Emily Cheesman

[Rachel Gillman @RachelGillman]

Commutative is a property in the field of mathematics that explains that the order of elements does not affect the result. However, our brains do not work commutatively so the order of elements does matter. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Iqbal Azizi @The_Iqbal_Azizi]

Unbranding can shatter image and trust, making it challenging to regain. Take the example of a company's major product recall. #UnbrandingEffect #RebuildingTrust #NMKT

[Emily Cheesman @CheesmanEmilyy]

A brand is so much more than a product! it’s a gateway to emotions and memories. It evokes trust, nostalgia, and familiarity, building a profound connection to the brand.

[Zoe @TBSZoe]

A brand is the combination of associations and emotional links.
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Emily Cheesman @CheesmanEmilyy]

Who doesn’t dream of emulating their favourite celebrities?

[Tyanne Williams @Tyannejadew]

Celebrity endorsement is a great way to create associations and emotional links to a company that can create a brand identity.

Just be careful that the company and brand share the same values …..

#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Emily Cheesman @CheesmanEmilyy]

Associations can therefore be manipulated. Rumours become tools of power, shaping emotions and influencing consumer behaviour.

[Cyrus Tam @CyrusTamSK]

Associations are malleable!

It makes rumours really powerful, when people are led to associate, their emotions towards the target change, and their behaviours are influenced

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[River Liu @Rrriverr1108]

Good tools + Good intention - Good skills = Useless, nonsense, waste and tragedy.

Make sure your neuromarketing competencies are well developed, instead of only knowing the information!

Learn with your hands! not just eyes and ears!

#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Emily Cheesman @CheesmanEmilyy]

Your brand lives rent-free in consumers’ minds, shaping their thoughts, actions, and decisions #BrandBrainwashing #StayMemorable @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Emily Cheesman @CheesmanEmilyy]

🎨🖌️Splash some colour! Your brand’s visuals are like a vibrant art gallery that grabs attention and influences decisions #VisualMasterpiece #WowFactor @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMKT

[Emily Cheesman @CheesmanEmilyy]

✨🤩 Your brand is your magic! It’s so much more than a product, it’s a whole world of emotions and connections that guide out choices #BrandWizardry #FeelTheMagic @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Emily Cheesman @CheesmanEmilyy]

Context unfolds over time! ⏳ Construct meaning as the story progresses📚#SequentialContext #UnveilingPerspectives @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Emily Cheesman @CheesmanEmilyy]

Perception shapes reality! Its like a kaleidoscope. Change the context, change your experience. #PerceptionIsKey #ChangeYourLens
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Emily Cheesman @CheesmanEmilyy]

🔥❄️Our perception is contextual! When our senses experience extreme temperatures, our brain adjusts. #MindTricks #Sensations

[Zoe @TBSZoe]

If you put one hand in hot water and the other in cold water and then both in water of the same temperature simultaneously, the first hand will feel it cold and the other one hot! That’s mind mechanism: relatives and context.
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Emily Cheesman @CheesmanEmilyy]

🤯😱Watch out! 😲#MicroExpressions can be used as sneaky manipulative tools. Don’t fall victim! Stay aware! 👀🚫#EmotionalManipulation #StaySharp

[Jon @JonDe63]

Did you know that rapid facial movements that are caused by underlying emotions are known as #microexpressions ? #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Emily Cheesman @CheesmanEmilyy]

Enhancing user experience drives customer satisfaction, loyalty, and business growth! 📈💖

[Catalina_Bohada @CBV_29]

Think depending on your consumer, not in your product
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[tiernan @tiernanlm]

When using a product you want it to be easily functional right? This is why #usability matters.
Check to see if it’s easy to use, effective, efficient, and engaging!

#NMKTRCH
#MKTINGNEURO
#XperientialMkt
@lets_NEUROmkt

[River Liu @Rrriverr1108]

Micro expressions are the rapid movement of facial muscles which are tied to underlying emotions.

By observing the micro expressions, you can know what is the truth underneath the language! Unless the person you observed is trained, or had plastic surgeries!

@lets_NEUROmkt

[Tyanne Williams @Tyannejadew]

User experience (#UX) usually is referred to as user interface through apps or customer service but we as user get experience from the physical products as well.

#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Emily Cheesman @CheesmanEmilyy]

#Usability is about making things easy, personalised, and intuitive! #UX @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Emily Cheesman @CheesmanEmilyy]

While the designers swoon over their visually stunning user interface, the poor target market ends up getting the butt-end of the #UserExperience. Looks like form took a cheeky leap over function! 🍑 #UIFail #DesignOops @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Emily Cheesman @CheesmanEmilyy]

By understanding users’ needs, profiles, and contextual conditions, we can design experiences that exceed expectations and leave a lasting impact. Lets put users at the heart of every design journey! 💖🔑#UserCentricity @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt