PubMatic

PubMatic (NASDAQ: PUBM) is the leading AI-powered ad tech company delivering digital advertising performance.

[PubMatic @PubMatic]

Day 2 in #Cannes was another one for the books—focused on the future of the agency, mobile app and creator content on CTV. 🌴

☕️ We kicked off the morning hosting a PubMatic & Untapped Growth Breakfast exploring a pivotal moment: with the agency model is at an inflection point, how does agentic technology actually change the way agencies organize and build client relationships? Andy Bryant represented PubMatic in a candid conversation with Untapped Growth's Brendan Clifford, @levelagencymktg's Patrick Van Gorder, and @ButlerTill's Manny Puentes —leaders actively building the agency model of tomorrow. The energy in the room was electric.

🎙️ Abbie Reichner sat down with @Unity for the Cannes Executive Video Series, spotlighting the unique opportunity mobile gaming and interactive apps represent in the new agentic era. A space we're incredibly excited about.

📰 We were thrilled to see PubMatic's Creator Marketplace get a shoutout in @Digiday's Cannes roundup! Creator Marketplace is the first programmatic marketplace to connect creator-led media businesses with advertiser demand, celebrating the convergence of a new era of CTV publishers and a new generation of buyers focused on agentic platforms. https://t.co/M6fRiQnyvg

🤝 In between, it was another full day of meetings with clients and partners, digging into what's next.

Stay tuned for more from PubMatic @ #Cannes!

#Cannes #CannesLions #AdTech #AgenticAI #CTV #ProgrammaticAdvertising

[PubMatic @PubMatic]

🆕 Case Study: Level Agency ran a direct head-to-head test: PubMatic's AgenticOS versus an incumbent DSP, running simultaneously for their client, with access to a premium data and inventory ecosystem, billions of omnichannel impressions, and GPU-supported infrastructure.

The result? 53% more efficient CPMs, 2X more impressions per dollar, and retargeting that scaled in days rather than months. Read the full case study: https://t.co/UGnpDM5qxG

#Agentic #Advertising #AdTech #CaseStudy

[PubMatic @PubMatic]

Day 1 @ #CannesLions is a wrap and what a day it was! 🌴✨

The Croisette was buzzing with energy, big ideas, and the conversations that matter most in advertising right now. Today we celebrated exciting new CTV partnerships with @Channel4 and @SonyPictures Entertainment, while also showcasing one of the industry's first head-to-head tests comparing agentic advertising to legacy buying with Level Agency.

And the momentum keeps building:

🎙️ PubMatic's Matt Salmon joined the Sphere Digital "Cannes Captures" podcast to discuss the latest in adtech innovation and what's driving the industry forward.

🎧 PubMatic's Emma Newman and Babs Kehinde joined Paul Blackburn and Nick Morgan on The Vudoo Commerce Media podcast to dig into AI efficiency, retail and commerce media outcomes, the consolidation of retail and commerce media, and creativity's role in driving results.

📊 Abbie Reichner sat on the @TeamMediaocean panel "Who will Own the Intelligence Layer of Programmatic Advertising" alongside @dentsu_global's Ant McDonagh, Horizon Media's Nav Singh, @inpoweredai's Peyman Nilforoush and Megan Garnett Coyle to dig into containerization and the future of data in digital advertising.

📺 Nicole Scaglione joined @Snowflake's executive roundtable, Performance CTV: What's Working Now and What's Next, to discuss what's driving stronger business outcomes in CTV today and where the market is headed.

🤝 It was a full day of meetings exploring how agentic advertising and AgenticOS are reshaping automation, transparency, and performance across the open internet. The energy around what's possible with AI right now is unlike anything we've seen before.

🍽️ We wrapped the evening with a PubMatic & Friends Dinner, celebrating day 1 with some of our incredible clients and partners.

Stay tuned. There's a lot more ahead for PubMatic at #Cannes this week. 👀

#Cannes #AdTech #CTV #AI #ProgrammaticAdvertising #AgenticAdvertising #OpenInternet

[PubMatic @PubMatic]

PubMatic is excited to share we've entered into a strategic partnership with @SonyPictures Entertainment to open premium CTV inventory to advertisers as Sony Pictures Entertainment’s Preferred Supply Side Platform, delivering access to one of streaming's most engaged audiences from Day One.

