💵 𝐇𝐨𝐰 𝐚𝐧 𝐌𝐋𝐁 𝐟𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞 𝐢𝐧 𝐑𝐚𝐥𝐞𝐢𝐠𝐡 𝐰𝐨𝐮𝐥𝐝 𝐦𝐚𝐤𝐞 𝐦𝐨𝐧𝐞𝐲
⚾️Can you fill the seats? (31% of revenue)
Raleigh has 3.8 million people within 60 miles.
⚾️ Do you have a strong media market? (23% of revenue)
Raleigh has the 22nd-largest media market.
To put this into context, the two most important things that an MLB team can control when it comes to generating revenue are ticket sales and local media deals.
• Raleigh has 3.8 million people within 60 miles. That's more than MLB cities like Pittsburgh, St. Louis, Kansas City, or Cincinnati.
• Raleigh has the 22nd-largest media market in the US and is THE largest in the nation without a locally or regionally broadcast MLB team.
• Also of note, team sponsors (corporate sponsorship) make up just 10% of revenue per year. That is tied with NFL as the lowest needed among the 4 major sports.
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