Today’s Chief Investment Officer Roundtable featured discussions with @RPA_advertising's Brian McCord, @UMWorldwide’s Marcy Greenberger, and @OMD_USA’s Kelly Metz, moderated by @OUTFRONTMEDIAUS's @ClivePunter. They shared their expert perspectives on media investment strategies and the evolving role of OOH which explore how OOH can secure a greater share of investment in diverse campaign strategies.
The 24-hour countdown begins now! 🕒 TOMORROW at 12pm ET: Our panel of experts will dive into the cutting-edge world of streaming as we unveil the latest behaviors, trends, & innovations w/ @LiveRamp, @RPA_advertising, and @DIRECTV Advertising ➡️ https://t.co/ys4FGwscCF
Join the Experts! 💡 With opportunities in streaming video exploding, secure your front row seat at our Spotlight on Streaming webinar. With experts from @RPA_advertising, @LiveRamp, and @DIRECTV Advertising, we'll explore what's new and next in streaming next Wed, 5/1 @ 12pm ET
With the highly anticipated 2024 OOH Media Conference just around the corner, the excitement is palpable as new speakers join the stellar lineup. Renowned industry leaders are set to share insights, strategies, and innovations that promise to elevate out of home advertising and the future of the medium.
New speakers include Jennifer Prince, Chief Commercial Officer, @RamsNFL; Benjamin Soffer, the creator behind @boywithnojob_, host of the “Good Guys” podcast and Founder & CEO of Spritz Society; Brian McCord, SVP, Executive Director, Media Strategy, @RPA_advertising; and @emacatucla, Senior Director of Marketing, @Padres
Don't miss out on the chance to be part of this transformative event that promises to inspire, educate, and empower attendees to unlock the full potential of out of home advertising. Register today as the event is nearly sold out: https://t.co/Ihlg7yPpxs
Our own Lisa Herdman discusses the push to make TV advertising more data driven on the Next in Media podcast with Mike Shields. Tune in below! ⬇️
https://t.co/IMmKwU9Rj9
Today, brands are challenged to build equity in an industry infatuated with newness. RPA’s experts reveal the key to long-lasting campaigns: brand icons.🌟
Tune in here to learn how brands can utilize this powerful tool to stand out in an era of novelty - https://t.co/P9nza8n8vg
How does an advertising icon stay relevant for over 14 years? This weekend at @sxsw, we sat down with Academy Award® winning actor J.K. Simmons and @RPA_advertising to talk about the art and science behind our beloved Professor Burke character. #SXSW#SXSW2024#AdIcons
RPA is no stranger to advertising on Super Sunday. 🏈 With multiple successful Big Game campaigns under our belt, we’ve learned a thing or two about winning on advertising’s grandest stage. Tune in below to discover key insights from our industry veterans. ⬇️
Ever wondered what it takes to bring a Super Bowl spot to life? RPA's Chief Creative Officer, @Joebara, discusses the art of grit and grind in bringing a spot to the biggest game in the world. Learn more: https://t.co/ehwd2Ot4i2
Expect to see more massive media buys from @HomesDotCom after #SuperBowl as this is only the beginning of its campaign. Read more:
https://t.co/qZPaUh9bJh