Profila

Stripe = money. Plaid = data. Profila = intent.
Customers harvest the ads they want.
Surveillance, infinite scroll, engagement engineering, GONE.

[Profila @ProfilaPrivacy]

Investor Pitch:
1 · Private Media.
Stripe built the rail for payments, Salesforce for customer data — Profila is the rail for customer intent, because people watched perform, and people unwatched tell the truth.

[Profila @ProfilaPrivacy]

@ExaAILabs Was https://t.co/w801iLNMQD wayback machine scraped for this? Explore more than 1 trillion web pages saved over time on this free service.

[Profila @ProfilaPrivacy]

Kant gave the Enlightenment its dare: sapere aude — dare to know.
@cosmos_inst gave the AI age one: condere aude — dare to found.
42-True rests on the dare beneath both:

Aude rogare. Dare to ask.

Because watched people perform. Unwatched people tell the truth.

[Profila @ProfilaPrivacy]

Great News! Are you open to outliers? 🇨🇭

Nine years, R&D-heavy. Lots of mistakes. A final pivot — and solo again, I stumbled onto a novel way to generate AI training data at scale, while solving surveillance in advertising.

Ads aren't bad — placement is. Watch people, they perform. Stop watching, they tell the truth.

When people tell the truth about a brand interaction: the world's first intent pair. A corpus that becomes gold in 5 years, when LLMs run out of training data.

Unique. Strange. Outlier.

[Profila @ProfilaPrivacy]

Why Profila is cool for brands.

[Profila @ProfilaPrivacy]

How to create a signal in Profila

[Profila @ProfilaPrivacy]

@markproduct https://t.co/dMNs0Neufc

[Profila @ProfilaPrivacy]

Privacy that depends on a company's goodwill isn't privacy. It's a subscription that can be cancelled.

The only kind that survives is structural.

Find a gap? Tell me. 📱 https://t.co/mEw8bKblsK

[Profila @ProfilaPrivacy]

"How safe is my data?" is the right question to ask any app.

Especially one built by a privacy company.

Here's our answer — with the receipts on screen. Not "we don't." We can't. 🧵

[Profila @ProfilaPrivacy]

The part I'm proudest of: your training data is yours.

Every match you grade creates a record — shown to you in the same JSONL a licensee receives. With a Download button.

Read it. Keep it. One day it trains your agents.

[Profila @ProfilaPrivacy]

The demo economy is the rehearsal — you're casting the real one.

Vote your actual bank, pharmacy, restaurant in. Every vote tells us who to onboard next.

https://t.co/mEw8bKblsK

[Profila @ProfilaPrivacy]

Our app ships with a fake bank, a fake insurer, a fake pharmacy and a fake nightclub.

On purpose.

Here's why 🧵

[Profila @ProfilaPrivacy]

What's real vs what's demo:

Searched results = the real open web, today.
Demo brands only power Served examples.
And nothing fictional ever bills anyone.