Qarto Translations

Language Asset Management online portal & project mgmt for localization of artwork & documents inc. MS Office, Adobe InDesign / Illustrator & QuarkXPress

[Joi Tamber-Brooks @joibrooks]

#marketing... in crisis. #emailandcoffee talks with @KEXINO

[Gee Ranasinha @KEXINO]

Happy 5th Birthday #GDPR, a piece of legislation that came into being because #marketers couldn't be trusted to do the right thing. We got what we deserved.

[Gee Ranasinha @KEXINO]

Instead of delivering marketing that's more relevant, more timely, and more likable, we're creating marketing that's more annoying, more disliked, and more avoided.

Read more 👉 https://t.co/xRTL25aqi7

#DigitalAdvertising #clickfraud #trafficfraud #PaidDigitalAdvertising

[Gee Ranasinha @KEXINO]

A great discussion with @stacyjonesbrand on sales/marketing alignment and improving marketing effectiveness.

Please have a listen and let me know what you think.

#marketing #podcast

[Wanda Baader @StrategizeCoach]

How To Convince A Marketing Skeptic via @KEXINO https://t.co/hi5ds8t0EZ

[Gee Ranasinha @KEXINO]

Wonder how long we'll continue to use the word 'podcast' now that Apple has stopped making the iPod.

I can see "podcast" hanging around even while losing its meaning, like using a floppy disk icon to indicate the 'save' function.

#podcast

[UpSearch @UpSearch]

* How to convince a marketing skeptic https://t.co/seVzggAGiP @KEXINO

[Gee Ranasinha @KEXINO]

Even if you have to say the same thing as the competition, it doesn’t mean you have to sound the same as the competition.

#marketing #positioning #messaging

[Gee Ranasinha @KEXINO]

"Effective #marketing has been eroded by the over-reliance of data, to the exclusion of extracting sensible insights & translating that into buying behavior."
A great chat with @meganpluscoffee about how businesses can better connect with their audiences - https://t.co/tiNi01lvCU

[Gee Ranasinha @KEXINO]

Many thanks to fellow marketer @mattrouse1 for inviting me on his podcast. We talk about how businesses can better capture customer share of mind through a combination of (short term) sales activation efforts and (longer term) brand building work.

[Gee Ranasinha @KEXINO]

DotCom Magazine Reveals Its Annual List of America’s Most Impactful Privately Held Companies – KEXINO Awarded 2021 Impact Company of The Year Award
https://t.co/9YgwuadgY2

[Gee Ranasinha @KEXINO]

Knowledge is about collecting dots.

Experience is about connecting them.

[Gee Ranasinha @KEXINO]

CTRL(⌘)+W followed by 'Enter' or 'Return' works too (at least on Zoom), but whatever.

[Qarto Translations @QARTOtweets]

Say that again? UK speech-dubbing pioneer secures new funding - https://t.co/jD5t7ismRf

[George Monbiot @GeorgeMonbiot]

Finally discovered where I've been going wrong with my hair.

h/t @rebecca_roache

[Gee Ranasinha @KEXINO]

Dear brands,

Today's not the day to stick to your content marketing schedule.

Read the room.

[Qarto Translations @QARTOtweets]

Marketing isn't just about marketing any more. Today's #marketers need to integrate operations previously deemed the responsibility of Sales, IT, Support, Operations, and even Finance.
https://t.co/eM0xOcLpOQ

#MarketingStrategy #Sales #businesstips

[Kate Harvie @GlossGal]

Requests For Proposals are great for buying commodity items such as paper clips. If you're looking for a #marketing agency, however, selecting one via an RFP is one of the worst things you can do. Great article by @KEXINO https://t.co/q4HBHD4oLu

#rfp #business

[Gee Ranasinha @KEXINO]

"Requests for Proposal" are great if you're buying a commodity item like paper clips.
If you're looking for a marketing agency, however, selecting one from an #RFP that only considers tangible metrics is the surest way to fail.
https://t.co/2McpF9T9Do

#marketing #business

[Gee Ranasinha @KEXINO]

If you're sincere about racial injustice, your brand needs to do more than blasting out an email or changing the homepage for the next few weeks.
You need to have BAME faces in your boardroom.