Purpose Worldwide

Connecting our clients’ purpose to their growth.

Accountable Marketing Communications, Strategy, Services and Measurement.

[Purpose Worldwide @purpose_ww]

@Video_Amp's Andrea Zapata and Josh Hudgins discuss how AI can connect planning and measurement to help advertisers make smarter media decisions.

Read @Adexchanger : https://t.co/AsnWhnHC2v

[The Trade Desk @TheTradeDesk]

Leaders from AI Digital, the Video Advertising Bureau, Vidmob and more dish on their AWNY observations about agentic AI, the blurring of linear and CTV, and the creator economy. https://t.co/Ljr3nIqAzs

[Purpose Worldwide @purpose_ww]

What can 100+ campaigns teach advertisers about agentic AI? @PubMatic's Bill McLaughlin shares key lessons in @adage.

https://t.co/xDePXK4FNo

[Purpose Worldwide @purpose_ww]

Featured in The Current, @VidMob CEO Mark Mannino shares why effective creative focuses on the outcomes consumers want—and how data reveals what resonates.

Read more: https://t.co/QnR8sBclte

[Purpose Worldwide @purpose_ww]

@PubMatic's Nicole Scaglione shares how fandom and identity signals help brands connect with CTV audiences and drive measurable action.

More @StreamTVInsider: https://t.co/HIX30ewdNE

[Purpose Worldwide @purpose_ww]

Watch here: https://t.co/JOjkd1Hmul

[Purpose Worldwide @purpose_ww]

Advertising Week brings the industry together, but it’s the connections and conversations that make it matter.

[Purpose Worldwide @purpose_ww]

In a new feature from At The Moment Media, @PubMatic co-founder and CEO @RajeevGoel reflects on Advertising Week’s role as a global gathering for industry professionals, while @Strateg_us CEO Todd Porch highlights the relationships that bring the industry to life.

[Purpose Worldwide @purpose_ww]

With shoppers starting earlier and marketers increasingly focused on measurable business outcomes, adapting campaigns throughout the season is more important than ever.

More in @MyTotalRetail: https://t.co/Oi1bAluJkw

[Purpose Worldwide @purpose_ww]

Black Friday and Cyber Monday are no longer the starting point for holiday shopping. They’re an opportunity for brands to see how their earlier marketing efforts are paying off.

[Purpose Worldwide @purpose_ww]

In a new byline for @MyTotalRetail, @_Emily_Robinson, VP of Marketing at @tv_scientific, explores how brands can use early-season shopping moments to test creative, refine audience strategies, and apply campaign learnings ahead of Black Friday Cyber Monday (BFCM).

[Purpose Worldwide @purpose_ww]

In a new interview with @adexchanger, @YourOAAA COO Patrick Dolan discusses the organization’s efforts to streamline workflows, improve data consistency, and explore how AI can reduce friction across OOH buying and selling.

Read the full interview here: https://t.co/de8WKSocCb

[Purpose Worldwide @purpose_ww]

As programmatic DOOH continues to grow, standardization and automation will be key to supporting the channel’s next stage of evolution.

[Purpose Worldwide @purpose_ww]

Help us celebrate this milestone by casting your vote for tvScientific by Pinterest before October 23!

Cast your vote: https://t.co/icg5SXxuRi

[Purpose Worldwide @purpose_ww]

🗳️ Voting is open for the 2026 ATM Moment Awards!

@tv_scientific by Pinterest is nominated for Moment of the Year for bringing Pinterest’s high-intent audiences to connected TV for the first time, helping advertisers connect audience insights with measurable business outcomes.

[Purpose Worldwide @purpose_ww]

Adora in @Digiday: @WyndhamHotels five-person team reports 15x more creative assets and 75% less time on concepting, production, and approvals using Adora.

https://t.co/c404gSe8a6

[Purpose Worldwide @purpose_ww]

Smarter CTV starts with context. @wurlctv's Ria Madrid talks to @streamingmedia about Wurl’s new content intelligence platform and what’s next for programmatic CTV.

Read here: https://t.co/i6wCDo7KtE

[Purpose Worldwide @purpose_ww]

“AI doesn’t change who’s responsible for data.” @SafeGuardPrvcy ’s Richy Glassberg discusses AI accountability and partner diligence in The Current.

https://t.co/Uw2LyMVfXD

[Purpose Worldwide @purpose_ww]

Confidence in AI starts with confidence in its data. @Experian's Ali Mack explains why trusted data matters in The Current’s AWNY 2026 preview.

https://t.co/Uw2LyMVfXD

[Purpose Worldwide @purpose_ww]

“The advantage is what you feed it.” @VidMob's Alex Collmer explains how proprietary data helps brands stand out with AI in The Current.

https://t.co/Uw2LyMVfXD