Purple Cap

L'agence de web marketing qui fait décoller vos projets #Marketing #Webmarketing #Ecommerce #Strategy #Analytics #seo #adwords

[Purple Cap @Purple_Cap]

@le_Parisien P.

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[Purple Cap @Purple_Cap]

Bonjour @Decathlon, vous pourriez nous donner une définition du verbe conceptionner ?

[Purple Cap @Purple_Cap]

@bfmbusiness en direct https://t.co/cFRDfTw2bf
Ce matin sur les experts, utilisation du mot entendable : celui n'existe pas. Le terme ad hoc est audible.

[Neil Patel @neilpatel]

Why do we always see Wikipedia at the top of Google’s search results?

And no, it's not just because of backlinks. A lot of sites have millions of backlinks.

Heck, Twitter even has a higher domain authority than Wikipedia.

But Twitter generates roughly 676 million organic visitors versus 2.1 billion for Wikipedia.

We all know that if you don’t have content, it’s hard to get SEO traffic.

But creating content isn’t enough.

Every day you are competing with 4.6 billion pieces of new content that are being pushed out to the Internet.

But the content that does well, tends to be fresh and updated.

Just ask yourself, would you rather read a 3-year-old piece of content or something that is 3 days old?

Of course, you are going to pick the 3-day-old piece of content.

It’s why Wikipedia ranks for everything… just search for anything on the Internet in any language, and you will see Wikipedia.

The reason is because their content is continually updated by the community.

When we analyzed websites that grew their SEO traffic by at least 50% a year consistently for over 4 years we found that they also spend a lot of time updating content, versus creating new content.

So how often should you update your content?

Well, the answer lies in your Google Search Console.

Once you log into Search Console and select your domain.

Then click on “Search Results” in the left-hand navigation.

Then click on “Pages”, which can be found above the table filled with results.

And finally, click on “Date” which can be found at the top of the chart.

Once the date picker loads, click “Compare” and then click “Compare last 3 months to previous period” and hit “Apply”.

Look for the pages that lost impressions and lost clicks.

Those are the pages that are losing rankings.

Go in there and update those pages.

Those are the ones that are falling behind the competition, which is why they are losing rankings.

And when updating, don’t just update a sentence or two or even just an image.

Think about what would be most beneficial for the end user. Make the changes that would delight them.

[Neil Patel @neilpatel]

Stop using the color RED on your website.

Colors affect purchases.

People associate the color red with stop. Such as a stop light or a stop sign.

And when people use that color for their call to action buttons, we typically see conversion rates drop by 8 to 13%.

Instead, here are some other colors to try.

Yellow – the color is optimistic and youthful. Typically used to grab the attention of a window shopper.

Blue – creates a sensation of trust and security. Often used by banks and businesses.

Green – is typically associated with wealth and is one of the easiest colors for the eye to process. It’s used to create a sense of relaxation.

Orange – this color is typically aggressive. It’s used for call-to-action buttons like “subscribe”. Typically, because the color pops on a page.

Pink – it’s romantic and in many cases, it is used to market products to women.

Black – it’s powerful and sleek. Typically used to market luxury products. Think Amex black card.

Purple – used to soothe and calm. You see it used with a lot of anti-aging and beauty products.

Colors can affect your conversion rates in both a positive and a negative way.

Use the right color for the right time and place.

[Purple Cap @Purple_Cap]

@elonmusk Did you write that the right path is the left one or that the right path is wrong?

[No Context Brits @NoContextBrits]

Someone thought long and hard about this design.

[SearchEngineJournal® @sejournal]

Google's John Mueller explained how to choose between rel canonical and noindex and suggested that using both can be useful via @martinibuster: https://t.co/0ca0kZBKPe

#SEO

[Olivier Dauvers @Dauvers70]

Comme toujours, il y a donc ce que les Français disent et ce qu'ils font. Rien de nouveau sous le soleil... #Lecturedujour

[SearchEngineJournal® @sejournal]

WordPress 5.8 arriving July 2021 will speed up websites by supporting the WebP image format. Image conversions may be on the way via @martinibuster: https://t.co/jtnOJSLlrC

#WordPress @WordPress #SEO

[Google Analytics @googleanalytics]

Learn Data Studio - Free

Introduction to Data Studio is a free online course that teaches you how to visualize data to gain insights. You’ll learn how to use Data Studio to design compelling reports, and share them with your stakeholders.

Start now: https://t.co/6BHAtW359O

[Purple Cap @Purple_Cap]

Question du jour : mobilité durable = booty shake ?
#ecologie #bfmbusiness

[Google Analytics @googleanalytics]

Upgrading an analytics.js implementation to Google Analytics 4

If you use analytics.js for your Universal Analytics property, you'll need to add the gtag.js snippet for your new Google Analytics 4 property.

Here is how to get started: https://t.co/BTBNG4XBb3 #measure

[Purple Cap @Purple_Cap]

Un petit truc à ne pas oublier...

[Moz @Moz]

Did you know @Google only follows up to 5 redirect hops in a single crawl? This means too many redirect chains can hurt your crawl budget. 🙀

In this #TechTips episode, you'll learn to use Moz Pro to identify & fix redirect chains for better crawling.

https://t.co/F2v79NbSlH

[Purple Cap @Purple_Cap]

Peu de nouvelles informations, mais une approche claire et compréhensible.

[SearchEngineJournal® @sejournal]

Google provides guidance to SEOs and ecommerce site owners on best practices for providing the search engine with accurate information about products. via @MattGSouthern: https://t.co/PhIHFkAd57

#Google #HeyGoogle @Google #SEO #SearchEngineOptimization #DigitalMarketing

[Ahrefs @ahrefs]

Not all links are created equal.

Nobody knows for sure exactly how Google measures the value of each link. But there are some general concepts of evaluating links that the SEO community believes to be true.

[Purple Cap @Purple_Cap]

@ssoumier Si une version devait être choisie, seule "entrepreneuse" peut l'être. L'autre est une improprieté. Néanmoins, le neutre étant inclu dans la forme masculine, la féminisation n'est pas vraiment nécessaire puisqu'a priori peu courante.

[SearchEngineJournal® @sejournal]

What should you know about DuckDuckGo SEO? Read on to learn how you can improve your website's performance and visibility on this search engine. via @mindyweinstein: https://t.co/oBwMP1EHed

[Google Analytics @googleanalytics]

"Google Analytics 4, Google’s machine learning powered web analytics platform, is an event-based solution for the modern digital experience."

How to create events in the Google Analytics 4 Interface https://t.co/I3pY1IqeIp /by @northresearch #measure

[Google Analytics @googleanalytics]

"Every day of Google Analytics 4 data in BigQuery is stored in a separate table. Learn how to query multiple days at once using static or dynamic dates."

How to query multiple 'events_' tables with '_table_suffix' in GA4 https://t.co/Xd6FiW6a0A /by @jgianoglio #measure