

Depending on who are you writing to.

- A person who’s constantly has back problems (chiropractors).

- A guy tried every diet in existence and hasn’t lost weight (the fitness industry).

- A young women wanting to look beautiful & desirable (plastic surgeons).

Each current state will vary from person to person but they all have something in common:

He/she are living in a nightmare and want to touch grass on the other side.

[Chris | ProCopyPal @ProCopyPal]

It is necessary for a copywriter to have as much intel as possible in all those 5 key categories.

The more info you have the more ammo you’ll have and it will strengthen your ability to write ✍️ in ways you cannot imagine.

This is how great copywriters are made and how they earn the trust of their clients.