Prof_Plough

Not a professor, just an "Associate Faculty Member" at the IUPUI School of Liberal Arts.

Podcasting, PR, and Social Media.
#Hoosiers

[Prof_Plough @Prof_Plough]

Just in case you are considering fleeing Twitter, here's a helpful checklist.

Unrelated: my Linktree is in my profile.

[Jon-Stephen Stansel @jsstansel]

If Elon telling advertisers to “F— off” has your brand is thinking about leaving Twitter, don't just cut and run--here’s a few things to do before leaving. 🧵1/?

[Hoosiers Connect @HoosiersConnect]

INDIANA…

THE BEST SPORTS STATE IN THE COUNTRY YOU CAN’T STOP US!

GET ON OUR LEVEL.

[Prof_Plough @Prof_Plough]

@NotionsOfJacob Didn't we say the same thing about Favre? Then he almost went to an SB with Minnesota (ya know, before everything else).

[Prof_Plough @Prof_Plough]

One of the best minds in social, @MattNavarra, isn’t on TW much anymore (but he is here more than I am), however he just posted this on his other, Twitter like, account

[Prof_Plough @Prof_Plough]

It's that time; the first guest speaker of the semester is joining class today. I can't wait for my students to experience @mingchen37's greatness.

[Jack Appleby @jappleby]

This is a 231-slide presentation that everyone working in social should read. It's intentionally all over the place, and I guarantee you'll end up stealing a slide for the set-up of your own presentations.

[Jack Appleby @jappleby]

If your brand is posting memes that feature copyrighted materials or celebrities, you’re putting your brand at risk of being sued.

You don’t have rights to Drake, Distracted Boyfriend, Kermit drinking tea, or SpongeBob.

Be a marketer. Do your job.
Come up with original content.

[Prof_Plough @Prof_Plough]

When you teach podcasting, you better be a podcaster.

My new series is super niche, but I'm proud of the work my department does in it's space. Anytime the goal is to "Improve the lives of people and populations," the work you do will be important.

[IU Interprofessional Practice and Education Center @ipectr]

It's finally here. Collaborative Conversations is available on Spotify! https://t.co/o8cFR0mebZ

[Jack Appleby @jappleby]

I wrote an FAQ for Brands & Social during the 2024 Election, with perspectives on:
- Should your brand take a political stance?
- When should your brand go dark?
- Which election dates brands should avoid?

Read:
https://t.co/Xn2MmwUj3y

[Jack Appleby @jappleby]

Here’s a super effective Insta post from @HillaryClinton we could all learn from.

- incredibly clear, moving messaging
- a powerful emotional benefit
- simple copywriting with an elegant CTA
- striking colors, that white / purple hits
- optimized for shares

Some thoughts:

[Prof_Plough @Prof_Plough]

Even the most lovely, and best public speakers can fall into the "Um" habit on occasion. Usually when the person they're sitting with drops multiple "Um's."

This is as much of a warning to my future students as it is a sub-Tweet about my boss.

[Prof_Plough @Prof_Plough]

@jappleby @X Like an hour ago?

https://t.co/oUaB8LS5hA

[Prof_Plough @Prof_Plough]

They will keep LinkedIn active (which I also preached and required).

The first time I felt vindicated was when @nikkisunstrum said a "reckoning" was in store for social media (https://t.co/B7xnepPuAP), and then again today.

So why post this on Twitter? Because I wanted to.

[Nikki Sunstrum @nikkisunstrum]

@Prof_Plough I'll happily join you on that lap, thank you for the shout-out! 🫡👏

[Prof_Plough @Prof_Plough]

I also don't believe social is "dead," but I was def not clear with my post.

I didn't think this post would be seen by anyone. Now, two people I've followed and learned from have reposted it. Always think about your words. Even when you're simply firing off a quick thought.

[Gini Dietrich @ginidietrich]

@Prof_Plough Not entirely suspending our social. I just don't see the need to keep posting our content everywhere because it's not driving traffic. We're going to test and iterate. I don't think social is dead. It just doesn't work like it used to.

[Prof_Plough @Prof_Plough]

It's not like it'll get any reach, It's not for my job. My students are rarely checking this site out now. This is just because I want a small victory lap.

Yay me.

[Prof_Plough @Prof_Plough]

A little over a year ago, I began teaching Social Media Strategies. I began the class by stating I thought social media was dying and that I would teach the class as a PR planning course focused on social.

Today Spin Sucks announced they're mostly suspending their social.

[Prof_Plough @Prof_Plough]

They will keep LinkedIn active (which I also preached and required).

The first time I felt vindicated was when @nikkisunstrum said a "reckoning" was in store for social media (https://t.co/B7xnepPuAP), and then again today.

So why post this on Twitter? Because I wanted to.

[Prof_Plough @Prof_Plough]

It's official. Audio Production and Podcasting is coming back for Fall 24. Only 5 seats left!

[Scott Oliver @SAOliver_Atty]

What is a “Head of Community?”

What if law firms had this type of role?

A position that bridges the gap between a firm and its audience would be invaluable.

You’re seeing these roles more often in tech, banking, and other industries.

How do I know?

Because I see them.

That’s the point — effective branding, visibility, and strategic marketing to build communities to help those we serve.

[Prof_Plough @Prof_Plough]

The biggest news in podcasting since... Serial?

I know he's been around, but brand aligned correctly with persona is powerful.

[Variety @Variety]

Jon Stewart to Launch Weekly Podcast With Comedy Central https://t.co/W8wn1ywChB

[Prof_Plough @Prof_Plough]

The PR in me says, these optics are so easy to avoid.

[IUSTV News @iustvnews]

For the second time in three days, Indiana State Police, equipped with riot gear and tear gas, dismantled the IU Divestment Coalition‘s encampment in Dunn Meadow, ending in the arrest of 23 protesters.

DAY 3 COVERAGE:
https://t.co/RCWfmQgyfX