Revolutionizing Microtargeted Campaigns

Public Affairs and Advertising agency with offices in Las Vegas, Texas, Idaho and Washington D.C.

67 Industry Awards 🏆
200+ Client Victories 🏁

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

After a historic 2024 cycle with over 42 key victories, we’re taking our innovative, data-driven strategies to the next level.

McShane LLC is now RMC—Revolutionizing Microtargeted Campaigns.

Check out our new website to learn more: https://t.co/EbyuvaNJvr

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

5th Annual McShane Turkey Giveaway!

Please share so we can reach any Las Vegas family in need!

[Rory K. McShane @rkmcshane]

Friends, our 5th Annual Turkey Giveaway is coming up!

For the 5th year in a row, we will be giving away turkeys just before Thanksgiving. Over the last 5 years, we've given away nearly 1,000 turkeys, 400 Halloween costumes, and hundreds of Christmas Presents to Las Vegas families in need.

This year, our goal is to give away more turkeys than ever before!

Please share this if you know a family in need this season.

Sign up here to claim your turkey: https://t.co/so3e5UiC3U

[Rory K. McShane @rkmcshane]

Joined @IkeWingate today on @NEWSMAX 2 to discuss the *actual* priorities of the Democrats.

It took less than 7 days to go from campaigning on affordability to @AOC declaring that the priority will be going after @realDonaldTrump and the admin.

It took less than a week...

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

💪

[Rory K. McShane @rkmcshane]

GREAT DAY IN DC - @Jim_Jordan elected Minority Leader, @BrianTJack elected Chairman of NRCC.

Great friends, great warriors, great conservatives. 🇺🇸

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

Final election results are still being tallied for our clients in Alaska and Mississippi; we look forward to congratulating our full list of successful clients in the coming days.

In the meantime, we wanted to take a moment to highlight two important clients, U.S. Senator Jim Risch and Congressman-elect Chuck Gray.

[Rory K. McShane @rkmcshane]

In the last two weeks, I’ve watched @ChuckMuth and his employee attack:

- Nominee for NV-1 @CarrieBuckforNV,
- Nominee for NV-2 @DavidFlippoNV,
- Nominee Secretary of State @VoteJimMarchant,
- Nominee for Treasurer @DrewForNevada
- Republican Assembly Leader @GHafenII
- NRCC Regional Comms Director @CDHMartinez
- @TPAction, @tylerbowyer and @MrsErikaKirk, and @CombatKimmy
- Nye County School Board member @ChelsyFreedom

Chuck claims to have the secret sauce to win from behind a computer screen, but his record this year was 0-2, both 20% losses, has only run one major campaign, lost in the primary and hasn’t had a single win since 2018.

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

The fight continues.

[Rory K. McShane @rkmcshane]

Friends,

The 2026 elections are behind us.

First, I want to say how incredibly proud I am of our team. They managed the most business we’ve ever had — exceeding our previous best year by more than 15%. We expanded our map and picked up victories in places like Connecticut, where we had never competed before.

To get it done, our staff worked weekends, late nights, and stayed on the road for weeks at a time. From the bottom of my heart, I’m eternally grateful.

No one can deny what happened on Election Day. Republicans lost in the worst wave election since 1958. Turn on cable news or open X and the circular firing squad is in full swing — party ladder climbers calling for resignations, would-be strategists claiming only they had the “secret sauce” that would have won.

As the saying goes, victory has a thousand fathers, and defeat is an orphan.

Some of our clients withstood the blue wave. Some even thrived.

Senator Jim Risch in Idaho won with his largest margin ever, saying:
“The team at RMC, Rory McShane and Bjorn Handeen, helped us deliver not just a victory, but one of our strongest victories ever despite a blue wave year.” — U.S. Senator Jim Risch

And some clients drowned.

I try to be an honest broker. Of the five efforts where we played the largest roles — a U.S. Senate race, two congressional races, the main super PAC for a third congressional race, and protecting the Arizona legislative majority — three succeeded, and two failed.

