Mike Tkal

Co-founder and CEO @ - track, analyze, and improve visibility across AI search engines

[Mike Tkal @Qvorum]

@BeginVC Good job, congrats!

[Mike Tkal @Qvorum]

We've logged 1,300+ advertiser brands in ChatGPT since July, mostly adtech buying early. This is the demand side showing up for real. We'll keep tracking what Amazon runs there: https://t.co/Qsehsfbtfw

[Mike Tkal @Qvorum]

Amazon just plugged its ad machine into ChatGPT.

Advertisers can now extend Amazon DSP campaigns into ChatGPT conversations. US pilot, Delta Vacations among the first.

Ads there aren't new. What's new is who's buying.

Your organic recommendation now sits right next to a paid one.

[Mike Tkal @Qvorum]

One AEO playbook doesn’t work for every industry.

We analyzed 27,406 AI citations: Reviews drive 36% in Marketing & Sales, News & Media 36% in Beauty & Fashion, while IT & Cloud has a much more balanced source mix.

Map your category first. Then act.

[Mike Tkal @Qvorum]

The tool is free https://t.co/sgFJaaE7Ay

[Mike Tkal @Qvorum]

G2 shows up in 14% of AI answers. Reddit in 13%. YouTube in 10%.

Your site isn't on the list.

We published the 50 most cited domains in AI answers. Free, no signup. Filter by ChatGPT, Gemini, Perplexity or AI Mode.

[Mike Tkal @Qvorum]

@eaaaeeaaae That's insightful, thanks!

[Mike Tkal @Qvorum]

If AI keeps recommending competitors, it’s usually not a prompt problem.

AEO is about making your brand easier to understand, trust, cite, and recommend through:
- clear content
- original data
- strong entity signals
- trusted third-party sources

That’s exactly what @SupaIntent audits for free: where you appear, who wins instead, which sources shape the answer, and what to fix next.

[Mike Tkal @Qvorum]

Spent the last month logging every ChatGPT ad we could observe.

OpenAI doesn't publish an archive, so we built one. Free, no account.

1,300+ brands, 3,100+ creatives.

The interesting part: sort by most observed and you see who's actually committing budget.

https://t.co/xpS4TZi2qC

[SupaIntent @SupaIntent]

We built the ChatGPT Ads Library. Free, public, no account.

OpenAI doesn't publish an archive of ChatGPT ads. You only see what runs in your own session.

So we did it for you.

1,300+ advertiser brands. 3,100+ creatives. Updated today.

Go look up your competitors.

[Mike Tkal @Qvorum]

@LLBean, @ezoic, @Capterra rock ChatGPT ads!

[SupaIntent @SupaIntent]

We tracked 10,000+ ad placements from Jul 26–Aug 28.

Top 3 by reach:

L.L.Bean — 3.35%
Ezoic — 3.24%
Capterra — 2.86%

Top 10 captured 20.6% of all placements.

See the ads we’re detecting 👇
https://t.co/FLbhb4v9gR

[Mike Tkal @Qvorum]

We even see ads like this in ChatGPT at @SupaIntent

[Mike Tkal @Qvorum]

@jakezward Impressive. And it could be even better. Have a look at what to improve https://t.co/k5PtxUaF4c

[Mike Tkal @Qvorum]

@alex_prompter Looking at the @SupaIntent dataset - the same conclusion.
What’s fascinating is the rebound we're seeing elsewhere: Gemini is up 2.3x in the last 21 days following a sharp decline. Google AI Mode has been climbing steadily for 5 weeks.

[Mike Tkal @Qvorum]

🚨 Reddit's share in ChatGPT results dropped 99%!
Our SupaIntent data shows this massive drop happened just this week. 📉

But some models are bouncing back:
🔹 Gemini: +2.3x (3 weeks)
🔹 Google AI Mode: 5 weeks of growth

AI search is shifting fast. How do you manage your brand AI visibility?

#AI #Reddit

[Mike Tkal @Qvorum]

We can confirm this trend using SupaIntent data. 📊
But here’s the twist: some other AI models are actually bouncing back!
🔹Gemini: Up 2.3x over the last 3 weeks after a major drop.
🔹 Google AI Mode: Also showing steady growth over the past 5 weeks.
The AI landscape is shifting fast! 🚀

[Mike Tkal @Qvorum]

Spent my weekly limits in Codex and daily in Claude.

Even extra credits.

Ok, today is a holiday.

[Mike Tkal @Qvorum]

Full data https://t.co/DnAl1wp3ni

[Mike Tkal @Qvorum]

When AI recommends email marketing software, Capterra and G2 matter more than your own website.

I pulled the sources that ChatGPT, Gemini and other LLMs actually cite in this category. Review platforms are 44% of every citation.

Full source list in the image. Report in the reply.

[Mike Tkal @Qvorum]

Full report https://t.co/DnAl1wp3ni