This partnership will give brands access to Sony Pictures' premium CTV inventory and a highly engaged streaming audience! Learn more about PubMatic's CTV solutions: https://t.co/N2soA1qFtp

#Advertising #AdTech #CTV

[PubMatic @PubMatic]

Level Agency put AgenticOS to the test. Dollar-for-dollar against legacy programmatic buying. Identical budgets, identical objectives.

We delivered.

From retargeting that scaled in days to stronger economics, performance, and workflow efficiencies, the results were compelling enough that Level expanded the program mid-flight — taking a campaign they would have run exclusively on social media for a hyper-local, date-specific event and bringing it to the open internet.

Read more here → https://t.co/HYXpLco6wu

#Advertising #AdTech

[PubMatic @PubMatic]

TOMORROW: See you in Cannes! 🇫🇷🌴

PubMatic is bringing agentic innovation to the forefront. Request to connect with our team to learn about smarter automation, greater transparency, and stronger performance across the open internet. https://t.co/IAhWXvlkJ0

#Advertising #AdTech #Programmatic #AdTech

[PubMatic @PubMatic]

AI agents are already planning, executing, and optimizing campaigns autonomously. The brands capitalizing on this shift are building the next era of digital advertising. Connect and learn how PubMatic AgenticOS can improve your campaign performance: https://t.co/8enBOnpuzh

#Advertising #AdTech #Programmatic

[PubMatic @PubMatic]

As the industry gathers at #Cannes next week, we're particularly excited about conversations with partners like Untapped Growth who are fundamentally reimagining how agencies buy, plan, and grow.

In our latest Executive Dialogues video, PubMatic's Rajeev Goel and Untapped Growth's Ryan Ricci on what changes when agentic buying moves from automation to simplification: agencies consolidating from 15+ partners down to 4, reclaiming time from tactical work to drive strategic growth, and compressing the value chain.

The future of the agency isn't faster media buying. It's strategic partnership. Watch here: https://t.co/UugrFW8kgb

#Advertising #AdTech #Programmatic #CannesLions

[PubMatic @PubMatic]

Last week we brought our Spanish business community together in Madrid for one of our most forward-thinking PubAcademy events to date!

With agentic AI taking centre stage, our lineup of industry experts delivered sharp, thought-provoking insights into the forces reshaping the media landscape. This wasn't a polished keynote moment, it was a candid, high-energy conversation about power, accountability, and what the future of the open internet really looks like.

The big question on everyone's mind: Are we watching an evolution unfold, or has the revolution already begun? And could what's happening right now be something even more transformative than either?

• We pushed the conversation further with some of the questions the industry can no longer afford to avoid:
• Who holds the reins in the age of agentic AI?
• How do we earn trust when technology consistently outpaces the organizations trying to adopt it?
• And can ad tech step up to generate genuine value, not just faster processes?

It was fantastic to welcome new clients, partners, and an outstanding group of speakers who brought fresh, bold perspectives on where media is headed.

A huge thank‑you to all our incredible speakers for being part of the conversation: Our hosts Miguel Fernandez-Gil, Cristian Coccia, Lucia Guarino, Pablo Morales, and Almudena San Mateo Arenal, and to our guest speakers: Natalia Papiol, Cristina Peñaloza Morales, WPP Media's Mireia Romero, PROGRAMMATIC SPAIN's Mikel Lekaroz, dentsu's Miguel Blanc, &beyond's Mariana Pedemonte, IKI Group's Rafael Martinez, and Havas' Germán Becker for your contribution to making the event a success with inspiring discussions.

Special thanks to the fantastic PubMatic team for making #PubAcademy Madrid such an inspiring and thought‑provoking event!

[PubMatic @PubMatic]

Agentic advertising is coming to Singapore, and we'll be there.

PubMatic is co-hosting Agentic Advertising Connect with @Scope3 and @adzymic on 25 June at The Exchange, Singapore Land Tower. This is the first AAO meetup in Asia, bringing together leaders from brands, agencies, publishers, platforms, and AI startups to dig into what the agentic era means for media buying.

PubMatic's Sudipto Das,VP Advertiser Solutions APAC, will be on the panel "Buyers & Agents: Who Owns the Media Decision in 2027?" alongside voices from @Omnicom, @wppmedia, and @ebiquity_plc.

If you're in Singapore and thinking about the future of advertising infrastructure, AI agents, and open interoperability, we'd love to see you there: https://t.co/9gXYNIBtVj

#AgenticAdvertising #AdTech #Agentic #Programmatic #AdTech

[PubMatic @PubMatic]

Live sports are migrating to CTV. Audiences are logged-in. Moments are measurable. Performance is real-time.

But what does that actually mean for publishers, agencies, and platforms building the future of CTV advertising?

Join us at Cannes Lions for a conversation with @paramountco's Leo O'Connor, @dentsu_global's Emily Kennedy, @nvidia's Jamie Allan, and Rajeev Goel (@MenloRajeev) on what becomes possible when live sports and streaming converge.

Wednesday, June 24 | 8:30-10 AM CEST

Space is limited. Request an invite here: https://t.co/ijfmVQv1W1

#Cannes #Advertising #AdTech

[PubMatic @PubMatic]

The creator economy is moving into the open internet. With partners Holmes Media and @FreeWheel, PubMatic is proud to launch the Creator Marketplace, the first programmatic front door for independent creator-led media on CTV.

As performance-driven buyers entering agentic and programmatic buying seek the same audience engagement and performance they've found in walled gardens, independent creators are amassing massive, passionate audiences and scaling beyond walled gardens onto CTV. The Creator Marketplace is an early mover connecting these two forces.

Brands can now reach creator audiences with precision, measurement, engaging formats, and the ease of agentic buying. Learn more here: https://t.co/UnJyiCSkz3

[PubMatic @PubMatic]

We are thrilled to partner with @GracenoteData to bring verified content intelligence to PubMatic's platform, starting with our award-winning AI Live Sports Marketplace.

Live TV moments are where culture is made. Ask anyone who watched the NBA Championship or is tuning into the current FIFA World Cup. For brands, these are the most important moments to be in front of the right audience at the right time.

With Gracenote's data, PubMatic's moment-based curation now enables advertisers to buy against peak engagement moments at scale and agentically, transforming how premium live sports inventory delivers performance. https://t.co/7juXD6Ds3R

[PubMatic @PubMatic]

Last week, PubMatic's Franck Lewkowicz represented PubMatic at Minted's "Future of Trading: AI, Business Impact and Digital Sovereignty," joining an expert panel alongside Olivier Lavecot from https://t.co/MouiORKrjZ & UDECAM, and Paul Ripart from Prisma Media, to discuss Agentic Protocols: Towards the End of Media Trading as We Know It?

AI now plays an increasingly important role in our industry, and PubMatic has placed this topic at the heart of our product innovations to bring greater simplicity, transparency, performance and control to agencies, brands and publishers, exploring concrete and unprecedented use cases along the way.

The future of trading isn't coming. It's already here.

[PubMatic @PubMatic]

ATS Singapore is coming to town soon 🇸🇬 Join PubMatic at our booth to discover how AI is powering the future of digital advertising, helping buyers and advertisers drive smarter decisions, greater efficiency, and stronger performance.

While you’re there, recharge at the PubMatic Power‑Up Lounge with our signature mocktail and freshly made churros. Let’s shape what’s next in advertising. Schedule a meeting: https://t.co/1NnQEvV6QD

#ATS #ATSSingapore #AdTech #Programmatic #DigitalAdvertising

[PubMatic @PubMatic]

How do buyers turn agentic AI into a real competitive edge? PubMatic's Harry Tong shares why it comes down to two things: keeping your strategy intact inside the system, and a partner who shows you the reasoning behind every decision. Connect with our team to discover the power of agentic buying. https://t.co/crccGfGhlZ

#AgenticAI #Advertising #AdTech #AI

[PubMatic @PubMatic]

CTV doesn't have to choose between efficiency and engagement.

@dentsu_global, PubMatic and Cocie AI ran a programmatic CTV and OTT campaign for a leading multinational professional services brand, pairing PubMatic's premium supply with Cocie's AI-powered contextual targeting to reach high-value B2B decision-makers.

The results?
- 72% lower eCPM than competing CTV partners
- 5% of total landing page visits driven by the campaign
- Premium inventory and contextual precision, working together. That's the case for programmatic CTV in B2B.

Read more here: https://t.co/3UnVUpZvBB

#CTV #AI #Advertising #AdTech #Programmatic