I’ve spent hours going back over every decision on the races we lost, asking which could have been made differently and whether it would have changed the outcome. Maybe it was not going negative until it was too late. Maybe it was too much focus on ad spend and not enough on grassroots. Maybe it was overestimating turnout. Maybe I took my eyes off a race that needed more focus. I don’t know if any of those would have changed the result. I’m also not arrogant enough to think every play I called was right.

As we head into 2027, I’m excited about the races we’re already working on, and the phone is already ringing for 2028.

I’m committed to building on our success, learning from our failures, and doing it with the best team in the business.

In the words of Lt. Col. William Travis: “My respects to all friends, confusion to all enemies. God bless you.”

Respectfully,
RKM

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

🦀🦀

[Rory K. McShane @rkmcshane]

Congratulations to my friend @Kipke on a great victory in deep blue Maryland.

@RMCStrategy was proud to help with GOTV and targeting.

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

🏆🏆

[Rory K. McShane @rkmcshane]

Great win @BennettIdaho - proud to call you a friend and client.

Great job by our NW Director @BjornJHandeen

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

✅

[Rory K. McShane @rkmcshane]

Congratulations to @RMCStrategy client @rtliorg on the role they played in defeating Prop. 1.

Huge victory for life!

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

🇺🇸

[Rory K. McShane @rkmcshane]

Congratulations boss, @DrPaulGosar

Double digits in a blue wave year, the father of the modern conservative movement in Arizona stands strong.

An honor to work for you.

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

✅

[Rory K. McShane @rkmcshane]

Congratulations to my friend @ChuckForWyoming, the next Congressman from Wyoming.

Proud to be part of this effort, leading Protecting WY Values and WY Action PAC.

From the first Congressional race, Secretary of State race, this race, always been an honor to have your back.

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

Great result tonight for a great client, in a tough year. 💪

[Rory K. McShane @rkmcshane]

Congratulations @Risch4Idaho, friend and client, 15 points ahead and climbing.

@Achilles4Idaho was stomped, in a blue wave year.

Risch delivers for Idaho!

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

Happy Halloween! 🎃

[Rory K. McShane @rkmcshane]

Just got back to @RMCStrategy Headquarters and my conference room has been taken over by the digital team.

Happy Halloween!

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

13 days to SAVE AMERICA!

[Rory K. McShane @rkmcshane]

Honored to be today's speaker at the Las Vegas Republican Women's Club monthly luncheon.

There are 13 days left until the election, and every Republican must show up and vote - look what's happening in Europe right now; we must defend America!

[Rory K. McShane @rkmcshane]

Great to see my friends Congressman @AbrahamHamadeh, RNC Western Regional Chair @McDonaldNV, Congressman @DrPaulGosar and @andybiggs4az yesterday at @realDonaldTrump’s rally in Bullhead!

GO BIGGS OR GO HOME!

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

Our founder @rkmcshane spoke at the @NevadaYRs annual dinner on the importance of young people in politics, especially in an age where digital strategy is taking campaigns by storm.

“Everything around you, that you call life was made up by people no smarter than you” - Steve Jobs

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

Al Sharpton attacks RMC's microsite created for Senator Cindy Hyde-Smith, exposing her liberal opponent.

Sharpton goes after our expose website because it's showing the truth about his guest's radical agenda.

They know our technology and approach threaten their lies with the truth.

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

RMC President Rory McShane will speak at the Charlie Kirk Unity Dinner, hosted by the NV Young Republicans @NevadaYRs this coming weekend in Reno, NV.

Rory will speak about how the youth have played a crucial role in pushing the conservative movement forward.

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

Our Vice President, @Steven_hilding, returned to @OleMiss this week to teach a class at his alma mater.

Steven earned his degree in Political Science and History at Ole Miss. Today he helps lead strategy and operations at RMC.

We're proud to see him investing in the next generation of campaign professionals.

Hotty Toddy!

[Revolutionizing Microtargeted Campaigns @RMCStrategy]

🔥

[Rory K. McShane @rkmcshane]

Live footage of RINOs in Texas encouraging people to vote for woke socialist @jamestalarico

Vote @KenPaxtonTX for Senate! 🇺🇸