I’m obsessed with marketers who change how we see the world.
This is Rory Sutherland.
He doesn’t sell products—he sells perception.
Here’s how his behavioral insights made brands like Ogilvy, Coca-Cola, and Dove millions:
Meet the founders of Strava.
100 million users. $265M ARR. $1.5B valuation.
They didn’t just create an app—they built the largest sports community on the planet.
Here’s how these 7 principles turned Strava into a cultural movement:
This billionaire's employees became millionaires.
And it wasn't because he paid them high salaries.
Sam Walton's crazy bet turned Walmart into a $600B+ giant.
Here's his playbook for building an empire:
Look at this man.
He turned a simple tagline into $100 million in sales.
David Ogilvy’s genius transformed “The Man in the Hathaway Shirt” into one of history’s most iconic ad campaigns.
Here’s how he mastered the art of storytelling in marketing:
I'm 63.
Stress and anxiety controlled me for years and I regret wasting my life making poor decisions...
Then I discovered Carl Jung’s Archetypes and his 7 Laws of Finding Purpose.
Here's how to use your shadow to find your true self: 🧵
Russell Brunson reminds me of Steve Jobs.
Not as a tech innovator, but as a marketing genius.
He's built a $265 million company & worked with Tony Robbins & Alex Hormozi without a traditional sales team.
Here are 6 of his marketing strategies (and what you can learn from them):
In 2012, Facebook ran the most dangerous psychological experiment in history.
Without consent, they manipulated the emotions of 689,000 random users.
The results? So shocking, they tried to bury them.
Here's how they REALLY built a $1.5 Trillion empire:🧵
The $2 Trillion Happiness Industry is lying to you.
Harvard's 75-year study followed 724 people to find the truth.
Even Bill Gates, Elon Musk, and Warren Buffett share the same regret.
Here's the full story: 🧵
This guy exposed the psychology behind why you buy things.
His name is Robert Cialdini.
Apple, Amazon, and Nike use his 6 principles to dominate their markets.
Here they are, and how you can use them to influence others: