Purple Strategies

A corporate reputation strategy firm, inspired by politics, partnering with clients around the world to anticipate, navigate and compel change.

[Purple Strategies @PurpleStrats]

Too many corporate narratives collapse under the weight of competing priorities. When everyone adds their piece, the result is bland and forgettable.
The antidote? Storytelling built on conflict, characters, and transformation. That’s what moves people.
Read more from Purple’s Kevin Zier on how to bring the story back to your narrative:
https://t.co/ouFePx8Kux

[Purple Strategies @PurpleStrats]

We're very excited to welcome @BDayspring to the Purple team. From the West Wing to the C-suite, Brad has shaped strategy at the highest levels of politics, policy, media and business - and been trusted advisor to countless CEOs, elected officials, candidates and industry leaders.

More: https://t.co/G3ptWZbMWi

[Purple Strategies @PurpleStrats]

In the latest #PurplePoint, Carrie Healey details how #immigration has become a reputational risk — and why communicating with compassion is key.

Read on: https://t.co/LWjbYeOg51

[Purple Strategies @PurpleStrats]

Immigration isn’t just a policy debate anymore — it’s a brand risk. Companies must pair compliance + compassion to protect people and reputation.
#Immigration #Reputation

Read on: https://t.co/RE9InmLuFG

[Purple Strategies @PurpleStrats]

Only one quarter of the informed American public view government as stable, and most don’t see things getting better until after the 2028 election, if ever.

In this leadership vacuum, trust isn’t transferred. It’s earned — and companies that wait for things to calm down are already behind.

In the latest edition of Purple Point, our Alex Castellanos shares what corporate leaders need to do to navigate this era of division. Read more and subscribe here: https://t.co/wpjxMZEqp4.

[Purple Strategies @PurpleStrats]

New Purple Omnibus data shows that nearly 70% of informed Americans view the political climate as divided, with 32% calling it “extremely polarized and dysfunctional.”

In this environment, staying silent isn’t neutral, it’s risky.

Our latest edition of Purple Point with Alex Castellanos explores why companies must define who they are before someone else does it for them.

Read more, and subscribe to Purple Point, here: https://t.co/wpjxMZDSzw.

[Purple Strategies @PurpleStrats]

If your company walked into a bar, would anyone want to grab a beer with it?

In today’s polarized environment, companies are judged like people. The best ones feel human — clear, principled, and trustworthy.

In the latest edition of Purple Point, Alex Castellanos explains how to earn that kind of trust. Read and subscribe: https://t.co/wpjxMZEqp4

[Purple Strategies @PurpleStrats]

As @alexcast explains in the latest edition of Purple Point, in this era of political instability, a company’s clarity of purpose becomes its strongest asset. If you don’t communicate who you are, why your business exists, and why you matter, you’ll be perceived as a blank slate — or worse, as a target.

Read more, and subscribe to Purple Point, here: https://t.co/wpjxMZDSzw

[Purple Strategies @PurpleStrats]

🟣𝗖𝗮𝘀𝗲 𝗶𝗻 𝗣𝗼𝗶𝗻𝘁: What does corporate leadership look like in a divided nation? – A conversation with Purple Co-Founder and Chairman @alexcast

🟣𝗣𝗼𝗶𝗻𝘁 𝗼𝗳 𝗘𝗺𝗽𝗵𝗮𝘀𝗶𝘀: New Purple data shows most Americans don’t trust the government to stabilize the country. So they’re looking elsewhere.

🟣𝗢𝘂𝗿 𝗣𝗼𝗶𝗻𝘁 𝗼𝗳 𝗩𝗶𝗲𝘄: Companies can’t afford to retreat; they must shape their identity in the public arena or risk being defined by others.

🟣𝗣𝗼𝗶𝗻𝘁 𝗼𝗳 𝗔𝗰𝘁𝗶𝗼𝗻: The most trusted companies will be those that act like the best people: clear, principled, and morally aligned with the public they serve.

Get the Point? Read more and subscribe to Purple Point here: https://t.co/wpjxMZEqp4.

[Purple Strategies @PurpleStrats]

Engaging effectively in D.C. today is not about checking every box — it’s about making deliberate moves that reflect where your business is going and what’s coming next.

For more on how to get those moves right and make Washington a partner, not a problem, read and subscribe to Purple Point here: https://t.co/UwWEZpKMVU.

[Purple Strategies @PurpleStrats]

A company’s success can put a target on its back — smart ones show up and engage with D.C. before they’re in the crosshairs.

Microsoft founder Bill Gates recently said the company’s biggest early regret was failing to engage with Washington when they should have. To avoid playing defense later, read more and subscribe to Purple Point, here: https://t.co/UwWEZpKf6m.

[Purple Strategies @PurpleStrats]

As Purple Managing Partner Kristen Morgante explains in an interview for @PRWeekUS ’s 2025 Agency Business Report, humble brands that traditionally preferred to fly under the radar are rethinking how they show up to meet the challenges of today’s political environment.

