Purnima Gupta

At the intersection of creativity, technology and Digital Marketing. Heading Digital Marketing ~ Dalmia Bharat

[Purnima Gupta @PurnimaGuptaa]

Joined Instagram in 2011 to post clouds and coffee.
Just filters named after cities and bios that said:
“Dreamer. Believer. Coffee lover.”
Now? Funnels, hooks, and Buy it now.
We’ve all evolved.

#Instagram #DigitalCulture #SocialMediaNostalgia #OldWasGold

[Purnima Gupta @PurnimaGuptaa]

Are we losing depth of expertise & human touch in the rush for AI-driven efficiency? Mentorship, problem-solving & soft skills developed through teamwork are invaluable. What's your take? #AI #humanbehaviour

[Purnima Gupta @PurnimaGuptaa]

Content is everywhere. Impact? Not so much. Some that stand out:
Amul →Timely, culture-driven content
Zerodha →Honest, no-fluff insights
CRED →Ads that entertain first
Zomato →Witty, personal notifications

It’s not about more content, but better content. #ContentMarketing

[Neil Patel @neilpatel]

Does paying celebrities to promote your product generate a positive ROI?

Influencer marketing doesn’t work the way most people think.

The bigger the influencer, the more expensive it is, the less flexible they are, and the harder it is to generate a positive ROI.

Smaller influencers tend to be more profitable, but you need to recruit them in quantity and have someone dedicated to managing the efforts.

Check out the stats from 46 campaigns involving 2808 influencers.

[Purnima Gupta @PurnimaGuptaa]

@deepakabbot @NasrinzStory @ForbesIndia Congratulations to the both of you! @deepakabbot @nitinmisra

[Purnima Gupta @PurnimaGuptaa]

By the bonfire’s glow, I see the heart of marketing: nurture & innovate. In ‘24, let’s turn challenges into beacons of opportunity. Wishing my network a year of bright & rewarding marketing successes. 🔥 #MarketingGoals #HappyNewYear2024 #GrowthMindset

[Purnima Gupta @PurnimaGuptaa]

Is there a bonus for Class Participation in office meetings? What exactly is the motivation 🤔
#midweek

[Semrush @semrush]

An effective Content Marketing strategy should have these five core elements to be successful 👇 https://t.co/JsGYohUopx.

[Purnima Gupta @PurnimaGuptaa]

In anything you do, give it your best! Boost is the secret of Digital Marketing’s energy!

#socialmediamarketing
#DigitalMarketing

[Purnima Gupta @PurnimaGuptaa]

SEO is about focusing on the process and not obsessing about the end result. Never ask - How long will it take to get a good SEO ranking, instead focus on your backlinks, keyword analysis, competition tracking and most of all a crisp & clear execution strategy, rank will follow.

[Purnima Gupta @PurnimaGuptaa]

There’s an energy in film shoots which is exciting and invigorating. The difference of being in front of the camera to be being a client is another experience altogether.
#shootdiaries
#filmshoot

[Purnima Gupta @PurnimaGuptaa]

Working with a production house directly vs via a digital agency. Would any day prefer the latter for a digital ad campaign.

#DigitalMarketing
#dilemmas
#digitalwisdom

[Purnima Gupta @PurnimaGuptaa]

It’s high time social media influencers adopt fair practices.
#socialmedia #influencers

[Aseem Manchanda @aseemmanchanda]

Breaking : Government set to rein-in Social media influencers. They now have to mandatory declare their brand associations. Otherwise they are liable for heavy penalty. Govt to issue SM influencers do's and Don't does guidelines in 10 days @CNBC_Awaaz

[Purnima Gupta @PurnimaGuptaa]

A part of a good content strategy is also a great engagement strategy in content marketing. Do you agree?

#digitalmarketingtips #contentmarketing

[Purnima Gupta @PurnimaGuptaa]

Monday gift. Well received.

@DDBMudra_Group
#digitalalmanac #digitalmarketer

[Purnima Gupta @PurnimaGuptaa]

Although 55% of internet user base is still rural but we can safely assume that they are light users (WA & YT mostly). The next growth potential lies in this base across smaller towns and villages.

Your thoughts?
#digitalmarketer #digitalindia #digitalmarketing

[Purnima Gupta @PurnimaGuptaa]

Google is rolling out its ‘helpful content update’ in 2 weeks. It highlights on 2 key points:
- Avoid creating content for search engines first
- Focus on people-first content
So google is most likely to penalize if you specifically create content for SEO. https://t.co/jqR1VGTRag

[Purnima Gupta @PurnimaGuptaa]

@divyavohora Thank you 😊

[Purnima Gupta @PurnimaGuptaa]

It’s time for me to be active on Twitter! I have recently joined Dalmia Cement as the Digital Marketing Head and would love to engage with the #digitalmarketing community across channels to learn, share & grow.

[Purnima Gupta @PurnimaGuptaa]

Staggering Fact: Indians spending almost 1/3rd of their day on Internet. I am happy as a digital marketer but wondering if we are over consuming it. Thoughts? 💁🏻‍♀️🤔

#DigitalIndia #FactsMatter #SocialMedia

[Purnima Gupta @PurnimaGuptaa]

@deepakabbot Thank you! 😊