A brand is so much more than a product! it’s a gateway to emotions and memories. It evokes trust, nostalgia, and familiarity, building a profound connection to the brand.
You have a set of associations and emotional links with brands and that’s what makes them stick out to you. Brands want to create emotional links with you, because this increases their sales!
#NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
When consumers have negative associations and emotional links with a brand, that brand will often do what is called a rebranding to help improve their image and reputation. #NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
Commutative is a property in the field of mathematics that explains that the order of elements does not affect the result. However, our brains do not work commutatively so the order of elements does matter. #NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
@mikohahahahaha@lets_NEUROmkt People tend to believe that by listening to Mozart it will make you smarter when it actually just helps you to focus and work better.
@Rrriverr1108@lets_NEUROmkt Many people think that emotion is the result of attention. However, advertisements actually create an emotion for a person. The person then gives their attention to that advertisement.
Facial expressions are generalised into the followings:
Fear, Anger, Sadness, Surprise, Happiness, Disgust
And they are the basic metrics of Face Analysis
@lets_NEUROmkt#NMKTRCH#MKTINGNEURO#XperientialMkt