RGB

RGB is a boutique digital marketing consultancy.

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Instagram announced Reels today, a new feature that closely resembles the functionality of TikTok.

What will this mean for the future of TikTok, their valuation, and what will it mean for a potential Microsoft acquisition? Time will tell ;) https://t.co/uVOK7l59bT

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It’s estimated that TikTok total downloads are only narrowly behind Instagram. That’s serious scale, but do you think TikTok has staying power? https://t.co/vc1ua7kCLw

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Facebook’s Instagram plans to remove the number of “likes” visible on posts for some users in the U.S. https://t.co/FCFvvlMAg3 via @technology

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It’s imperative to provide a simple and intuitive conversion experience for customers that visit your site with intent to purchase… but don’t forget about the needs of the other 92% of your site visitors. - stat via @Econsultancy

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Twitter plans to ban all political advertising, but it’ll be interesting to see what impact that has on misinformation on the platform. Regardless, smart move to drum up good will in the face of Facebook controversy. https://t.co/RH2M9COXCo via ⁦@nytimes⁩

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Not terribly surprising that #Facebook is testing the impact of hiding like counts from posts in a similar fashion to #Instagram.

https://t.co/MBlXd6m1Bu

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“… taking the time to research audience behaviour and the different phases of the customer lifecycle… is necessary for content to resonate and align with the customer’s position in the journey.” @eMarketer on how to develop a successful #ContentStrategy. https://t.co/KBYOQWVGvh

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"The repetitive nature of content (47%) and dipping quality (23%) are now top customer concerns around influencer marketing...", according to findings published by @Bazaarvoice

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@Hootsuite_Help NP... I’m sure you’ve got 1 or 2 ppl to reply to right now.

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@Hootsuite_Help Hoping you can help w/ issues I’m experiencing w/ Enterprise... dashboards won’t load, and it looks like there are widespread data fetching problems. Any idea on timing for a fix or how I might be able to resolve this?

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@Hootsuite_Help Thanks for the reply, though my name isn’t Eddie, and you might want to check the link you’re sharing for updates ;)

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“I don’t want personally relevant content” – Said No One Ever | Read our latest blog post about overcoming common barriers to personalizing content: https://t.co/acWuqVELdZ

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#Twitch has introduced analytics for game developers via a Game Analytics API or Games Dashboard. Data appears to include aggregate number of streamers and viewers, and duration of streams and views. https://t.co/1ZQfatvZ51 via @Twitch

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Relevance matters!
"On average, top-performing #Instagram Stories ads in stories ranked higher on relevance than lower-performing ads in stories." https://t.co/SRjLhKbnUY via @facebook

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Updates to #YouTube #LiveStreaming include: chat replay, automatic captions, location tags, and #IFTTT integration. https://t.co/wP3aNqMghg via @YTCreators

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What is a Strategy? We aim to provide clarity and earn some consensus on what a Strategy is in our latest blog post. Read here: https://t.co/P9Q7EoJLUN Does your business have, and operate against, a well-defined strategy?

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"Forever 21 used personalized videos... in an email campaign, which led to a 50% increase in conversion rates and a 132% increase in the click-through rate." https://t.co/vXBXkft8C3 via @businessinsider

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An update to #Facebook #Messenger makes it easier to add people to group audio or video calls. https://t.co/h6hjtGfY31 via @facebook

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#Snapchat is making an aggressive play to lure advertisers using #Instagram to their platform by offering free advertising credits. Read more: https://t.co/kU4k4wlx7i via @Recode

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#Influencers are those that can influence purchase behaviour, perceptions, habits, and more. There’s more to 'influence' than simply having high social reach. Read more: https://t.co/Yqn2ZQzJO9