Point of Reference

We exist to help you tell your company's story through your customer advocates with technology, consulting, supplemental staff or content development.

[Point of Reference @PtofRef]

Kudos to Delaney Tucker of @LifeAtConga, our Q3 Point of Reference Conspicuous Achievement Award recipient!

#customermarketing #customeradvocacy #customerledgrowth #customersuccess

[Point of Reference @PtofRef]

#CustomerXCon is in Boston October 17-18, and we can’t wait to reunite with our customers, as well as meet new members of our dynamic CMA community. For our customers, drop your name in the comments & we’ll reach out with a 20% off code.

Register at https://t.co/Vu1hSMJoY6

[Point of Reference @PtofRef]

A round of applause to the amazing Meagan McAlexander and Lauren Jennings of CentralSquare Technologies for landing the Q2 Point of Reference Conspicuous Achievement Award—we celebrate you! 
#customermarketing #customeradvocacy #customerstories

[Point of Reference @PtofRef]

Product, domain, and @Salesforce expertise. That’s what our account directors bring to every customer relationship. Read what this means to our customers, like Martha Casanova of @Sailpoint, on the AppExchange: https://t.co/G4JbdSb1Fq
#customermarketing #customerreviews

[Point of Reference @PtofRef]

For Alyssa Vorhees, Principal Customer Advocacy Marketing Manager at @PaycorInc, being able to quantify program success is essential since she and her team report to the Chief Revenue Officer. Alyssa shares her story in this customer experience interview.

https://t.co/PNqdPtQ8WD

[Point of Reference @PtofRef]

ReferenceEdge provides Alec Hulitzky and his team at @SeismicSoftware with the capabilities he needs to scale his program and fuel continued growth. He shared his story in this Point of Reference customer experience interview:
https://t.co/uRvcoDbSeI
#customermarketing

[Point of Reference @PtofRef]

Excited to participate in this year’s virtual speed dating event. Thanks Liz Richardson, @elisiacarr, @DeenaZenyk, and the rest of the crew at Captivate Collective for this great event.
https://t.co/7AgqPgEE6y
#Customermarketing #customeradvocacy #customerledgrowth

[Point of Reference @PtofRef]

We spoke with Daniel Palay, Senior Manager of Customer Advocacy at Grafana Labs, about his role and his mission to create a centralized program that’s built to scale. He discusses the foundation of his program, ReferenceEdge.
https://t.co/J5y5sYHMWR
#customermarketing

[Point of Reference @PtofRef]

Brava Val Stephen of @Sitecore! You’ve bagged the Q1 Point of Reference Conspicuous Achievement Award for knocking down so many customer marketing program best practices in such a short time frame!
#customermarketing #customeradvocacy #customerledgrowth

[Point of Reference @PtofRef]

ReferenceEdge provides a single source of truth for storing all your customer reference and advocate information! And it’s Salesforce-native; so, your stakeholders never have to leave Salesforce CRM. https://t.co/HsZmXTRbBu #customermarketing #customeradvocacy #customerreviews

[Point of Reference @PtofRef]

We spoke with Jennifer Ells, Manager of Customer Advocacy @Ceridian, about her method for revitalizing an advocate program that had been untended to for months. Listening to stakeholders and executives was a key ingredient to securing buy-in and support: https://t.co/aaokcPRS0U

[Point of Reference @PtofRef]

How might AI impact customer marketing? The bottom line is, we will ALWAYS need the human element to be successful, and as we incorporate AI and predictive analysis into our solution, this will continue to remain top of mind.
https://t.co/5aiKrvpzBL
#customermarketing

[Point of Reference @PtofRef]

In times of economic uncertainty, it’s important to get your CMA priorities right! Those are the short-term basics: retention & acquisition. In this blog we dive into the details of what this entails.
https://t.co/yW8aEhAfLf
#customermarketing #customeradvocacy #customerledgrowth

[Point of Reference @PtofRef]

Last year's event was so memorable. Kudos to the @inEvidence team for their thoughtful planning and quality content. This is where you level-up your program.
#customermarketing #customeradvocacy

[Point of Reference @PtofRef]

We spend time discussing empathy in marketing, but we’re usually referring to our external customers. What about our internal customers, the Sales and Marketing teams whom CMs ‘serve?’ How are they measured? What prevents them from reaching their goals?

https://t.co/0FGawpZYHb

[Point of Reference @PtofRef]

Congrats to our own David Sroka for making this year’s TOP 100 Influencers & Strategists in Customer Marketing and Advocacy! We’re delighted to see David recognized alongside such amazing CM and Advocacy pros. Congrats to you all!
#customermarketing #customeradvocacy #TOP100CMA23

[Point of Reference @PtofRef]

Our CEO David Sroka had a great conversation about customer programs with Jeb Dasteel, @Oracle's first Chief Customer Officer, a position he held for nearly 12 years. Check it out: https://t.co/dXkTDRjuWd
#customermarketing #customeradvocacy #customerexpereience #CX

[Point of Reference @PtofRef]

Want to work in a mature customer advocacy program, and see how it's done? Here's an EMEA opportunity at #coupa to work with an accomplished leader: Charlotte Lilley #customermarketing #hiring

https://t.co/zdhkbKDByb

[Point of Reference @PtofRef]

Great customer marketing opportunity at a growing company. If you've seen @Daniel Palay speak at recent conferences, you know he's thoughtful and passionate about our profession. A great situation for the right candidate. #customermarketing #hiring https://t.co/TOyN1OShGd

[Point of Reference @PtofRef]

Part II of the conversation about the customer marketing world is now live! #customermarketing #customerreference #customeradvocacy https://t.co/T6iViNqdJf