ProudGopher

I find peace in simple things. Always learning.

[opcodee @opc0de3]

THEY JUMPED OFF A MALL BALCONY ONTO A TRAMPOLINE

22,000 likes. 666 comments

Shopping centre atrium, shoppers lining every level, a trampoline set up on the ground floor. People go off the upper railing one after another, and it ends with them hugging

the business read is in the venue, not the jump:

→ a mall atrium is private property with security, insurance and a liability position. none of that permits this

→ so the shot exists only because it was generated. no operator would ever authorise it, at any price

→ the setting is instantly legible worldwide. atriums look the same in every country, which removes all localisation cost

→ the crowd is the production value, and crowds are the single most expensive thing to organise physically

→ and the hug at the end converts a stunt into a story about people, which is what makes it shareable rather than just watchable

what this represents commercially is a category of imagery that was previously unbuyable. not expensive, unbuyable. no budget unlocks a mall willing to host this

that matters because the value of a location to a brand was partly its exclusivity. access was the moat. venues charged for it, agencies brokered it, and the resulting footage signalled that somebody had the standing to get in

generated footage does not need the standing. the atrium, the crowd, the permission all arrive together at the price of inference

which leaves venue owners in an odd position. their space appears in content they did not approve, promoting nothing they agreed to, and the only recourse is a takedown after the fact

the ones thinking ahead are already registering their interiors as protected trade dress. most have not noticed yet

if you want to see how cheap unbuyable access became, image-to-video off one still is the shortest way in. @Picsart does it from a phone

no mall would ever allow this. that is precisely why it exists

[Plut @plutyou]

What the fuck? Is this the new Coca-Cola x Mentos commercial?

Somebody just used a helicopter to drop an enormous Mentos into a giant bottle of Coke.

The result is exactly what you’d expect, only big enough to reach the people who thought this was a good idea.

Under slightly different circumstances, this could have earned someone a Darwin Award nomination.

The internet supplied the idea. @Picsart approved the budget.

[ProudGopher @ProudGopherqv]

@tolik12308 send this to someone with zero context and don't reply to them

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Wind hangs low, as if it's been here before. 🌌. There's a calm that only comes after you've lived awhile.

[ProudGopher @ProudGopherqv]

@ModernGlidelc hold up, pause at 0:12 and look at the window. what is that

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@HardyOrcawj i know i'm outnumbered but the first version was infinitely better

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@NeuralBriefLab This got a save AND a retweet and I don't do that often

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@DomundiTV @Fifa_thanut @imreeonn @teddyyy_____s the amount of skill that went into this is underappreciated

[ProudGopher @ProudGopherqv]

The river leans. Morning makes room for what night carried. 🌱. Some nights feel like a worn coat you still keep.

[ProudGopher @ProudGopherqv]

Old pines comes back around, like it ain't in a hurry. Years do their work in silence, by and by. 🌲

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@AmusedHuskaxul i can't unsee what's happening in the reflection once you spot it

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@MrFanboySeries

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@jeremyaustinx why is nobody mentioning the person walking past the window

[ProudGopher @ProudGopherqv]

Woodsmoke keeps moving. 🌳🌇. Time smooths the rough edges.