Rachel Gillman

[Rachel Gillman @RachelGillman]

@mikohahahahaha @lets_NEUROmkt The brain has to process things in a certain order and that order can not be messed with.

[Miko Yau @mikohahahahaha]

We have heard #Commutative in Maths..
But the mind does not work like that!! It is very sensitive and easily to be affected by content.

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Rachel Gillman @RachelGillman]

@AZissiadis @lets_NEUROmkt Surrounding information is very important for how we perceive things.

[Alante Zissiadis @AZissiadis]

Perception is an active process that is constantly being changed and altered by surrounding information we take in
#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Rachel Gillman @RachelGillman]

@Rhodastbs @lets_NEUROmkt Many companies rebrand when negative associations and emotional links are linked with their brands.

[Rhodas @Rhodastbs]

What is it called to change the associations and image of a brand?

It’s called rebranding!! #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Emily Cheesman @CheesmanEmilyy]

A brand is so much more than a product! it’s a gateway to emotions and memories. It evokes trust, nostalgia, and familiarity, building a profound connection to the brand.

[River Liu @Rrriverr1108]

Think about the contextual conditions of our advertising! An excellent ad can be disappointing when mismatching!

#UserCentricity @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[tiernan @tiernanlm]

You have a set of associations and emotional links with brands and that’s what makes them stick out to you. Brands want to create emotional links with you, because this increases their sales!

#NMKTRCH
#MKTINGNEURO
#XperientialMkt
@lets_NEUROmkt

[Rachel Gillman @RachelGillman]

When consumers have negative associations and emotional links with a brand, that brand will often do what is called a rebranding to help improve their image and reputation. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Rachel Gillman @RachelGillman]

There are 4 different perspectives of a brand: legal, financial, graphical/visual, and psychological. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Rachel Gillman @RachelGillman]

Commutative is a property in the field of mathematics that explains that the order of elements does not affect the result. However, our brains do not work commutatively so the order of elements does matter. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Rachel Gillman @RachelGillman]

Context helps to influence our perception of something which in turn influences our behavior and experiences later. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Rachel Gillman @RachelGillman]

Surrounding information determines how we perceive information. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Rachel Gillman @RachelGillman]

@mikohahahahaha @lets_NEUROmkt People tend to believe that by listening to Mozart it will make you smarter when it actually just helps you to focus and work better.

[Miko Yau @mikohahahahaha]

Are you listening to Mozart when working? That's great! Music stimulates brain cell -> work better⭐️

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Rachel Gillman @RachelGillman]

@Rrriverr1108 @lets_NEUROmkt Many people think that emotion is the result of attention. However, advertisements actually create an emotion for a person. The person then gives their attention to that advertisement.

[River Liu @Rrriverr1108]

Attention is a result of the emotion. If an advertising creates emotions, it create attention subsequently!

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Rachel Gillman @RachelGillman]

@CyrusTamSK @lets_NEUROmkt These facial expressions are universal. Everyone has them no matter what part of the world they are from.

[Cyrus Tam @CyrusTamSK]

Facial expressions are generalised into the followings:
Fear, Anger, Sadness, Surprise, Happiness, Disgust
And they are the basic metrics of Face Analysis

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt