R_C_Squared - Robert Chain

R_C_Squared is an Experiential Marketing Podcast and Community where we share top insights and best practices from the industry.

[R_C_Squared - Robert Chain @R_C_Squared]

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[R_C_Squared - Robert Chain @R_C_Squared]

HAPPY NATIONAL PODCAST DAY & NEW EPISODE ALERT!

This week I am joined by @HeatherPhysioc , Group Connections Director, Discoverability, @ @VMLYR , Marketing Guru & keynote speaker. Heather shares her framework to help find/optimize your competitive advantage! Link in comments!

[R_C_Squared - Robert Chain @R_C_Squared]

@tojulius The idea of new skillsets required to connect through these new mediums is so crucial. We are no longer constrained to the logistical perfection expected pre-covid. Qe must use this time to test, ideate, and retest, to figure out those specific needs for the community we serve.

[R_C_Squared - Robert Chain @R_C_Squared]

@themiceblogHQ @tashjill Interesting content/insights. I would even expand the importance of going broad outside of the industry to lean on other principles and drive innovation. As your expertise increases throughout your career, you can slowly move to a niche with high levels of thought leadership.

[R_C_Squared - Robert Chain @R_C_Squared]

Another big step for experiential marking coming out of EMEA this week. Excited to see the innovation, and engagement with these events.

[Nick Dugdale-Moore @NickDMUFI]

Fingers crossed for 3 big shows taking place in Germany this week - IFA (Berlin) https://t.co/NTZIJIVD66, Caravan Salon (Dusseldorf) https://t.co/M6yeSiMncZ & Nordstil (Hamburg) https://t.co/psTCSYS7xz @UFILive #thisshowisopen @AUMAeV @ExhibitionWorld

[R_C_Squared - Robert Chain @R_C_Squared]

Listen here & Join the community: https://t.co/xcNYQj9owN

Find/subscribe on Apple: https://t.co/9qiL7oHisZ

[R_C_Squared - Robert Chain @R_C_Squared]

How do you recover from a years worth of lost revenue?
Why is it so important to find new ways to connect with your audience?

👇link in the comments section👇

This week I am excited to be joined by @sharilevitin, Keynote Speaker, CEO, Best Selling Author & all around sales GURU

[R_C_Squared - Robert Chain @R_C_Squared]

Incredible insights from @hardcastlegedde on Experiential Marketing. We must move beyond a logistical mindset to that of a media/content producer. There will always be a need to innovate, so be sure to lean on those leaders outside of the industry as well.

[mdg @mdgsocial]

mdg's Chief Marketing Strategist shares pieces of “tough love” advice for #EventMarketers with @PCMAHQ.

https://t.co/SVDExfwibU

[R_C_Squared - Robert Chain @R_C_Squared]

@themiceblogHQ Going beyond ways to enhance your playbook, I look to new related professions. Being in experiential marketing, I have started to do alot of training in Digital & ABM marketing, knowing that through recovery we will be battling for wallet share against these principles.

[R_C_Squared - Robert Chain @R_C_Squared]

@themiceblogHQ I think the definition should actually be driven by the size/resources of the team supporting the event. Virtual events, need to be hyper personalized &should feel small. I am starting to view larger events, more along the lines of media productions from a strategy standpoint.

[R_C_Squared - Robert Chain @R_C_Squared]

Very timely topic for all of those within the experiential industry. One common theme when joining events, is once you join, it is hard to ever leave. Unfortunately, COVID is challenging that framework, but there are still opportunities to grow through a recovery.

[EventPlannersTalk @eventprofstalk]

Join us tomorrow for the interactive Instagram Live with @megstrahle and @robertkenward to talk about what to do in time of uncertainty ‘The industry has stopped, what do I do next?’ On eventplannerstalk Instagram account at 8pm BST #eventprofs #eventprofstalk

[R_C_Squared - Robert Chain @R_C_Squared]

What matters most when developing a customer journey? Why are emotional connections so important in experiential marketing?

This week I am joined by, Marie-Claire Caldwell, Head of Sales and Marketing @BelfastICC.
Check it out: https://t.co/mLkzaeXc18

[R_C_Squared - Robert Chain @R_C_Squared]

Excited to see the developments coming out of E-sports. They will continue to be an innovator for the experiential space, and help drive incredible content and production value.

[McKinsey & Company @McKinsey]

Despite #COVID19, #esports are big and getting bigger. Data from Germany and Western Europe indicates that sponsorship can help brands reach younger and more tech-savvy audiences – even if they’re from outside the gaming world. https://t.co/5cqP1jDrhT

[R_C_Squared - Robert Chain @R_C_Squared]

Always great to see the innovation coming out of challenging times. If this solution is economically feasible, this could further shift metropolitan travel in the United States.

[Mashable @mashable]

This chainless drivetrain promises to make cycling a lot more efficient

[R_C_Squared - Robert Chain @R_C_Squared]

Don's Miss the Episode: https://t.co/NGVYqVF2jK

[R_C_Squared - Robert Chain @R_C_Squared]

How do we strategically plan for a recovery? Why should marketing look beyond webinars?

I'm fired up about the new episode of R_C_Squared with our guest Kyle Smith, Partner at The Bridge Group. Kyle works with sales teams to develop strategies and optimi…https://t.co/1HTvYl5IKw

[R_C_Squared - Robert Chain @R_C_Squared]

Incredible to see the adoption of esports recently. This will be a interesting partnership, and one of the first of many expected to come.

[FNATIC @FNATIC]

Celebrating the spirit of gaming. A new collaboration with @gucci.

Stay tuned.

[R_C_Squared - Robert Chain @R_C_Squared]

Excited to hear #CiscoLive is announced over 121,000 registered individuals for @CiscoLive. (4x) their total attendance at the in person gathering in 2019
Incredible proof of concept for the power of virtual and integration moving forward with hybrid events

[R_C_Squared - Robert Chain @R_C_Squared]

Excited to see how key SaaS providers lead the way in shifting to virtual mediums! Looking forward to the incredible innovation and thought leadership.

[CiscoLive @CiscoLive]

.@ChuckRobbins kicks off our #CiscoLive #digital event with a powerful message of solidarity. Keep your eye on this thread for highlights from all of the keynote speakers.

[R_C_Squared - Robert Chain @R_C_Squared]

Incredible way to provide engagement through a virtual medium. Live sketching is becoming a very popular enhancement.

[Livongo @Livongo]

During a creative virtual fireside chat, @OliverWyman’s @SamOnHealth and @Livongo’s @GlenTullman discussed the future of remote monitoring and telehealth while an artist sketched live representations of each concept. Watch the full recording here: https://t.co/GvmQQfUWBV