Sara Rush Wirth

Food nerd. Suburban mom. Former Restaurant Business magazine journalist turned Portillo's marketer.

[Sara Rush Wirth @RBMillennial]

Hey @johnkrasinski, want tasty, feel-good #SomeGoodNews? @portilloshotdog is trying to bring some cheer to fans who had to cancel their weddings with its signature chocolate cake. Something to cut into while staying home!

[Portillo's @portilloshotdog]

Many couples had to cancel or postpone their weddings, so we thought we would try to cheer them up with a sweet surprise 😋 Read how we provided some of our obsessed fans with a little bit of comfort..and by comfort we mean chocolate cake! https://t.co/Y2lphpEXX8

[Portillo's @portilloshotdog]

Franks a lot, @jimmyjohns. You know who else is the CEO of the drive thru besides us? @ChickfilA, and we're both also #OpenForDelivery

[Jonathan Maze @jonathanmaze]

The only way your local restaurant survives is if you keep eating their food.

I've challenged three people to go get some takeout, buy a gift card or order delivery from their favorite local restaurant and challenge three others to do the same. Because #WeLoveRestaurants.

[Sara Rush Wirth @RBMillennial]

What’s @GuyFieri’s favorite food city? CHICAGO!! Home of Team @RB_magazine. #RestaurantDirections

[Sara Rush Wirth @RBMillennial]

Whoa: 63% of all restaurant traffic is now off-premise, according to Terry Erdle, COO of @WeRRestaurants . #RLC

[Sara Rush Wirth @RBMillennial]

65% of restaurant operators either aren't doing anything with artificial intelligence or don't plan to use it. @NCRCorporation #RLC

[Sara Rush Wirth @RBMillennial]

One argument for use of artificial intelligence in restaurants: Reduce errors. "The more we can have computers talk to computers, the fewer errors we’ll have." @NCRCorporation #RLC

[Sara Rush Wirth @RBMillennial]

“I believe you can do well and do good at the same time.” -Magic Johnson #RLC

[Sara Rush Wirth @RBMillennial]

New rule @IHOP per prez Darren Rebelez: For decisions, the brand gets one vote, franchisees get one vote and the guest gets three votes. Guests can outnumber the brand, if the data shows that. #RLC

[Sara Rush Wirth @RBMillennial]

Avg tenure for a @WhiteCastle general manager is 21 years. And GM turnover is just 2% says CEO Lisa Ingram. Wow! @WFFHQ

[Jonathan Maze @jonathanmaze]

Entire staff at an Ohio Sonic resigned en masses over terrible management. HT @mitchnolen https://t.co/8beh37H1Fh

[Sara Rush Wirth @RBMillennial]

What does one do for comfort when it unexpectedly starts sleeting in Chicago? Small batch donuts from @BomboBar

[Sara Rush Wirth @RBMillennial]

Almond milk-poached chicken with almond at @TheMockNash #almondsonthemenu

[Sara Rush Wirth @RBMillennial]

As one colleague said: “Mind. Blown.” Cronut-style donut w/cream cheese frosting and everything bagel seasoning. @Five_Daughters

[Sara Rush Wirth @RBMillennial]

Almond milk in Nashville...yum! @tfojuicetweets #almondsonthemenu

[Sara Rush Wirth @RBMillennial]

Looking for what the future of food might be? Check out Pinterest, says Kim Bartley, CMO of @WhiteCastle. That's where moms hang out. #RISummit @WeRRestaurants @RB_magazine

[Sara Rush Wirth @RBMillennial]

Question at #RISummit18 : How much do robots in restaurants actually cost? Reliable robot arms hardware can cost under $10K says John Miller, CEO of @CaliBurgerusa parent CaliGroup. @WeRRestaurants @RB_magazine

[Sara Rush Wirth @RBMillennial]

Simplest definition I've heard: Blockchain is a mechanism for sharing data. Granted, the data needs to be there, it needs to be accurate, and it needs to be standardized. #RISummit @WeRRestaurants @RB_magazine

[Sara Rush Wirth @RBMillennial]

Power of blockchain: Pre-adoption, it would take Walmart 6 days to track a mango in its stores thru its supply chain. After adoption, Walmart got it down to 2.2 seconds. Huge transparency and food safety perks, IF data being added is trustworthy. #RISummit @WeRRestaurants

[Sara Rush Wirth @RBMillennial]

Technology should not only make the guest experience more seamless, but it should make it sexier, says Jon Hartis of Reach Restaurant Group #fstec18