Read more about this important shift from lobbying to public affairs from PRWeek (paywalled) here: https://t.co/EwN5AWyWYE.

[Purple Strategies @PurpleStrats]

As @cdurlak explains in the latest edition of Purple Point, late engagement in Washington is like trying to make friends in the middle of a fight. Today, real engagement means understanding the political landscape, defining a clear policy agenda, and aligning your company’s reputation to support it.

Read more, and subscribe to Purple Point, here: https://t.co/UwWEZpKf6m.

[Purple Strategies @PurpleStrats]

🟣𝗖𝗮𝘀𝗲 𝗶𝗻 𝗣𝗼𝗶𝗻𝘁: The Cost of Waiting – By our @cdurlak.

🟣𝗣𝗼𝗶𝗻𝘁 𝗼𝗳 𝗘𝗺𝗽𝗵𝗮𝘀𝗶𝘀: Microsoft founder Bill Gates recently said the company’s biggest early mistake was failing to engage with policymakers and regulators in Washington when they should have.

🟣𝗢𝘂𝗿 𝗣𝗼𝗶𝗻𝘁 𝗼𝗳 𝗩𝗶𝗲𝘄: Waiting until you’re under fire to engage could mean the narrative’s already written, and it wasn’t written by you.

🟣𝗣𝗼𝗶𝗻𝘁 𝗼𝗳 𝗔𝗰𝘁𝗶𝗼𝗻: To avoid playing defense later, companies need to make intentional, early decisions now that shape how they’re seen and heard in Washington.

Get the Point? Read more and subscribe to Purple Point here: https://t.co/UwWEZpKMVU.

[Purple Strategies @PurpleStrats]

In today’s political environment, words matter. Content and commitments made long ago may now cause unnecessary risk today. Companies, especially those involved with advocacy campaigns, need to review existing language and identify potential risks without compromising their core values.

For more actions organizations can take to navigate this era of uncertainty, read and subscribe to Purple Point here: https://t.co/sXWNVXaGss.

[Purple Strategies @PurpleStrats]

Feeling the burn of high-stakes uncertainty? This checklist can serve as your roadmap through the chaos of today.

Check out the latest Purple Point for practical steps that can bring clarity when things get messy: https://t.co/Qt04Nj0MYT.

[Purple Strategies @PurpleStrats]

Three months into the new administration, organizations large and small have experienced sudden and, at times, existential challenges due to executive actions. Preparation is key in this era of high-stakes uncertainty.

For a deeper dive into what steps companies can take to position themselves for resilience, read and subscribe to Purple Point here: https://t.co/sXWNVXaGss.

[Purple Strategies @PurpleStrats]

As our @joshuaweisz explains in the latest edition of Purple Point, this era of expanded executive power is creating uncertainty in every corner of the world. Companies are facing license to operate challenges, and proactive scenario planning has never been more critical to mitigating risk.

Read more, and subscribe to Purple Point, here: https://t.co/sXWNVXaGss.

[Purple Strategies @PurpleStrats]

🟣𝗖𝗮𝘀𝗲 𝗶𝗻 𝗣𝗼𝗶𝗻𝘁: The Era of High-Stakes Uncertainty – By Josh Weisz.

🟣𝗣𝗼𝗶𝗻𝘁 𝗼𝗳 𝗘𝗺𝗽𝗵𝗮𝘀𝗶𝘀: The escalating expansion of executive powers is creating unprecedented uncertainty for every industry. Three months into the new administration, organizations across sectors have experienced sudden and, at times, existential challenges due to executive actions.

🟣𝗢𝘂𝗿 𝗣𝗼𝗶𝗻𝘁 𝗼𝗳 𝗩𝗶𝗲𝘄: Businesses need to plan accordingly. Organizations should be thinking less about 𝘪𝘧 they will cross paths with this administration, and more about 𝘸𝘩𝘦𝘯 and 𝘩𝘰𝘸.

🟣𝗣𝗼𝗶𝗻𝘁 𝗼𝗳 𝗔𝗰𝘁𝗶𝗼𝗻: In this environment, there is no one-size-fits-all playbook, but there are smart, proactive actions that can help companies stay ahead of risk, respond with confidence, and position themselves for resilience — no matter what comes next.

Get the Point? Read more and subscribe to Purple Point here: https://t.co/sXWNVXaGss.

[Purple Strategies @PurpleStrats]

Truth is fundamental to building trust in an era where deep fakes and fake news are emerging issues that can move markets. Recent Purple in-depth interviews with CMOs revealed that the new playbook to address misinformation is being created on the fly and companies increasingly need their marketing functions to create robust processes to ringfence the truth.

Read and subscribe to Purple Point to learn more about these challenges and how to prepare here: https://t.co/k0dnjJ7ehR.