Project Blueprint Podcast

The stories of legendary projects and the leaders behind them.

Hosted by @willheinzel and Stephen Lasky

[Project Blueprint Podcast @ProjBlueprintFM]

Listen to the full episode here:

Spotify: https://t.co/arXaLvQnuP
Apple Podcasts: https://t.co/CD7jW2oQQj

[Project Blueprint Podcast @ProjBlueprintFM]

NEW EPISODE:
Walkman: SONY and the First Portable Music Player

How do you create a product that people don’t even know they want?

Before Steve Jobs made Apple famous for the iPod, he was inspired by another visionary: Akio Morita, the co-founder of SONY.

Morita turned a small Japanese startup into a global powerhouse and, along the way, wrote the playbook for designing revolutionary products.

At the heart of the story is the SONY Walkman – a deceptively simple idea that forever changed how the world listens to music.

In this episode of Project Blueprint, we explore how SONY combined creative technology, product design, and marketing to create one of the most influential consumer products ever made.

What You’ll Learn:
- The origins of SONY and Akio Morita’s vision to rebuild Japan through technology
- How breakthrough products are conceived, designed, and launched
- The marketing secrets behind SONY’s global rise and how you can use them to share your own ideas

[Project Blueprint Podcast @ProjBlueprintFM]

Listen to the full episode here:
Spotify: https://t.co/arXaLvQnuP
Apple Podcasts: https://t.co/CD7jW2oQQj

[Project Blueprint Podcast @ProjBlueprintFM]

NEW EPISODE:
Toy Story, the first computer animated film

How do you accomplish a project that’s part art, part technology?

When Toy Story first debuted in 1995, it changed filmmaking forever. For the first time, a movie had been made entirely with computer animation.

The film became the highest-grossing release of the year in the U.S., inspired one of the most successful franchises in cinema, and launched Pixar’s unprecedented run of seven consecutive box office hits.

In this episode of Project Blueprint, discover the origins of Pixar and the making of Toy Story. It’s a story of  Silicon Valley innovation, Hollywood storytelling, and one man's decades-long journey to change how movies are made.

[Will Heinzel @WillHeinzel]

What does it take to build the biggest airplane the world has ever seen—an aircraft two and a half times larger than any plane at the time?

In 1969, Boeing rolled the 747 out of its hangar and made aviation history in a single flight.

For the full story, check out the @ProjBlueprintFM episode on the Boeing 747.

[Project Blueprint Podcast @ProjBlueprintFM]

Listen to the full episode here: Spotify: https://t.co/arXaLvQnuP
Apple Podcasts: https://t.co/CD7jW2oQQj

[Project Blueprint Podcast @ProjBlueprintFM]

NEW EPISODE:
Boeing 747: The First Jumbo Jet

What does it take to build the biggest airplane the world has ever seen?

When the Boeing 747 debuted in 1970, it changed air travel forever. With double the capacity of earlier jets, it slashed ticket prices and democratized global travel.

But behind the triumph is a story of near-disaster: a company on the edge of bankruptcy and an engineering team crippled by corporate bureaucracy.

What You’ll Learn:
- How Joe Sutter and “the Incredibles” designed the world’s first jumbo jet under crushing time pressure

- Why Boeing built the largest factory in the world

- How the 747 reshaped global culture, making long-haul travel affordable to millions

[Project Blueprint Podcast @ProjBlueprintFM]

Listen to the full episode here:
Spotify: https://t.co/mGGY6mInTh
Apple Podcasts: https://t.co/CD7jW2poFR

[Project Blueprint Podcast @ProjBlueprintFM]

NEW EPISODE:
Boeing 707: The Plane that Shrank the World

How did a company that failed three times in the commercial airliner business build the plane that defined the jet age?

In this episode, discover how Boeing reinvented itself after WWII, outmaneuvered its rival Douglas, and launched the jet age.

Along the way, you’ll hear leadership lessons from legendary Boeing president Bill Allen.

What You’ll Learn:
- How a lawyer-turned-executive pivoted Boeing from military contracts to commercial aviation

- How a tax loophole helped kickstart the jet age

- When to listen to customers vs when to build something no one’s asked for

[Project Blueprint Podcast @ProjBlueprintFM]

Listen to the full episode here:
Spotify: https://t.co/mGGY6mHQ3J
Apple Podcasts: https://t.co/CD7jW2oQQj

[Project Blueprint Podcast @ProjBlueprintFM]

NEW EPISODE:
The Empire State Building

How was the world’s tallest building constructed in just one year and 45 days?

Join us as we trace how the world’s most famous skyscraper went from bold idea to enduring legend.

What You’ll Learn:
- How a failed presidential bid kickstarted the 20th century’s greatest construction project
- The inspiration behind the building’s Art Deco design
- Why logistics made the difference between success and failure
- How a record-breaking project can finish on time and under budget