Catalina_Bohada

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[Catalina_Bohada @CBV_29]

@Rrriverr1108 @lets_NEUROmkt A good outcome comes hand in hand with extensive knowledge and strong skills
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Catalina_Bohada @CBV_29]

@CyrusTamSK @lets_NEUROmkt This is why companies are willing to pay a los of money to avoid negative associstions
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Cyrus Tam @CyrusTamSK]

The country-of-origin effect, or the nationality bias means when consumers associate product quality to the country where the product originates.

Switzerland's watches, Germany's cars, Norway's salmon...

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Emily Cheesman @CheesmanEmilyy]

✨🤩 Your brand is your magic! It’s so much more than a product, it’s a whole world of emotions and connections that guide out choices #BrandWizardry #FeelTheMagic @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Tyanne Williams @Tyannejadew]

Conceptual consumption is moving away from the physical needs of the products and focus more on the psychological benefits. It is where brands have emotional or association link. E.g. this is useful for marketing different brands of water.

#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Alante Zissiadis @AZissiadis]

Should brands market their products/services based on functional elements or experiential value? Or both? Imagine if #Cocacola advertised its product as is...
#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Alante Zissiadis @AZissiadis]

We have 5 core emotions which make up how we feel and therefore how we act
#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Alante Zissiadis @AZissiadis]

Have you ever been described as #Leftbrain or #Rightbrain? 🧠
Well this is a myth!! Neither side of your brain specifically contributes to personality or ways of thinking
#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Zoe @TBSZoe]

Did you know that rationality can’t occur without emotional response? The heart and the brain can’t work separately. You feel, therefore you decide! Don’t try to choose between them. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Zoe @TBSZoe]

One of the biggest sins in Marketing and Sales is thinking that Product Description = Function! #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Rhodas @Rhodastbs]

Those free samples at the store aren't just a snack, it’s called experiential marketing!! #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Emily Cheesman @CheesmanEmilyy]

Encounter a tiger? Fight or flight response triggers intense fear, urging quick and automatic action. #SurvivalInstincts @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[tiernan @tiernanlm]

Can you tell what logo this is? Probably yes. This is because this product has become more than just a product, it’s a #brand

[River Liu @Rrriverr1108]

6 universal emotions expressed with face: fear, anger, surprise, sadness, happiness, and disgust.

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Catalina_Bohada @CBV_29]

Let's switch from the function chip to the emotion chip
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Catalina_Bohada @CBV_29]

Just as in learning to walk, one must first crawl. To design an initiative, one must first ask oneself what emotion i want to generate.
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Tyanne Williams @Tyannejadew]

Everyone is different and we use brands to show how different we are.

#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Cyrus Tam @CyrusTamSK]

Conceptual consumption! Perhaps the only way to differentiate in the current market saturation where most products have the same function and benefit.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Catalina_Bohada @CBV_29]

Lifestyle brand:
If asked to describe yourself using brands, which ones would you say?

#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Catalina_Bohada @CBV_29]

Our cellphone can be categorized as a "feeling good", which goes beyond its utilitarian function
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt