PureLinq

Integrated digital PR & search agency. We use original research to earn media coverage and AI search visibility.

Research → optimize → distribute → visibility

[Kevin Poirier Rowe @Kevinrowe]

The US interest in integrated marketing is coming back as audience journeys become more complex.

The rebound starting in 2021 may be heavily due to the reduction in the efficacy of using Google search to drive leads/sales and traffic.

I'd like to think this is due to Google's improving ranking system, which pushes many SEO strategies to become more digital or product marketing strategies.

For example, link building is becoming digital PR for SEO to build EEAT and establish your authority and position in a given category in the press, blogs, podcasts and social.

Google's use of AI in its ranking system is a big reason it is getting better at a faster pace when ranking authoritative and trusted content from experts with experience.

The better the AI is in Google's ranking system, the more important integrated marketing will become.

[Kevin Poirier Rowe @Kevinrowe]

GDP per capita measures a country's economic output per person.

This is the GDP per capita for the U.S. vs Canada from 2000 to 2024.

As AI adoption and process improvements increase, the U.S.'s GDP per capita will reach $100K, $200K, and $300K+.

[PureLinq @purelinq]

Have you been wondering, "What is PR link building?" Here's the answer:

https://t.co/QcgZeZJ9oc

[PureLinq @purelinq]

A new look for the PureLinq website: https://t.co/7PtUPCvAwv

[Kevin Poirier Rowe @Kevinrowe]

What just happened?

The lead that @ahrefs had on @Moz for brand search has completely flipped.

Ahrefs' focus on the new search engine Yap could be a partial driver. I think Yep could be an ambitious project that is eating up a lot of mental and financial resources.

Moz also released the videos from MozCon just before the brand search increased. Could MozCon have been that popular?

Any theories?

US brand search for Ahrefs v Moz from Google Trends Feb '23 - Dec '23.

[Kevin Poirier Rowe @Kevinrowe]

A cross-functional SEO + PR team breaks down channel silos that can influence search and buyer behavior.

However, most cross-functional teams fail at first.

The CFSEO Alignment Map is a tool for marketing leaders avoid common pitfalls by setting shared goals, creating a unified strategy, testing ideas and scaling winning techniques.

Details in thread👇👇

[Impressa Solutions @Impressa_LV]

The latest episode of the Allbound Awesomeness podcast featuring @purelinq Founder & Head of Strategy @kevinrowe is out now!

Go listen to it now.

#podcasts #strategy #purelinq #SEOcean #SEO

[SearchEngineJournal® @sejournal]

Discover how even small teams have been able to build 1,000 backlinks per month. via @hethr_campbell, @PureLinq: https://t.co/e3m0MCYe9H

#SEO

[PureLinq @purelinq]

Great webinar by @kevinrowe

[SearchEngineJournal® @sejournal]

Discover how even small teams have been able to build 1,000 backlinks per month. via @hethr_campbell, @PureLinq: https://t.co/e3m0MCYe9H

#SEO

[Ahrefs @ahrefs]

We've published an SEO book for beginners—and we've 100 hardcover copies to give away! 🥳

To score a copy:

1️⃣ Like + RT this post

2️⃣ Leave a comment telling us when + why you started learning SEO

**Note: This giveaway closes April 15, 12am EST. Good luck!**

[Kevin Poirier Rowe @Kevinrowe]

Have you ever tried building links to ecommerce pages? It's hard and requires a lot of outreach. Many ecommerce stores are integrating a content-first approach to link building, but you can get links without long-form content.

In my latest article in Search Engine Land, I share some ways to build links for ecommerce even if you don't have amazing informational pieces.

The article highlights active link building techniques for securing links to homepages, images, coupon pages, and brand category pages.

Techniques include:
- Unlinked brand mentions
- Image link building
- Resource page links
- Establish relationships with publishers
- Podcast interviews
- Ranking curated statistical pages

Cheers,

https://t.co/gYGx9w8p4b

[PureLinq @purelinq]

Authenticity promoting with #ChatGPT https://t.co/WEUmcPpNI5

[Kevin Poirier Rowe @Kevinrowe]

Can OpenAI’s ChatGPT be used for link building?

The answer is yes!

In my latest article for Search Engine Land, I demonstrated how you can use the “act as” prompt to reduce time planning your link building campaign.

In one of my examples, I wanted to narrow my strategy to focus on 100% white hat techniques. So I asked “act as @JohnMu (John Mueller) from @Google and recommend a link building technique that meets Google’s guidelines on link spam.” The results… earn your links with uniquely positioned content.

Mueller is a Search Advocate at Google, and a key industry source of information on Google SEO.

https://t.co/gJfrCHXJxy

[Lily Ray 😏 @lilyraynyc]

What happens to #Bard when the content creators stop creating content? @Google @sundarpichai

[PureLinq @purelinq]

One thing I've learned is that SEO is not a magic pill - it takes practice and patience to master. Happy Friday!

[PureLinq @purelinq]

PureLinq will be making a donation to help provide oxygen supply to the problems facing India right now. If you want to make a donation along with us, you can confidentially here: https://t.co/HhAMNQK051

[PureLinq @purelinq]

What SEO challenges are you facing this week? Share below, maybe someone can help or motivate. #SEOcommunity #linkbuilding

[PureLinq @purelinq]

While it may be true that “content is king,” don’t fall for the “if you build it, they will come” trap. Find out about using the Skyscraper Technique for better backlinking here: https://t.co/KM8XuIieaC https://t.co/o6ZgjtEb8z

[PureLinq @purelinq]

Happy Monday! Wanted to share this very comprehensive guide to link-building strategies from @Ahrefs. Have you tried any of these tactics? https://t.co/QQJkogFZpt #linkbuilding #SEO