RealityCheck

We translate human insights into concepts that transform businesses.

[Jim Chastain @JimChas]

How Many of the Groceries Sold at Walmart Would Be Banned at Whole Foods? http://t.co/dAbuQo9sUc via @slate

[RealityCheck @RCThinkTech]

@Autodemo thanks for the mention, great video!

[Autodemo @Autodemo]

This week we are featuring @RCThinkTech new demo. Watch it now:
http://t.co/Pr4gJwZNZm

[Jim Chastain @JimChas]

How to conduct storytelling through mobile technologies http://t.co/GIZKQzcfSD

[RealityCheck @RCThinkTech]

These four areas should be covered in every presentation: Emotion, Beliefs, Identity and Tensions. These will lift any report into analysis.

[RealityCheck @RCThinkTech]

When it comes to analysis, think... "transformation.” If your analysis doesn't transform, it will just sit there.

[RealityCheck @RCThinkTech]

Find joy in analysis instead of dread... use the "understand, illuminate, grow" thinking process. #MRX

[RealityCheck @RCThinkTech]

The 90/10 Rule: researchers should be spending 90% of their analytical time on the 10% -- not reporting the 90% the client already knows.

[RealityCheck @RCThinkTech]

See the deck from @JimChas’ talk “Little Data That’s Pretty Big” here: http://t.co/H5J7uWfTjm #QRCA #MRX

[RealityCheck @RCThinkTech]

Qualitative researchers should focus on "thinking" skills more than "moderating" skills… what clients want is a thinking partner. #MRX

[RealityCheck @RCThinkTech]

We recently added a customizable Perceptual Mapping tool to our online RealityLive qual. platform. See us at #TMRE in Nashville, Booth 328!

[RealityCheck @RCThinkTech]

Great thoughts from our own Jim Chastain on big data: http://t.co/5aVgJDwPyg #QRCA #QRCA2013 #MRX

[RealityCheck @RCThinkTech]

@DexterPorter great, thanks!

[RealityCheck @RCThinkTech]

@FieldSource appreciate the RT.

[RealityCheck @RCThinkTech]

@noeliagorod no problem.

[RealityCheck @RCThinkTech]

Did you know 60% of companies use focus groups as their primary qualitative research method? via @optimizationgrp #mrx #newmr

[RealityCheck @RCThinkTech]

@Edward04 thanks for the post, enjoyed reading it. #mrmw #newmr #mrx

[RealityCheck @RCThinkTech]

In case you missed it, take a look at our new video demo of RealityLive: http://t.co/r9Vlgm1nn4

[Annie Pettit @MRXblogs]

Mobile Market Research - Is it really the Next Big Thing?: I'm attending the MMRA European Confe... http://t.co/Kqt2UG5LZa #MRX #Reflect