Programmatic Nordics

Analyzing the Nordic Programmatic Market. Written by Carl Liverstam @ Platform161 Nordics.

[Sellbranch @Sellbranch]

"You have to identify your target group before you get started", says @lindanyber and "You have to be authentic" adds @GaniFaje at #sime16

[Programmatic Nordics @RTB_Nordics]

#sime16

[Programmatic Nordics @RTB_Nordics]

Imps, clicks and time or attribution, exposure and intentions? #iabswe what should be the top metrics?

[Programmatic Nordics @RTB_Nordics]

One of the topics is about campaign measurement and validation at #iabswe prmtc-event 2016. In the meanwhile... https://t.co/f8KXX22khE

[Stephen Byrne @stebyrne]

M&A investment is strong as ever - 186 different "buyers" in ad tech in the last 18 months.Mix of traditional media and new entrants #iabswe

[Programmatic Nordics @RTB_Nordics]

IAB Nordic Programmatic Event 2016 #iabswe

[Programmatic Nordics @RTB_Nordics]

SCREEN6 CEO, David De Jong about The Future of Measurement.
https://t.co/Pdm8Nk2U2j

[Programmatic Nordics @RTB_Nordics]

A marketer's guide to Cross Device #programmatic #rtb #crossdevice https://t.co/WXWkNsRIT5

[Programmatic Nordics @RTB_Nordics]

CampaignAsia and a movie about Ad Fraud! #programmatic #fraud #DigitalMarketing https://t.co/15Y7R4on0D

[Programmatic Nordics @RTB_Nordics]

"Globally, bot fraud is predicted to rise 14.3% year-on-year, costing brands USD$7.2bn (£10.3bn) in 2016"
https://t.co/GFWvui0Zcs

[Programmatic Nordics @RTB_Nordics]

Happy 2016 reading! https://t.co/yiwNMrCbME

[Programmatic Nordics @RTB_Nordics]

"Its not sustainable to create polarization between the users and the publishers" #Programmatic #adblocker https://t.co/LVLcThxhXG

[Programmatic Nordics @RTB_Nordics]

@Platform161 gets €5M to streghten their key markets and expand further outside Europe. https://t.co/W1VQ49TlD6

[Programmatic Nordics @RTB_Nordics]

Forrester release an evaluation of the biggest DMP's. Happy Reading! #programmatic #rtb #dmp #data https://t.co/s4vIxmBvOA

[Programmatic Nordics @RTB_Nordics]

Michel de Rijk, APAC CEO of Xaxis and the industry needs of doing a better job to prevent ad blockers. #programmatic https://t.co/V4fhWOzaLJ

[Programmatic Nordics @RTB_Nordics]

Probably the biggest threat against the media industry has a total cost of 8.2 billion USD. #programmatic #fraud https://t.co/qdv5K6kHVH

[Programmatic Nordics @RTB_Nordics]

For you who have heard about Bidswitch but not fully understand why they exist. #bsw #bidswitch #programmatic https://t.co/kKXBacVEaJ

[Programmatic Nordics @RTB_Nordics]

How does the big, non-independent, trading desks match the others within visibilty and fraud? #programmatic https://t.co/Pf84oq9iFN

[Programmatic Nordics @RTB_Nordics]

"Above the fold targeting is just placebo" #veinteravtive

[Programmatic Nordics @RTB_Nordics]

The currency of data! “The best technology strategy for marketers is to design for change." https://t.co/FgwqEWw55e #rtb #programmatic